Mobile PPC Strategy to Improve Conversion Rate

Our generation has witnessed significant changes in marketing strategy. If we look back a decade ago and compare to today’s scenario, we will find how technology has influenced modern-day marketing and touched our lives.

For a better illustration, take the example of smartphones. Since the evolution of smartphones, the world has come closer. People no longer feel they stay far away as connecting has become so comfortable. From video calling to instant messaging, everything helps in remain connected with loved ones around the clock. However, the situation was very different, as in earlier times mobile phones were just used to make and receive calls.

The Evolution of Technology

With the aid of the latest technology and constant developments, several organizations adopt different strategies to stand still in the market to give tough competition to their competitors.

It is a Mobile World

The days of online searches through desktops/laptops are over. Whether online shopping, connecting with friends, or contacting businesses, it all happens through mobile nowadays.

Let’s take a look at some stats that show why companies are showing interest in Mobile PPC:

• Worldwide, there will be 1 billion smartphone users by 2020. It depicts that mobile PPC is the future.
• Companies are estimated to spend around $59 billion by 2018 for digital ads that include mobile searches; this shows that paid marketing on mobiles will be a boom in the coming times.

This screenshot illustrates how mobile use impacts digital ads.

Here’s another one that depicts how mobile PPC drives phone calls to businesses:

Thus, no wonder why mobile PPC has become the new trend. It allows companies to target mobile audiences to improve conversion rates. Now, I am going to unfold a Mobile PPC strategy that can skyrocket your conversion rate:

State a Clear & Smart Goal

Clear objectives help you take corrective measures to stick on to the right path, and for starting your mobile ad campaign, it is necessary to set up a goal that you want to achieve so that you could make most of the investment you have planned for your PPC. It primarily includes a budget, a target that you want to meet, and a deadline.

Finalize Keywords

Any Mobile PPC Advertising heavily hinges on keywords and phrases.

Thus, think like a customer while choosing a keyword for your ad campaign. Try to identify what your clients can search for so that you can complement your campaign better. Online customers, nowadays, don’t believe in wasting time. Most of the users search online to make a purchase. So, select the most relevant keywords you think your audience will likely search. You can also watch this video on Google to get an idea of how to choose the right keywords.

Read more: 11 Best Keyword Research Tools to Dominate the SERPs in 2024

Create a Title to Arrest Attention

To make the best purchase in the budget, users like to perform many online searches. Thus, the role of an ad title is crucial when drafting your Mobile PPC strategy.

Create a compelling title that can capture the audience’s attention and coerce them to follow and explore your ad to take action in favor of your business. Your ad title should contain a keyword phrase closer to the users’ intention.

For instance, check out this video by Google that shows the tips for writing text ads.

Thus, analyzing and identifying the users’ intent before launching your ad campaign is advised.

Make Your Ad Mobile-Specific & Friendly

You can only create the best ad for your business when you are aware of the audience that you want to target. Check out Google’s best practices for creating effective mobile ads.

Try to identify the tastes of online users and reasons for their search so that you can offer them exactly what they are looking for. Doing this will help you to make your ad mobile-specific with more focus on relevancy. Further, providing a clear click-to-call option helps you to get in touch with your customers.

Use Mobile Ad Extensions

Ad extensions enhance an ad’s CTR (Click-through rate). Using ad extensions will not only improve your ad’s visibility but also play a critical role in the success of your mobile ad campaign. Besides this, Google recently announced that it values the use of ad extensions and their contribution to quality scores.

Related: The Role of AI in On-page SEO: Improving Organic Click-through Rates

Some of Google’s ad extensions include product extensions, site-link extensions, phone extensions, app extensions, review extensions, and location extensions.

Moreover, ad extensions enable you to facilitate online audiences with different options that increase their interests. Hence, extensions can be a game changer for your ad campaign as it help attain a higher PPC conversion rate.

Take Your Audience to the Right Destination

I have observed that mobile users expect quick responses to their search queries, and bringing them to a destination that is irrelevant to their search can totally spoil your ad campaign.

Taking users to the desired destination may prove worthwhile for your efforts as today’s audience, without wasting a moment, likes to take action if they find relevancy to their searches.

Final Words

As I mentioned above, companies are currently more focused on targeting mobile audiences to boost their PPC conversion rates. Thus, creating a winning mobile PPC strategy for your brand is the right time.

Additional Read: Top 5 ways to get PPC and SEO working together