Google has always changed how it shows search results, but now it has made a big shift by using AI to give quick answers at the top of the page. Before, Google ranked websites based on keywords, links from other sites, and how well the[…][…]
~ 11 minutes read
Ever wondered why SEO traffic is dropping even when rankings stay stable? The truth is, ranking #1 no longer guarantees visibility anymore. This is because AI search functions such as Google’s SGE or AI Overview present AI-generated responses, snip[…]
~ 7 minutes read
Are you curious about how the future of search will impact your website? Google’s SGE (Search Generative Experience) is flipping the script with AI-generated answers that push traditional SEO results lower down the page. This exciting shift brings […]
~ 8 minutes read
Google Ads has launched AI Max, a groundbreaking beta feature set to transform how search campaigns are run. What makes it so revolutionary? It combines Google’s most advanced automation, targeting, and creative tools into one powerful solution. Ro[…]
~ 4 minutes read
The way we search is going through an advanced era that is not only limited to typing keywords and text-based queries. Today, visual search is completely changing the search dynamics by offering a more personalized and easier way to conduct searches […]
~ 9 minutes read
The world of search is changing rapidly, and AI is leading the charge. No more scrolling down the link, Google now answers your questions right at the top of the search page. That is Google AI Overviews, which is taking over search, 30% of queries.[[…]
~ 8 minutes read
An old saying states that images strike your brain neurons faster than written text. It’s the nature of humans. The authenticity of this phrase comes true with the current explosion of visual content across social media, eCommerce channels, and dai[…]
~ 6 minutes read
Today, local businesses face intense competition to stand out in the search results. Did you know that people looking for local information make up almost half (46%) of all Google searches? This translates to almost half of all searches being made fo[…]
~ 8 minutes read
If you’ve been following digital marketing, you’ve probably heard of SEO (Search Engine Optimization)—the strategy for getting your website to rank on Google’s first page. But now, there’s a new player: Answer Engine Optimization (AEO). As […]
~ 9 minutes read
Let's get real—AI is no longer this distant, future concept. It's here, and it's appearing everywhere. From the blog articles you're reading to the messages in your inbox and even the social media ads you pass by, the likelihood is that AI had a pa[…]
~ 9 minutes read