Marketing
How to Make Your Call to Action ...
You’ve no doubt seen them… call to action buttons. They’re all around the web. Swarmed. Vying for attention. The key thing about a CTA is your users need it more than you do because it guides them on what to do next. It never leaves[…][…]
~ 4 minutes read
Marketing
3 Social Media Tactics That Work...
Social media hardly converts your visitors into customers. Email, proclaimed as dead by many, is better than social media when it comes to conversions. Does this, deep down, resonate with you? See, social media is all about consistent efforts and cre[…]
~ 3 minutes read
Marketing
Are We All Doomed To Embracing I...
By now you quite probably have read through Jon Henshaw’s Inbound Marketing Is Incomplete Marketing, in which he argues that HubSpot is most likely a hypocrite – because while it preaches inbound marketing as the Holy Grail, its actions tell a […]
~ 4 minutes read
SEO Basics
SEO will last only for those who...
It all (majorly) began on 23 February 2011. The date when Google announced its first Panda update, affecting nearly 12% of search results. The date when the sleep of many SEOs and, of course, their clients was taken away by the search engine giant. L[…]
~ 3 minutes read
SEO Basics
Google rolls out Penguin 2.0 upd...
The SEO world has been on its toes ever since Google’s Matt Cutts tweeted about Penguin 2.0, the next generation Penguin update. Well, the wait is over. Cutts, in This Week in Google, yesterday announced that the update is being rolled out and will[…]
~ < 1 minutes read
SEO Basics
Troubled by Panda, Penguin and t...
Though there have been cases of sites being wrongly victimized by Panda and Penguin, Google has given the owners of such sites an option to send their sites for review so that it can uplift the ban/penalty if it’s really a genuine case. Then there[[…]
~ 4 minutes read
Ecommerce SEO
A Guide to Improving eCommerce S...
Have you been able to digest this recent news – ecommerce sales exceeded $1 trillion in 2012? All those ecommerce folks who want to do even better in 2024 and beyond have been brainstorming harder and are up to something bigger. They are revisiting[…]
~ 8 minutes read
Marketing
Achieving Maximum Return on Onli...
During the last decade or so, the internet has transformed into a virtual parallel universe, capable of satiating all conceivable human requisites. In addition to promising the users the convenience of finding the information they need at the click o[…]
~ 2 minutes read
Local SEO
Local SEO: Enhancing your Search...
Have you created your website to promote your brand locally? These days, it is vital to maintain a prominent web presence to ensure the regular inflow of customers and increase brand popularity. Even if your customers are located within your city, yo[…]
~ 2 minutes read
SEO Basics
The Aftermath of Google’s Pengui...
The businesses relying on the World Wide Web for acquiring clients may have to reconsider the optimization plan being used on their website as the recent Penguin Update released by Google is bound to be some kind of impact on the rankings of their we[…]
~ 2 minutes read
