4 Reasons Why Your Business Needs a Responsive Website

The world is constantly changing. From heavy desktop computers to sleek mobile phones, the modes of communication have not just improved; they have transformed completely. Considering the population of mobile phone users, it won’t be wrong to say that mobile commerce will take over e-commerce within a few years. Consumers are different, and so are their shopping modes. Some prefer to shop while on the go, whereas others like big screens and desktop computer experience. Hence, to reach maximum prospects and gather consumers’ attention, it is very important to design a website that can change its layout, according to the channel it uses.

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To survive in the ever-competitive market, businesses must be ready for desktop-to-mobile change. Regardless of whether it is B2C or B2B, every business needs to understand the importance of responsive website design. However, a lot of businesses still do not have a responsive website to cater to the new segment. Today, our post will help you understand the importance of responsive website design and why your business requires it.

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Mobile usage is exploding.

If you remain updated, this heading won’t surprise you. Still, numerous businesses do not consider having a responsive website design. Here are a few stats that may help you understand why most marketers and advertisers emphasize responsive website design.

– Over 20% of Google searches are being performed on mobile devices.
– In 2012, more than half of the local searches were performed on mobile devices.
– In the United States, 25% of internet users only access the internet on a mobile device.
– 61% of people have a better opinion of brands when they offer a good mobile experience.
– 25.85% of all emails are on mobile phones, and 10.16% are on tablets.

User experience is the key here

If your marketing strategy includes activities such as blogging and social media, then you must see an increase in mobile traffic to your website. A recent study conducted by ComScore cites that more than 55% of social media activities happen on a mobile device. It is also worth mentioning that if you share links and content to your website and do not have a responsive website, you are more likely to see a high bounce rate, low conversion rate, and unsatisfied customers.

SEO Friendly

The most important reason for having a responsive website is that it is Google-approved! If you are considering doing SEO for your business, a responsive website can help you get better rankings and search credibility. Even Google’s Pierre Farr has mentioned that the search engine giant prefers responsive web designs over normal desktop versions. Having a single URL makes it simple for the Google bot to crawl your website, Google’s external link algorithm, and reduces the chance of on-page SEO errors.

Responsive Adapts to Future Devices

Apart from those above, one of the biggest benefits of creating a responsive website is that the size of the template is based on the size of the screen, not the device. So, no matter what device your customers use, the site will be adjusted according to the device’s size.

Conclusion

The time is rapidly changing. Hence, your business should also change to make the most of it and reach maximum prospects. A responsive website design has now become a necessity for every business, regardless of size. Be responsive to create a correct first impression on your customers and prospects.

Do you have any questions regarding this topic in mind? Share your thoughts in the comments section.