Navigating the Complexities of Marketplace SEO with James Kelly from TrueCar
Marketplace SEO is a different beast. James Kelly, SEO expert at TrueCar, shares how AI is reshaping search visibility for platforms with millions of pages. Learn how to future-proof your marketplace strategy with technical SEO, faceted navigation, and user behavior signals.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction to Performance SEO Unpacked |
| 00:39 | Meet James Kelly from TrueCar |
| 01:37 | Common mistakes in marketplace SEO with AI |
| 04:04 | Why mass content generation doesn't work anymore |
| 06:47 | Future-proofing marketplace SEO strategies |
| 11:45 | Managing faceted navigation and filters effectively |
| 13:18 | Redesigning marketplace strategy for the AI era |
| 17:52 | The importance of social proof for high-ticket items |
| 19:19 | Critical marketplace data signals for SEO |
| 22:54 | User engagement as a ranking factor |
| 23:57 | Building brand authority for AI recognition |
| 27:49 | Integrating SEO across all marketing functions |
“In marketplace SEO, understanding user behavior and site usability is foundational for success.” — James Kelly, SEO Professional, TrueCar
What You’ll Learn
Navigate the unique challenges of marketplace SEO with James Kelly from TrueCar. This episode highlights how marketplace sites differ from traditional e-commerce, offering strategies to future-proof your approach in the AI era. Learn best practices for faceted navigation, managing filters, leveraging social proof for high-ticket items, and integrating user behavior data for improved performance. Crucial for anyone looking to optimize complex online marketplaces.
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