From Product to Page One: How a Data and UX Mindset Accelerates SEO Results
SEO at scale isn’t just about checklists or chasing rankings, it’s about solving real user problems. In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking transforms SEO into lasting growth. Drawing from her experience at ZipRecruiter and Wayfair, Neha explains how frameworks, systems, and AI can shift SEO from vanity metrics to real business impact.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction to Performance SEO Unpacked |
| 00:40 | Introducing Neha Khanna, Our Guest for Today |
| 03:24 | Why Impact Matters More Than Effort |
| 05:05 | Solving Stagnant Growth with a Product Mindset |
| 06:50 | How AI Can Help Scale Content |
| 09:41 | Using AI for Better Storytelling and Content Growth |
| 11:04 | The Importance of Measuring SEO Success Beyond Traffic |
| 13:09 | Quality Over Vanity Metrics: Avoiding SEO Pitfalls |
| 15:04 | Building for Users, Not Search Engines |
| 17:11 | Prioritizing Work with Structured Frameworks |
| 19:26 | Shortening Internal Approval Cycles with Structured Frameworks |
| 20:00 | Aligning SEO Efforts with Expected Results |
| 21:10 | SEO’s Core Focus: The User |
| 22:02 | Key Takeaways and Closing Thoughts |
“Traffic without conversion is just noise. SEO needs to drive outcomes, not vanity numbers.” — Neha Khanna
What You’ll Learn
In this episode, you’ll discover how Neha Khanna applies product thinking to SEO by focusing on user intent, conversions, and scalable systems instead of keywords and rankings. She shares lessons from ZipRecruiter and Wayfair on tackling post-click friction, building AI-assisted content engines, and using frameworks like RICE to prioritize SEO work with confidence.
Join our email list to get early access to new episodes, hear about upcoming guests, and unlock bonus content you won’t want to miss.
Related Podcasts
AI-Driven Content Strategy That Works
Discover how Rob Dougherty, Senior Director of SEO Content at Kiteworks, leverages AI to produce 100% of their content. Learn how this approach enhances efficiency, maintains quality, and drives measurable results in a competitive
How Hubspot Fixed Its Homepage SEO
Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cr
People Skills Win Enterprise SEO
Enterprise SEO success isn’t just about rankings—it’s about trust, stakeholder alignment, and people management. Sam Page, Head of SEO at InMotion Hosting, reveals mindset shifts, data-driven communication, and real-world st
Master International SEO
International SEO success is more than technical strategies—it’s cultural. Amir Alsayegh, Organic Growth Advisor-SEO at Crocs, shares insights into cultural nuances, keyword localization, and actionable tips to scale effective
Authority Signals in AI-First SEO with Chris Reynolds from Indeed.com
SEO authority metrics are evolving—links are out, mentions and AI visibility are in. Chris Reynolds, SEO Director at Indeed, explains how enterprise brands should track brand mentions, optimize for generative AI, and measure imp
