Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos
Change is inevitable, but in SEO, it can make or break momentum. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Natalia Matos, SEO Manager at Quadient, to unpack how teams can stay focused, aligned, and growth-driven through leadership changes and organizational transitions.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction: Scaling SEO through team collaboration with Natalia Matos |
| 01:00 | Navigating leadership transitions and maintaining SEO momentum |
| 02:14 | Why clarity and documentation keep SEO running smoothly |
| 04:33 | Anchoring collaboration in shared business goals |
| 06:14 | Frameworks for cross-functional alignment across content, product, and dev teams |
| 07:27 | The rise of “Search Everything Optimization” in the AI era |
| 10:05 | Building trust through visibility and early impact |
| 13:02 | Turning transitions into momentum phases, not maintenance mode |
| 18:51 | Creating resilient SEO programs built on systems, not people |
| 21:32 | Closing thoughts and key takeaways |
“SEO does not pause because of reorganization. The search keeps moving—even when teams don’t.” — Natalia Matos, Quadient
What You’ll Learn
This episode shows how to maintain SEO momentum amid leadership shifts, emphasizing clarity, documentation, and visibility. Learn to align SEO with business goals, apply practical cross-team frameworks, deliver quick wins like link fixes and canonical cleanups, implement Search Everything Optimization, and build resilient SEO programs with modular workflows and knowledge hubs.
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