Improving a website’s visibility, user engagement, and organic click-through rates begins with a meticulous search engine optimization (SEO) approach: a combination of On-page and off-page SEO powered by AI technology.
While on-page SEO activities are related to high-quality page content, page titles, headers, meta descriptions, image alt-text, structured markup, page URLs, internal linking, mobile responsiveness, and site speed, common off-page SEO actions involve building backlinks, encouraging branded searches, boosting engagement, etc.
The influx of Artificial Intelligence (AI) has greatly streamlined the SEO services process. AI helps website owners and SEO professionals optimize web pages for search engines like Google. Here are some ways AI is involved in on-page SEO to improve organic click-through rates.
AI can help with keyword research, which is crucial for on-page optimization. Common AI tools used by SEO experts for keywords are:
|No||AI Keyword Generator||Use||Key Features|
|1||Twinword||Provides a list of popular topics, relevant keywords, SEO, and paid competition metrics||Keyword patterns, Keyword and title score, Relevance score, Group keywords by user intent, and Popular topics|
|CopyAI||An AI-writing tool, a powerful keyword generator tool to generate seed keywords easily||Supports 27+ languages, Unlimited keywords, Multiple instances, Groups together, and 100+ templates|
|Rytr||An AI-writing tool with a killer keyword generator feature.||Offers 1-3 variants, 20+ tones, 30+ language types, and covers semantic and LSI terms.|
|AskToAI||An AI-writing tool with the Keyword Generator feature||Extracts SEO keywords, Supports 30+ languages, Creates an editorial plan, Provides semantic and LSI terms|
Keywords serve as bridges, connecting your content with a vast online audience. Discovering and incorporating these terms with AI into your content strategy can significantly boost your rankings on search engine results pages (SERPs).
AI-powered content optimization tools empower SEO agencies to analyze the content on web pages and give suggestions to optimize it for specific keywords. With AI, they recommend changes in keyword usage, content structure, and readability to improve search engine rankings.
Below are the SEO activities performed by the particular AI technologies:
AI plays a significant role in generating content, a boon for on-page SEO. In just a few seconds, you can create many articles, blogs, H1, H2, H3…
Let’s see this example.
Rayan Robinson (a free AI-powered SEO tool) can help you generate multiple ideas for creative blogs and suggest headlines using your target keywords. The tool can also supercharge your copywriting and transform your ideas into beautiful blog posts in seconds.
Further, this AI writer inspires your content creation for blog posts, ad copy, social media, and more. Type in your keywords to get started with the AI content generator.
Screenshot from Rayan Robinson.
Further, AI technology plays a significant role in optimizing keywords.
Optimize the Title Tag: AI helps optimize the title tag of your web pages to make a compelling first impression.
Using effective title tags in your on-page SEO can contribute to improved organic click-through rates and content’s overall search performance.
The AI features in SEO tools can assist you in the following ways:
ChatGPT could be the best tool for keyword optimization. Use any of the below prompts that meet your requirements:
You can also leverage AI technology to analyze user behavior, which is key to a sustainable on-page SEO growth strategy.
Image: Online Metrics
Use AI-powered analytics and tracking tools – Google Analytics with AI Enhancements (a popular AI tool for this purpose). Some AI-driven features and enhancements in Google Analytics are the following:
SEO experts use AI to generate structured data markup (e.g., Schema.org). The goal is to let search engines get additional information about the content on a webpage. This produces rich snippets in search results, increasing click-through rates.
Let’s imagine that you have developed an e-commerce website that sells smartphones. You aim to optimize the product page for search engines using structured data markup.
In this scenario, you can use AI (below is an example from ChatGPT) to generate the structured data markup to provide search engines with additional information about your product.
Here’s an example of how ChatGPT can help generate structured data markup for a smartphone product:
In this example, the AI-powered tool has automatically generated the structured data markup in JSON-LD format. The markup includes the product’s name, description, image, brand, user ratings, availability, price, etc.
Conducting an SEO audit is another role of AI in on-page SEO.
Assume you have an online store website that sells electronics. You want to optimize it for search engines. Reviewing every page manually for SEO issues is challenging, especially if your e-commerce site has hundreds or thousands of product listings.
This is where AI-powered SEO auditing tools come in handy.
The image below shows what to look for in a technical SEO audit.
Source: Search Engine Land
You can use AI tools like SEMrush, Screaming Frog, or Ahrefs to crawl your website, examine every page, and check various on-page SEO elements.
You’ll scan your website and identify missing meta titles, slow-loading pages, broken links, descriptions, duplicate content, and more.
Using AI, you can also generate detailed reports by highlighting each issue and getting recommendations from the tool on how to fix them.
The AI also lets you emphasize issues based on potential impact on Search Engine Optimization. For instance, it might fade errors like broken links as high-priority items that need immediate attention.
To sum up, the role of AI in on-page SEO is massive. Using AI, you can streamline pinpointing and fixing issues, ensuring your website is optimized for search engines. This, in turn, leads to improving your website’s search engine rankings and visibility in search results, thereby enhancing organic click-through rates.
Are you ready to propel your website to top search engine rankings and improve organic CTR? Embrace the future of SEO with ResultFirst today!
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