The Role of AI in On-page SEO: Improving Organic Click-through Rates

Improving a website’s visibility, user engagement, and organic click-through rates begins with a meticulous search engine optimization (SEO) approach: a combination of On-page and off-page SEO powered by AI technology.

While on-page SEO activities are related to high-quality page content, page titles, headers, meta descriptions, image alt-text, structured markup, page URLs, internal linking, mobile responsiveness, and site speed, common off-page SEO actions involve building backlinks, encouraging branded searches, boosting engagement, etc.

The influx of Artificial Intelligence (AI) has greatly streamlined the SEO services process. AI helps website owners and SEO professionals optimize web pages for search engines like Google. Here are some ways AI is involved in on-page SEO to improve organic click-through rates.

1. Content Optimization
2. Keyword Research
3. Content Generation
4. Natural Language Processing (NLP)
5. User Behavior Analysis
6. A/B Testing
7. Image and Video Optimization
8. Structured Data Markup
9. Content Personalization
10. SEO Auditing
11. Natural Language Generation (NLG)

Keywords Research 

AI can help with keyword research, which is crucial for on-page optimization. Common AI tools used by SEO experts for keywords are:

Keywords serve as bridges, connecting your content with a vast online audience. Discovering and incorporating these terms with AI into your content strategy can significantly boost your rankings on search engine results pages (SERPs).

Related: 4 Unique Content Strategies for eCommerce SEO to Increase ROI

Content Optimization

AI-powered content optimization tools empower SEO agencies to analyze the content on web pages and give suggestions to optimize it for specific keywords. With AI, they recommend changes in keyword usage, content structure, and readability to improve search engine rankings.

Below are the SEO activities performed by the particular AI technologies:

• Driving topic with MarketMuse
• Generating highly relevant content with Clearscope
• B2B content marketers with Letterdrop
• Working in an all-in-one SEO platform with SE Ranking
• RankIQ for bloggers and small businesses

Content Generation

AI plays a significant role in generating content, a boon for on-page SEO. In just a few seconds, you can create many articles, blogs, H1, H2, H3…

Let’s see this example.

Rayan Robinson (a free AI-powered SEO tool) can help you generate multiple ideas for creative blogs and suggest headlines using your target keywords. The tool can also supercharge your copywriting and transform your ideas into beautiful blog posts in seconds.

Further, this AI writer inspires your content creation for blog posts, ad copy,  social media, and more. Type in your keywords to get started with the AI content generator.

Screenshot from Rayan Robinson. 

Further, AI technology plays a significant role in optimizing keywords.

Optimize the Title Tag: AI helps optimize the title tag of your web pages to make a compelling first impression.

Using effective title tags in your on-page SEO can contribute to improved organic click-through rates and content’s overall search performance.

The AI features in SEO tools can assist you in the following ways:

• Analyzing your existing content and suggesting keyword optimizations
• Ensuring that your content is written naturally and engagingly for human readers.
• Identifying where keywords should be placed in headings, subheadings, and body text
• Checking whether your website content is optimized for search engines.

ChatGPT could be the best tool for keyword optimization. Use any of the below prompts that meet your requirements:

• Craft title tags that accurately reflect the page’s content.
• Incorporate relevant keywords naturally within the title tag.
• Keep this title tag within 50-60 characters to ensure it’s fully displayed in search results.
• Create title tags that pique curiosity, address user needs, and provide a clear benefit to encourage clicks.
• Create a unique title tag for each page of my e-commerce website to avoid confusion and ensure clarity in search results.                                                                                                                                                                                                      

User Behavior Analysis

You can also leverage AI technology to analyze user behavior, which is key to a sustainable on-page SEO growth strategy.

• With AI, you can analyze user behavior on your website, such as bounce rate and time spent on pages.
• Specify whether your keyword optimization efforts lead to improved user engagement.
• Understand how users navigate, engage, and respond to your content.

Image: Online Metrics

Use AI-powered analytics and tracking tools – Google Analytics with AI Enhancements (a popular AI tool for this purpose). Some AI-driven features and enhancements in Google Analytics are the following:

Related: How to Master the Features of GA4 Even if You’re a Beginner

• Smart Analytics: This feature automatically identifies significant trends and insights from your data.
• Predictive Metrics: It predicts future user behavior based on historical data.
• Conversion Probability: Calculate the probability of users converting to your website.
• Session Quality: This feature assesses the quality of user sessions. So you can understand how engaged and satisfied visitors are with your content.
• Segmentation & Audience Insights: AI-powered audience segmentation to target specific user groups with personalized content and SEO campaigns.

Structured Data Markup

SEO experts use AI to generate structured data markup (e.g., Schema.org). The goal is to let search engines get additional information about the content on a webpage. This produces rich snippets in search results, increasing click-through rates.

Let’s imagine that you have developed an e-commerce website that sells smartphones. You aim to optimize the product page for search engines using structured data markup.

In this scenario, you can use AI (below is an example from ChatGPT) to generate the structured data markup to provide search engines with additional information about your product.

Here’s an example of how ChatGPT can help generate structured data markup for a smartphone product:

In this example, the AI-powered tool has automatically generated the structured data markup in JSON-LD format. The markup includes the product’s name, description, image, brand, user ratings, availability, price, etc.

SEO Auditing

Conducting an SEO audit is another role of AI in on-page SEO.

Assume you have an online store website that sells electronics. You want to optimize it for search engines.  Reviewing every page manually for SEO issues is challenging, especially if your e-commerce site has hundreds or thousands of product listings.

This is where AI-powered SEO auditing tools come in handy.

The image below shows what to look for in a technical SEO audit.

Source: Search Engine Land

You can use AI tools like SEMrush, Screaming Frog, or Ahrefs to crawl your website, examine every page, and check various on-page SEO elements.

You’ll scan your website and identify missing meta titles, slow-loading pages, broken links, descriptions, duplicate content, and more.

Using AI, you can also generate detailed reports by highlighting each issue and getting recommendations from the tool on how to fix them.

The AI also lets you emphasize issues based on potential impact on Search Engine Optimization. For instance, it might fade errors like broken links as high-priority items that need immediate attention.

Conclusion:

To sum up, the role of AI in on-page SEO is massive. Using AI, you can streamline pinpointing and fixing issues, ensuring your website is optimized for search engines. This, in turn, leads to improving your website’s search engine rankings and visibility in search results, thereby enhancing organic click-through rates.

Are you ready to propel your website to top search engine rankings and improve organic CTR? Embrace the future of SEO with ResultFirst today!