Are you wondering why your website isn’t ranking on the Google page? You are not alone. The digital world is huge; sometimes, even the most skilled among us can get lost in the crowd.
But fear not! Let’s solve this problem together.
Read this post to know the solutions to show your website on Google.
1. Your Website is Too New
- Search Engine Trust: Google usually prioritizes well-known and established websites that provide valuable content. You must build a sense of trust and credibility in the eyes of search engines to get to the top.
- Limited Number of Backlinks: Backlinks act as a strong measure of endorsement that explains that your website is reliable and trustworthy. However, newer websites usually have fewer backlinks, so it is hard for them to compete with well-established ones. SEO service provider focus on creating more backlinks in the first place to establish trust.
- Indexing of Content: Google discovers websites by indexing and crawling, which is usually time-consuming for newer websites. Your content needs to be visible for Google to index it.
#Pro Tips:
- Patience is the key. Studies suggest that you must wait for about 4 to 6 months before coming to any conclusion regarding the ranking of your website.
- Generate as many backlinks as possible. Backlinks from credible and authentic websites can rapidly improve your SEO ranking.
It is proven by Ahrefs that an average website on SERP has around 400+ backlinks.
What to do?
- Create high-quality content with targeted keywords.
- Optimize your website’s structure and other technical aspects.
2: Your Web Page Content Does Not Match “Search Intent”
Search intent is why the user searches for anything on the web. When your website does not have content aligned with the intent of user searches, it can affect its overall ranking.
The four types of user intent are:
- Informational: It’s informational when users search to gain knowledge about something.
- Transactional: When the user is ready to make a purchase or take any action, it’s transactional.
- Navigational: Navigational intent means a user wants to find a website or page they know or visited before.
- Commercial: Keywords with commercial intent suggest that a user is in the process of researching or comparing products to make a purchase.
#Pro Tips:
- Improved Content Relevance: Google gives high priority to content that is relevant to users’s queries. That’s why you must do research and provide valuable and relevant content on your website.
- Optimize the content for different intents: A single page cannot fulfill both transactional and informational content demands. That’s why you must create separate web pages for both needs.
What to do?
To match the search intent, you can:
- Research the different types of keywords that you are targeting and understand why users are searching for them.
- You must personalize your content using particular headings and tags to answer specific queries.
3. You Have Duplicate Content Issues
Duplicate content means the information you put on your website is already present somewhere on the internet. It has a very negative impact on your overall ranking. Duplicate content confuses the search engine’s ability to recognize the relevancy of a particular query. However, 29% of web pages have duplicated content.
Duplicate content is mainly of two types:
- Internal: Internal duplicates are when your website has the same content for several URLs. This issue is caused by technical website problems, bad overall structure, and similar product descriptions.
- External: External duplicates occur when your website contains the same content, or you copy and paste the content from another website, or another website has your content.
#Pro Tips:
- Identify Duplicate Content: Thoroughly inspect the content to see if it has duplication issues using different SEO tools.
- Consolidate: If you can see that the content is identical, you can merge all similar pages and redirect them towards the main page.
What to do?
- To fix the internal duplication issue, use canonical tags and block indexing.
- Contact the website owner for external duplicates and ask them to remove the content or use the DMCA takedown tool.
4. You Haven’t Taken On-Page Seo Into Account
On-page SEO is the most important element to remember. It has a big influence on how your website ranks on SERP. It is proven that on-page SEO can boost your company’s ROI by up to 200%.
Some key aspects of on-page SEO are:
- Keyword research means identifying relevant keywords that users frequently search for in your niche or product. Include those terms on your website to attract the target audience.
- Design attractive title tags or provide better meta descriptions that properly represent your webpage’s content.
- This means linking relevant web pages to your website to improve the overall user navigation.
- Use clear H1, H2, etc. headings to improve the readability of your website.
What to do?
- You must properly pay attention to the best on-page practices and tools, like Semrush, Moz, WooRank, etc.
- Optimize your content using appropriate keywords, tags, and headings.
5. Your Website is Not Authoritative Enough
Google doesn’t identify websites that are not credible. You have to establish authority in the eyes of Google to rank higher.
- If your website does not have high-quality content, it is impossible to gain the search engine’s trust.
- Limited backlinks are also a big issue when establishing authority.
What to do?
- You can build high-quality content by focusing on people’s content policy and following E-E-A-T guidelines.
EEAT refers to experience, expertise, authority, and trustworthiness. Google identifies your content within this criterion to check the relevance and credibility of your website.
- You can submit your website to online directories for establishing legitimacy, such as Google My Business, Yelp, etc.
6. You’re Lacking High-Quality Backlinks
Backlinks are the prime factors that attract Google to rank your website. Backlinks are a vote of confidence from other well-established websites.
- Backlinks from a high-performance website to yours can create relevance.
- It explains the overall context of your content and the website itself.
What to do?
- Focus on creating informative and properly researched content to establish yourself as an expert in your area. With high-quality content, you can attract backlinks in no time.
- Reach out to guest bloggers and approach them about writing about your niche.
- Use the HARO (help a reporter out) platform to connect backlinks from news articles.
According to BKA Content, an ideal website should have 40–50 backlinks.
Related: 5 Types of Quality Backlinks You Need to Know for SEO
7. Your Page Doesn’t Offer a Good User Experience (UX)
UX is the overall experience a user has while interacting with your website. If your website does not offer a Google user experience, it is time to change its overall structure and design. It is a proven fact that Google makes up 93.87% of the mobile search engine market.
- Sometimes, the mobile-friendliness of a website hinders the overall user experience.
- Other prominent causes are slow loading speed, cluttered design, inappropriate navigation, and excessive ads.
What to do?
- You must regularly test your website using tools such as GTmetrix to check your website’s speed, Zurb to check the overall design and aesthetics, etc.
- Minimize the use of intrusive ads using native ads or sponsored content.
8. You’re blocking search engines from indexing and crawling your pages
Due to some technical issues, your website sometimes blocks search engines from indexing your pages.
- The robots.txt file can control which pages the search engine can crawl or have a look at. Sometimes it blocks the cramming process, and that’s why search engines cannot access your content.
- Google sends its bots, or software programs, which we generally call spiders, to check every page of your website for any type of issue, malpractice, or anything else so far.
- Password protection restricts the crawlers from checking certain pages.
What to do?
- Check the robot.txt file to ensure that it is not accidentally blocking the search engine.
- Check the meta tags using SEO tools to ensure that your website’s code does not have a “noindex” tag.
- You can use the Google search control tool to monitor the overall website’s health and check the crawl errors as well.
9. You have a Google penalty.
The Google penalty is a punishment for violating the rules and regulations of the platform. Google penalizes your website if it contains suspicious links, keyword stuffing, or any type of malpractice. Some common reasons for the penalty are:
- Use of black hat techniques.
- Having a large number of spammy links.
What to do?
- Identify the type of issue, for example, if it is an algorithmic issue or a manual penalty.
- To recover your website, you can use SEO tools to audit and modify the overall structure.
- Eliminate the problem-causing elements like bad backlinks and the number of keywords, and add value to your content.
- Request reconsideration from Google through the search console.
Conclusion
Ranking highly on Google is not just a priority; it’s a necessity. To grow your business effectively and efficiently, you must take certain measures and avoid the abovementioned issues. However, SEO is a never-ending process. That’s why making continuous efforts, with guidance from an SEO service provider, can lead to long-term success. Every explanation mentioned provides a different perspective on the complex connections between various elements that search engines such as Google consider when indexing and ranking web pages.
