13 SEO Trends You Should Know in 2024

It can surprise you to learn that 93% of online interactions start with a search engine. Still, it can seem unachievable to attain SEO dominance due to Google’s constantly evolving algorithms.

Google frequently modifies its algorithm to enhance search quality and keep online marketers alert. As per the most recent updates from Google, the company strives to improve the quality and usefulness of its search results.

Looking forward to new trends in SEO is the best approach to keeping on top of these shake-ups.

This year, improve your website for success by learning about 13 major SEO trends supported by statistics and user behavior.

13 SEO Trends for Better Visibility and Search Ranking

1. Featured Snippets Will Gain More Importance

Featured Snippets is a brief text excerpt Google displays at the top of search results pages to address users’ queries concisely and efficiently. You must use;

• Headers and subheadings to organize your content,
• Concentrate on long-tail keywords that are relevant to it, and
• Provide clear, concise answers to questions from prospective users.

According to Search Engine Land, a featured snippet receives about 8% of all clicks.

2. Core Web Vitals

Google utilizes a collection of indicators called Core Web Vitals (CWV) to assess the performance of websites. These characteristics include visual stability, interaction, and loading speed. The three essential components of the web are:

• Largest ContentfulPaint (LCP)
• Interaction to Next Paint (INP) (Replaces First Input Delay – FID)
• Cumulative Layout Shift (CIS)

Google claims to be combining signals for page experience that are now in place with those from Core Web Vitals, such as:

• Mobile-friendly,
• secure browsing,
•  HTTPS, and
• Intrusive interstitials

According to Google, as part of the Core Web Vitals, a fourth statistic called Interaction to Next Paint (INP) will take the role of FID in March 2024. A quick and responsive experience requires an INP of 200 milliseconds or less.

3. Google BERT Model

Do you recall when the secret to SEO success was to overuse keywords on your website? However, because of developments in natural language processing, the Google search engine is becoming more intelligent nowadays.

A potent natural language processing (NLP) technology that aids search engines in comprehending the subtleties of human language and search intent is the Google BERT model.

Google can comprehend search intent thanks to BERT. This means that even if a user’s query isn’t stated precisely, it can still figure out what they seek.

For example, One might not specifically mention “buying” or “reviews” when searching for the “best running shoes for beginners.” BERT may, however, recognize the purpose of the search and provide results that cater to those requirements.

Tips to Optimize Your Website for BERT

• Write for people, not search engines.
• Understand user intent.
• Use natural language.
• Answer the questions.
• Provide important information

4. Focusing on User Experience

User Experience (UX) is a subtle but vital component with enormous influence. Google’s main objective is to enhance the user experience (UX) across all platforms.

Positive user experiences are becoming increasingly vital to search engines like Google, even while technical SEO elements like backlinks and keyword optimization are still crucial.

Optimizing for UX Success

• Usability testing provides real-world user input.
• Test your website on various mobile devices to ensure it provides a consistent experience across all platforms.
• Use website speed testing tools and best practices to make sure your website loads swiftly on all devices.
• Structure your navigation menu logically and make it easy to find from all pages.

5. Adapting to Changing User Behaviour

The way we find information online is continuously evolving. Today’s mobile users rely on voice assistants and smartphones to find what they need fast and easily. To stay ahead of the curve in 2024, your SEO strategy must adapt to changing user behavior, particularly the rise of voice searches and mobile browsing.

Here’s what you need to do:

• Target Long-Tail Keywords
• Concentrate on Natural Language.
• Answer “Who, What, When, Where, Why, and How” questions
• Optimize for featured snippets.

Examples:

Let’s imagine you have a website that provides dog training services. Here’s how you can prepare for voice searches:

Rather than: “Dog training methods” (a broad keyword)

The question being asked is “How to train a puppy to sit?” (long-tail keyword posed as a question)

Optimize your content: Create clear instructions for teaching pups to sit using natural language and address potential user concerns.

6. Local SEO

As we approach 2024, local SEO will prosper due to more SERP customization. User location and behavior are extremely important in this context. Thus, entirely digital organizations will prioritize hyper-localized digital marketing methods with the assistance of local SEO services.

How to Optimize for Local Search:

• Create a Google My Business page.
• Include Schema Markup on your business blog or website.
• Add your brand to the local directories.
• Optimize your website for local keywords.
• Update the name, address, and phone number (NAP) on your website.
• Create blogs on local search phrases, events, and news topics.
• Request evaluations for your business website.

7. The E-A-T Concept

SEO relies heavily on the E-A-T (expertise, authoritativeness, and trustworthiness) idea. Google uses these three factors to assess your website’s reputation to give users the best online experience and reliable information.

The company’s idea is subject to three major elements:

• Upgrade its products to keep delivering quality.
• Counteract or counteract the efforts of individuals aiming to propagate misinformation across Google products.
• Provide the user with greater context for the stuff they view.

8. Mobile-friendly Websites

Mobile devices account for 58% of global searches. Mobile-first indexing and implementing mobile-friendly websites become critical components of SEO success.

These changes have put mobile in the most important position for the standard of indexing your site and SEO ranking. So you should ensure:

• The website must easily adapt to all screen sizes.
• Mobile-friendly websites rank higher in Google search results.
• Ensure that mobile visitors have a smooth and user-friendly experience.

9. Informative, Helpful Content

High-quality, educational, and helpful content is critical to good SEO.

Be it:

• Blog articles
• Videos
• Infographics
• Podcasts and more.

In 2024, prioritize providing content that addresses users’ problems, answers their queries, and adds value.

Conduct extensive keyword research to understand user search intent better and adjust your content accordingly.

Since content powers all marketing channels, your postings must be informative to attract the correct audience.

10. Voice Search 

Voice search is popular, with people asking questions directly to devices such as smartphones or smart speakers. Every month, about 1 billion voice searches are conducted. Experts predict that by 2024, there will be 2 billion voice search inquiries every month.

It is mostly used for:

• Quick fact checks: Like, for example, “What’s the capital of France?” say “How old is the Eiffel Tower?”
• People regularly look for “Where’s the nearest coffee shop?” or “List of Italian restaurants near me.”
• Hands-free assistance

Here are a few voice search suggestions to follow:

• Create conversational content.
• Make use of brief words and query phrases.
• Create longer blog posts that contain long-tail keywords.
• Improve for rich snippets.
• Get your business included in the local directory.
• Create a frequently asked questions page.

11. Video SEO becomes a trend

With video content’s growing popularity, search engines emphasize it in their results.

What makes video SEO so important?

• First and foremost, exposure is important. Videos are more interesting and shareable, capturing consumers’ attention faster.
• Optimizing videos ensures that they appear in both video searches and normal search results, giving them a broader reach.
• Furthermore, as AI and machine learning technologies evolve, search engines improve their ability to index and comprehend video material.

In this aspect, including videos in your SEO plan entails creating content and optimizing it with the appropriate keywords, descriptions, and tags.

12. Link Building for SEO

Concentrate on developing link-worthy content that other websites will undoubtedly want to reference. Guest writing on relevant websites, generating infographics or other shareable content, and participating in online forums can all help you gain high-quality backlinks.

It is worth noting that there are two techniques for developing an effective link-building strategy.

• Internal links that point to other pages on your website
• External links from authoritative websites referring to your web property

13. AI Tools

The phrase “AI” has been in most of Google’s recent announcements. Unfortunately, the introduction of AI copywriting tools has led many people to abandon the content production process instead of relying on AI to generate copy.

As a result, search engines such as Google have put in place protections to discourage AI-generated content while rewarding unique information that is useful to consumers.

Keep up with them by employing AI writing tools like ChatGPT and Jasper to aid you throughout the article development process.

• Assisting you with your study
• Generating content ideas
• Developing potential content outlines
• Proofreading the content

Conclusion

The SEO landscape continuously changes, and being current on the latest trends is critical for building a strong online presence. You can optimize your website for success in 2024 and beyond by focusing on user experience, producing high-quality content, and reacting to changing search behavior.

Remember that SEO is an ongoing process, so stay current on developing trends and adapt your techniques to stay ahead of the competition.

FAQ

1. What are the most essential SEO trends to consider in 2024?

SEO will put the user experience first in 2024, emphasizing mobile-friendly websites, educational material, and voice search natural language processing. Developing trust through backlinks and material of the highest caliber is also essential.

2. Will SEO be around in five years?

Absolutely! SEO is projected to evolve throughout the next five years (2024). While the approaches may alter, the underlying premise remains: optimize websites for search engines. SEO will adapt as user behavior and technology evolve to ensure that relevant content reaches the intended audience.