Author: Ruchi Pardal
Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes. I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.
Your go-to podcast for actionable SEO and marketing strategies!
Optimize Your Internal Linking Strategy for 2024
SEO is not only about building/earning high-quality, relevant links. It’s also about devising and implementing a solid internal…
By Ruchi Pardal
~ 3 min read
What Do You Do When Keyword Data Is 100% Not Provided
As SEOs we’re fond of data. It helps us do better marketing and make the Web a better…
By Ruchi Pardal
~ 3 min read
What’s the Story of Google’s Penguin 2.1
Google has been on a roll of late. In just a week after announcing HummingBird, a new algorithm…
By Ruchi Pardal
~ 2 min read
What the Heck Is Google’s Hummingbird
It’s up and running. Yes, we’re talking about Google’s new algorithm (not algorithm update, mind) called Hummingbird. Amid…
By Ruchi Pardal
~ 2 min read
5 SEO Tools You Can’t Do Without
As SEOs, we have a lot of things at hand: keyword research, competitive research, rank tracking, link research,…
By Ruchi Pardal
~ 3 min read
How to Make Your Call to Action Buttons Actually Actionable
You’ve no doubt seen them… call to action buttons. They’re all around the web. Swarmed. Vying for attention.…
By Ruchi Pardal
~ 4 min read
Are We All Doomed To Embracing Inbound Marketing?
By now you quite probably have read through Jon Henshaw’s Inbound Marketing Is Incomplete Marketing, in which he argues…
By Ruchi Pardal
~ 4 min read
SEO will last only for those who evolve
It all (majorly) began on 23 February 2011. The date when Google announced its first Panda update, affecting…
By Ruchi Pardal
~ 3 min read
Google rolls out Penguin 2.0 update (2.3% of queries affected)
The SEO world has been on its toes ever since Google’s Matt Cutts tweeted about Penguin 2.0, the…
By Ruchi Pardal
~ 1 min read
Troubled by Panda, Penguin and that manual webspam warning by Google?
Though there have been cases of sites being wrongly victimized by Panda and Penguin, Google has given the…
By Ruchi Pardal
~ 4 min read
A Guide to Improving eCommerce SEO and User Experience
Have you been able to digest this recent news – ecommerce sales exceeded $1 trillion in 2012? All…
By Ruchi Pardal
~ 8 min read
Achieving Maximum Return on Online Advertising
During the last decade or so, the internet has transformed into a virtual parallel universe, capable of satiating…
By Ruchi Pardal
~ 2 min read
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