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Ruchi Pardal

Author: Ruchi Pardal

Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes. I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.

Your go-to podcast for actionable SEO and marketing strategies!

SEO Basics

SEO will last only for those who evolve

It all (majorly) began on 23 February 2011. The date when Google announced its first Panda update, affecting…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

SEO Basics

Google rolls out Penguin 2.0 update (2.3% of queries affected)

The SEO world has been on its toes ever since Google’s Matt Cutts tweeted about Penguin 2.0, the…

Ruchi Pardal

By Ruchi Pardal

~ 1 min read

SEO Basics

Troubled by Panda, Penguin and that manual webspam warning by Google?

Though there have been cases of sites being wrongly victimized by Panda and Penguin, Google has given the…

Ruchi Pardal

By Ruchi Pardal

~ 4 min read

Ecommerce SEO

A Guide to Improving eCommerce SEO and User Experience

Have you been able to digest this recent news – ecommerce sales exceeded $1 trillion in 2012? All…

Ruchi Pardal

By Ruchi Pardal

~ 8 min read

Marketing

Achieving Maximum Return on Online Advertising

During the last decade or so, the internet has transformed into a virtual parallel universe, capable of satiating…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

Local SEO

Local SEO: Enhancing your Search Engine Rankings

Have you created your website to promote your brand locally? These days, it is vital to maintain a…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

SEO Basics

The Aftermath of Google’s Penguin Update

The businesses relying on the World Wide Web for acquiring clients may have to reconsider the optimization plan…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

SEO Basics

Google’s GoMo to Mobilize Your Websites

It is undeniable that the globalization of the internet has played a pivotal role in the creation of…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

Marketing

Microsoft gets heavy volume from Facebook for AOL patents

As per the source, Microsoft will get $550 million cash from Facebook, because hundreds of patents are being…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

SEO Basics

Google Set to Tweak SSL Search Referrer Data

The Google algorithm is currently the main criterion for webmasters to achieve better online presence through building organic…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

SEO Basics

Google Pulls the Plug on 800,000 Online Marketers

It is undeniable that spamming is one of the biggest challenges to efficient online marketing. Unfortunately, despite this…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

SEO Basics

Why Google Verbatim has caused a stir?

Well, those of you who keep a tab on the latest buzz must be aware that Google has…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

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