When making online purchases, speed is essential. Consumers have short attention spans, so even a small delay could cause them to visit your competitors. 40% of users leave a page that takes more than 3 seconds to load.
For this reason, optimizing the performance of your eCommerce website is essential to raising conversion rates and keeping users around.
The world’s largest search engine, Google, ranks sites based on strong Core Web Vitals in its search results.
Here are ten tried-and-true methods for increasing the page speed of your online store or ecommerce website to maximize conversions.
Have you ever walked out of a slow-moving store? This is also true online! A slow e-commerce site (think 5+ second load times) ruins the user experience (UX).
Why? Slowness signals a bad user experience (UX). Users become impatient, puzzled (is it frozen?), and ultimately bounce. Search engines penalize slowness as well by burying your website in the results.
Business Impact: Imagine losing 7 out of 100 prospective clients because your website is delayed. Ouch! In contrast, a speedy website generates happy, engaged consumers who convert more.
Fixes include optimizing images (TinyPNG!), minifying code (smaller files download faster!) and utilizing browser cache (pre-loading material for recurring visits).
Speed is the silent salesperson in e-commerce. Invest in performance to improve customer satisfaction, SEO, and business growth!
According to a Walmart case study, every 1-second improvement in page load speed resulted in a 2% conversion boost.
Images comprise between 50% and 75% of your web pages’ total weight. Each image you use on a webpage generates a new HTTP request. Trimming images improves page speed and allows you to express more with less.
Lossless compression techniques such as TinyJPG or TinyPNG allow you to reduce image size without sacrificing quality.
The alt text is a description of the image that will appear in its place if it fails to load. Web administrators should use descriptive and succinct text to convey a clear picture of the image.
Product picture file names influence how well products and websites rank in search engines. Using relevant keywords in image filenames helps search engines better understand the image and its associated information.
To improve the efficiency of your online store, you should use browser caching, which allows browsers to keep the most recent web pages on the server for easy access whenever visitors request them.
Cacheable Resources
This allows visitors to view the store’s page quickly.
The slow speed of your eCommerce store can be attributed to large HTML, CSS, and JavaScript files.
Every byte matters. Large files take longer to download, upsetting consumers and lowering conversion rates (studies show that a 1-second wait reduces them by 7%). Minification removes superfluous parts.
So, numerous free and paid minification programs, such as MinifyCode and UglifyJS, are available.
This is especially important for online companies with a global customer base. A content delivery network (CDN) stores content on multiple servers in various locations.
So, when a user requests a page, a nearby server answers the request rather than the master server, saving time.
For example, a consumer in Hong Kong could load a page from a server in China rather than visiting the master server in the U.S.
What about during peak shopping seasons like Black Friday and Cyber Monday?
High traffic volumes can strain e-commerce platforms, causing delayed load times or site crashes. However, using a CDN mitigates these possible difficulties. CDNs can handle the increased traffic, ensuring that your website is always available and performing properly, even during peak hours.
According to Google, visitors will quit a website if it takes more than three seconds to load, and we have previously said that server response time is extremely important in establishing how ideal your page load speed is.
As a result, a long response time will lead to a high bounce rate.
So, lowering server response time is critical for three primary reasons:
How To Reduce Server Response Time
Consider regular customers flying through your store, and content is already loaded! Browser caching saves images, scripts, and fonts locally to avoid downloading them on subsequent visits. This implies:
A high number of HTTP requests might also result in poor page speed. Many aspects and services have been added to online retailers to engage users and influence their purchasing decisions. All of these features increase the number of HTTP requests from the server, resulting in a slower speed.
To improve the page speed of your store, limit the number of HTTP requests by deleting all unneeded items and functionality, as well as extensions/plugins.
Did you know that eCommerce mobile sales are expected to total $2.91 trillion in 2020?
According to the most recent report, nearly seven out of ten internet users would check customer evaluations on their mobile phones while in-store before making a purchase.
As a result, many eCommerce enterprises are making their websites mobile-friendly. If your website is not responsive to mobile devices, users will not visit it and will not recommend it to their friends. They’ll undoubtedly start exploring alternative websites with mobile-friendly designs. You can use the Google Search Console to see if your site is mobile-friendly.
Slow and underperforming websites can drive away visitors. To guarantee that your website is working optimally, you should continuously monitor and measure its many components. Tools such as Google PageSpeed and Lighthouse can assist you in conducting a website assessment and generating detailed results with recommendations for changes.
Uncompressed information on your website can potentially cause your users to encounter long page load speeds. To help address this issue, Google recommends:
It’s time to put your knowledge of how to increase the performance of your website into action. Create an eCommerce website for your target audience, but make it better than your competitors.
Page speed and load times are the most important aspects of website performance. After all, you want your visitors to be able to navigate your content with ease.
Elevate your e-commerce website’s performance with the expertise of our premier eCommerce SEO company.
Read more:
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