Whether you’re an eCommerce SEO expert or marketing head, you may be struggling to grow your retail business in this competitive world.
Do you know that BigCommerce can be a digital platform to achieve your target if you deploy the proper SEO strategies?
The platform offers you many features and benefits, helping you find the real audience and achieve overall growth.
Its built-in SEO tools, secure payment management, customizable storefronts, etc., set BigCommerce apart in the industry.
The benefits that BigCommerce offers are:
Here is an SEO Guide for BigCommerce websites you should know in 2024.
According to Google, “Over 90% of searches that it analyzes daily end up with a click on the first set of results.”
Keyword mapping: Optimize each page’s title tags, meta descriptions, headers, and content.
Use BigCommerce Analytics: This can help you choose the best keywords for your specific product. This also helps you to know about customer behavior, popular search terms, and top-performing products.
For better results while searching keywords, use tools below:
Use tools like Moz’s Keyword Difficulty Tool or Ahrefs’ Keyword Difficulty Checker to assess keyword difficulty. Focus on keywords with a manageable level of competition.
Analyze SERPs for your target keywords to understand the content that ranks well and create higher-quality content that can outrank competitors.
Semantic Keyword Research– This includes identifying and targeting related terms and phrases. Use it to understand better and meet user intent in search queries.
Tools like LSIGraph or Google’s related searches feature can help you discover these terms and improve the semantic relevance of your content.
Focusing on on-page SEO” involves optimizing various elements within your website’s pages to improve their visibility and ranking on search engine results pages (SERPs). Let us explore the elements one by one.
A study by Mox stated that organic traffic is increased by 50% for an e-commerce store by optimizing product URLs with relevant keywords.
Your URLs should accurately reflect the content and purpose of the webpage they point to.
For example, instead of a generic URL like “www.example.com/product123,” a clean URL would be “www.example.com/womens-shoes.”
Moreover, when you use clear and concise URLs, it is easier for search engine crawlers to understand the context of a page. This can positively impact search engine rankings.
To use clean URLs on BigCommerce:
Alt text is a textual description added to an image in a document or webpage to allow customers to understand the content and context of the image as well as help search engines understand what the image is about.
According to a Search Engine Land study, websites including pertinent alt text experienced a 10% increase in click-through rates from picture searches.
To add alt text in BigCommerce:
Search engine engines use file names to understand webpage content. Using relevant keywords in image file names can help improve the visibility of your website in search engine results pages (SERPs).
For example, if the image is of blue attire, name the file “blue-attire.jpg” instead of something generic like “image123.jpg.”.
Upload the renamed image to BigCommerce.
Follow the same instructions when adding the image to your product or page.
Save your changes.
Before uploading your files to the site, ensure that the file has the correct names.
Also, ensure that they contain your main keywords.
For better results, use a hyphen to divide several keywords.
In actuality, the file names help search engines like Google decipher the text of the image, which helps with SEO tactics.
SEMRush states over 8 million search results and concluded that meta descriptions moderately impact rankings.
Having an intriguing and pertinent meta description can drive more people to your website and increase a page’s click-through rate (CTR).
Moreover, search engines use meta descriptions as part of their ranking algorithms, so optimize them using seed keywords and information. This can potentially improve your page’s visibility in SERPs.
To add a meta description, follow the steps below-
Incorporate relevant keywords into headings and titles to improve your website’s visibility in search engine results pages (SERPs) and attract more organic traffic.
Moreover, when you make page titles or product pages and category pages, BigCommerce automatically generates heading tags (H1, H2, H3, etc.) based on the product or category name. This makes your workload easy and hassle-free.
Also, make sure to optimize headings further, ensure that product titles and category names are descriptive, and include relevant keywords.
Well-optimized headings make it easier for visitors to understand the content and hierarchy of your web pages. Also, the clear headings improve readability and guide users through your website’s content more effectively.
By incorporating relevant keywords into headings, you can improve your website’s visibility in search engine results pages (SERPs) and attract more organic traffic.
Follow the points below to optimize headings.
Searchmetrics reported that 89% of SEO experts believe title tags directly influence search engine rankings.
Make sure to create clear and descriptive page titles that help users understand what a page is about before clicking on it in search results.
As a result, this can lead to higher click-through rates and better user engagement.
BigCommerce automatically generates page titles for product pages based on the product name.
So, you just basically need to add relevant keywords to the titles.
Using rich snippets on the BigCommerce platform involves adding structured data markup to your website’s pages. This can provide search engines with more detailed information about your products, reviews, events, and other content.
To implement rich snippets on your BigCommerce platform, you have two main options:
Use BigCommerce apps like SEO Rich Snippets or Structured Data for SEO by TagRocket.
These apps automate rich snippet generation but may offer fewer customization options.
According to BigCommerce Blog, a website that is mobile-friendly can increase conversion rates by 48%.
Faster-loading websites provide a better overall user experience, leading to higher satisfaction and engagement among visitors.
To speed up your site, implement a CDN to distribute website content across multiple servers worldwide, reducing latency and speeding up content delivery to users.
Having a sitemap makes it more likely that Google will locate and browse every page of your website. To ensure that your BigCommerce site is accurately and rapidly indexed, you must upload an XML sitemap to Google Search Console after registering your site with them.
Follow these steps to submit your sitemap to the Google Search Console
The most crucial step in keeping your website secure is to replace non-secure “http://” with SSL and “https://,” especially when thinking about cloud service provider security.
You can choose any of the options listed below for securing your site:
You might be curious about the results of your BigCommerce SEO and how to gauge your progress.
There are two well-liked ways to monitor your rankings:
To use Ahrefs to track search ranking try this-
Preview these and save the changes.
Optimizing your BigCommerce website for search engine optimization is pivotal for attaining success in the competitive e-commerce panorama. The “BigCommerce SEO Guide 2024” offers vital insights for thriving in today’s e-commerce environment. Leverage advanced SEO techniques like keyword research, securing sites, voice search optimization, and structured data markup to boost visibility and drive organic traffic.
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