A 5-Step Guide to Setting Up Google Analytics (GA4)

Understanding your website’s performance is crucial for making informed decisions in today’s online landscape. Google Analytics is a great tool for SEO experts, providing cutting-edge insights into website traffic, user behavior, and more.

Setting up a GA account correctly might sound complex, but with this easy-to-follow guide, you can set up Google Analytics and run it quickly.

Google Analytics 4 (GA4)     

Google Analytics 4 (GA4) is the latest version of Google Analytics. It is a more flexible and powerful tool than the previous version, Universal Analytics. GA4 collects data from both websites and apps, using event-based data instead of session-based data. This makes it more accurate and reliable for tracking user behavior.

Google Analytics is beneficial to SEO Services Company in several ways. It can assist in:

• Tracking the web traffic that you are getting from organic search
• Identifying the keywords that are driving traffic to your website
• Understanding how users are interacting with your website after they arrive from organic search
• Tracking your SEO performance over time

Steps To Set Up Google Analytics:

#1. Set Up Google Tag Manager:

• Go to the official homepage of Google Tag Manager.
• Click on the “Create Account” button to start the process.
• Enter your account name, select your country, and enter your website name.
• Select your target platform.
• Tap the “Create” button to create your account.

#2. Create An Account On Google Analytics:

• After setting up the Google Tag Manager, create an account with Google Analytics using this link.
• Tap the “Start Measuring” button on the homepage to start the journey.
• You’ll automatically be redirected to the next page.
• Enter your new account name and check all account data-sharing settings. Click the “Next Button.”
• Enter your website’s name. Set up the reporting time zone as well as the currency.
• Now tap the advanced options button to add Universal Analytics

Property. Fill in your website URL in the box and choose the first option. Then, click the “Next” button.

• Answer a few questions correctly about your business. Click on the “Create” button. You’ll be redirected to the dashboard of your website.
• Click the “Property Settings” option and copy the “Property ID.” Move up to the next step.

#3. Set Up Google Analytics Tag With Tag Manager:

• You’ll find the option on the Google Tag Manager dashboard.  ” Tap on “New Tag to create a new site tag.
• Tap the option of Tag Configuration List.
• Click the option where you look up “Google Analytics: Universal Analytics.”
• Select a track type and set a variable for Google Analytics. Select the New Variable option to set up a variable.
• Enter the tracking ID of the Google Analytics website and click the save button to complete the process of tag configuration.
• Finally, hit the “Triggering” section and select the “All Pages” trigger. Once you finish this, click on the Save option and move on.

#4 Set Up Your Goals:

• Set up the goals in  Google Analytics to track the visitor interactions due to these goals.
• You’ll find the goals option under the section of All Web Data Settings. Hit the option to create a new goal.
• Now, set up the goal description. Enter the goal name and goal ID slot, and select the goal template you want to use. Here, you need to enter detailed information about your goals.

#5. Connect Google Analytics With Google Search Console:

• Tap the admin option and choose the “Property Settings” option.
• Scroll the page until the “Adjust Search Console” option comes up.
• Tap on “Adjust Search Console” and see the “add” option.
• You’ll be redirected to the Google Search Console. Now, enter the website’s URL in the domain section.
• Then, follow a few steps to authenticate the ownership of your website.
• Click “Verify” to connect Google Analytics with the Search Console.

Bottom Line:

Creating a Google Analytics (GA4) account is one of the primary steps for successful SEO strategies. It offers valuable insights into website performance, audience behavior, and marketing effectiveness. It allows you to track online traffic, improve online advertising with marketing analytics, improve search engine optimization and content marketing, and find your target audience.

Ultimately, you can make data-driven decisions to enhance your online presence, user experience, and business success.

So, take the first step towards data-driven success and set up Google Analytics now. Your website’s future depends on it!

Also Read:

How to Master the Features of GA4 Even if You’re a Beginner