Off Page SEO for ecommerce: 7 ways to build links (2024)

Off-Page SEO for E-commerce

In the world of e-commerce, search engine optimization plays an important role in promoting the business.

The SEO helps increase the website’s visibility, enhancing the overall traffic. Also, more traffic attracts more customers and helps the e-commerce company to grow faster.

According to search engine journals, 93% of the online experience is linked to the search engine. 

So, if you want to grow your business online, you can use organic traffic as a key to success. 

What is off-page SEO?

Off-page SEO is the SEO strategy that is placed outside the website to increase the authenticity and credibility of the site. Also, this helps in the ranking of the site. 

Moreover, off-page SEO includes

  • Backlinks creation
  • Social media marketing
  • Online reputation management
  • Building site authority and credibility

Backlinko states that 90% of the sites rank high due to the authentic and organized backlinks.

In short, off-page SEO is the tactic that you do outside of your website for Google or other search engines to optimize and authorize your site. 

Image Source- Comrade

Why does off-page SEO matter?

The most important aspect of off-page SEO is that it helps you maintain the credibility and trustworthiness of your site. The increased visibility helps to attract more people to your e-commerce site, allowing you to sell more. 

In addition, make sure that the more you have backlinks, the higher your site ranks

According to Google, not all backlinks have equal value, as some of your links can be relevant and useful for other site owners. This enhances the ranking of your website directly. 

Moreover, you can know your ranking from online tools such as:

  • Google Search Console
  • Google Analytics
  • Ahrefs, 
  • SEMrush, and 
  • Moz 

7 Off-Page SEO Techniques That Work for eCommerce

Off-page SEO boosts website visibility and authority beyond your site. Moreover, it builds credibility, trust, and relevance from external sources. Here are the 7 off-page SEO techniques that you should follow to boost your site’s ranking.

1- PR

Public Relations (PR) is one of the off-page SEO techniques that can contribute to a website’s overall search engine optimization. Here’s how PR off-page SEO techniques work:

Natural link building– This is the technique that helps create and promote content that is valuable and noteworthy.

This works when other site owner uses your backlink content and post it. This makes it a natural backlink.

Google or other search engines note this and make your backlinks valuable and as a vote of confidence, make your site rank higher.

Online Reputation Management– PR strategy helps manage your e-commerce site’s reputation by ranking it in a good position. 

As a result, positive reviews, testimonials, and mentions across the web contribute to a positive online image.

2-Guest Posting

One of the primary benefits of guest posting is the opportunity to include a backlink to your website within the guest content. When reputable websites link to your site, it can positively influence your site’s authority and search engine rankings.

According to the Moz link-building survey, guest blogging can be an effective way to acquire high-quality, relevant backlinks, with 70% of SEO experts considering it a valuable strategy for off-page SEO.

Moreover, guest posting provides an opportunity to showcase your expertise and brand to a wider audience. 

For better results, establish relationships with other bloggers, website owners, and influencers in your industry.

Image Source- New Breed Marketing

Here’s a step-by-step guide on how to do guest posting:

  • Identify your goals
  • Research relevant sites and blogs
  • Study guest post guidelines
  • Write high-quality content
  • Optimize for SEO

3- Podcasts

Podcasts can contribute to off-page SEO through various means, helping to improve your website’s visibility, brand authority, and overall search engine rankings. 

Including links to your website in podcast show notes or descriptions can generate backlinks when the podcast is shared or referenced by others. 

Syndicating your podcast episodes on various platforms can increase the reach of your content. 

Share your podcast on many social media sites such as YouTube, Instagram, Telegram, Twitter, and many more.

Also, make sure to optimize your podcast titles, and descriptions, and show notes with relevant keywords. 

If you want the best result, ensure that you post your podcast regularly for weeks, months, or others.

4- Content Syndication

According to the report of Semrush 2023 Content Marketing Global Report, 76% of marketers use content syndication to extend the reach of their content outside of their own channels.

With the help of content syndication, you can post your content on various platforms, helping your site reach new customers. As a result, the act can enhance the visibility of your site, resulting in excess sales. 

Moreover, when you publish your content on a third-party platform, you can enhance your brand’s reputation and authentication.

Here are the steps to do content syndication

  • Write authentic and valuable content
  • Identify suitable platforms
  • Craft attractive and compelling headlines and descriptions
  • Engage with audience
  • Add canonical tags
  • Track performance metrics
  • Build relationships with publishers

Image Source- B2B Content syndication

5- Forums

According to HubSpot’s 2023 statement, companies using forums have seen a 17% rise in higher conversion rates. 

Participating in the forum helps you link to your website in your forum signature or within your forum posts. As a result, this builds your brand reputation.

However, in a forum, by offering helpful insights and answering questions from your customers, you can build a positive online reputation and drive organic traffic to your website.

Steps to manage the forum

  • Choose appropriate forum software
  • Promote quality content
  • Organize forum section
  • Encourage user engagement

6- Infographic Submission

Infographic submission involves creating visually engaging and informative infographics and sharing them on various online platforms to reach a wider audience. 

To better work the infographic submission, include relevant keywords in the title, description, and within the infographic itself. In addition, add your brand logo, name, and website URL to the infographic. 

This ensures that even if the infographic is shared on other websites, your brand gets proper credit, and viewers know where to find more information.

Moreover, share your infographics on various social media platforms, including Pinterest, Twitter, Facebook, and LinkedIn. 

Contact bloggers and influencers in your industry and offer your infographic for them to share on their websites or social media. 

Periodically update or refresh your existing infographics with new data or insights. 

Also, make sure to make the infographic submission easily shareable, so users can share it in no time.

7-Social Media Marketing

According to the Cision report, 2022, a 20–40% rise in website traffic is indicative of more engaged and trustworthy brands due to effective social media efforts.

Active participation on social media platforms increases the visibility of your brand. Moreover, by sharing the post regularly, engaging with followers, and maintaining a consistent presence help create brand recognition and reputation.

Also, social signals, such as likes, shares, and comments on social media platforms, are considered by search engines. 

By sharing blog posts, articles, infographics, and other valuable content on social media channels can drive traffic to your website and increase the likelihood of backlinks.

As a result, responding to comments, asking questions, and interacting with your audience fosters a positive online community.

Image Source- Yourstory

Conclusion

The world of e-commerce relies heavily on effective Search Engine Optimization (SEO) strategies to promote businesses. SEO enhances website visibility, increases overall traffic, and attracts more customers, contributing to the rapid growth of e-commerce companies. 

Moreover, according to the Search Engine Journal, a significant portion (93%) of the online experience is linked to search engines, making search engine traffic a key factor in the success of a business launch.

Embark on a journey to digital supremacy with our SEO Services in USA, where we harness the power of the latest off-page activities to deliver unparalleled results for our clients. In the ever-evolving realm of online visibility, staying ahead requires a strategic and dynamic approach.

Our commitment to utilizing the latest off-page SEO techniques ensures that your brand not only rises through the ranks but also maintains a strong and enduring online presence.

FAQ

What is Web 2.0 in off-page SEO?

Web 2.0 in the context of off-page SEO refers to a set of websites and platforms that allow users to create and share content easily. Moreover, you can easily create content on Web 2.0 platforms in the form of blog posts, articles, images, videos, etc. 

Some Web 2.0 platforms are considered authoritative by search engines. By having backlinks from these platforms, a website can gain authority and trust in the eyes of search engines, potentially improving its search engine rankings.

Is off-page SEO still effective for SEO?

Yes, off-page SEO continues to be an important factor in search engine optimization (SEO). In off-page SEO you need to work outside the website to maintain the ranking of your brand’s site. This also helps to increase the visibility of your site and attracts the users.

Moreover, the main factor of the off-page SEO is the backlink page. This helps others to use the content and popularize your brand in the world of the internet.

How many types of off-page SEO are there?

Off-page SEO encompasses various techniques and activities that occur outside of your website to enhance its visibility and authority in search engine results. Here are some key types of off-page SEO:

  • Natural links
  • Manual outreach
  • Broken link building
  • Social media marketing
  • Brans mentions
  • Influencer marketing
  • Video marketing
  • Question and answer participation
  • Local SEO
  • Contribute as Guest Author

 

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