45 Ways to Increase Conversions on Your Shopify Store for 2024

Top Ways to Increase Conversions on Your Shopify Store

Table of Contents

A high e-commerce conversion rate is critical for your Shopify store’s success. But what constitutes a decent conversion rate? The average conversion rate for Shopify stores is 1.4 per cent. 

No single growth trick will immediately make your Shopify store lucrative.

However, there are a few tactics that, when used effectively, can progressively improve your revenue.

Here are the top 45 techniques to increase conversion rates in your Shopify store. 

For example, if your site had two conversions and 100 visitors in a single day, your conversion rate would be 2% because (2 / 100) x 100 equals 2%.

Ways to Improve Your Shopify Conversion Rate

NAVIGATION

1. Prioritize functional ease

Consider entering a store with ambiguous signs and hidden items. Isn’t this frustrating? The same goes for your Shopify store. Prioritize functional ease as follows.

  • Search bar prominence: Provide a prominent and easily accessible search bar to help users find certain things.
  • Breadcrumb navigation: Breadcrumb displays users’ location within the shop hierarchy for easy retracing.
  • Mobile responsiveness: Make sure your store works effortlessly on all devices, particularly mobile, where most surfing occurs.

For example, a beauty business replaces a cluttered menu with distinct categories such as:

“Skincare” > “Moisturizers” > “Dry Skin.” 

They implement a prominent search bar and a mobile-friendly design, resulting in a 20% boost in conversions. 

2. Try mega menus for Shopify conversion rate optimization

The human brain is only capable of processing 7 units of information at once.

This is why dividing up navigation into a Mega Menu helps, with portions easing information into the user’s flow.

Lays out all parent and subcategories upon initial menu dropdown.

Here are some navigational guidelines that Shopify suggests:

  • Use familiar language and client lingo when labeling (everyone loves clear guidance).
  • Ensure that the navigation links are clickable, even on mobile devices and tablets.
  • Create landing pages for the major categories (this helps with SEO!)

Use breadcrumb navigation wherever possible (so that customers may orient themselves at any point).

3. Use smart collections to chart out the buyer’s journey

Smart collections allow Shopify to create product groupings that track their path, increasing conversion rates. Here’s how.

  1. Personalized product displays: Display “New Arrivals” for new shoppers, or “Complementary Items” to encourage upselling based on previous purchases.
  2. Address specific needs: Create collections such as “Gifts for Techies” or “Summer Wardrobe Essentials” to target different customer personas and their distinct interests.
  3. Dynamic filtering and sorting: Allow customers to tailor their search based on price, color, or popularity, personalizing their experience and enhancing product discovery.

Take note of the navigation menu below—it elevates CRO Shopify to the next level while remaining simple:

4. Limit pop-ups to avoid navigational disorientation (on mobile)

One technique to increase the navigational ease of your Shopify site is to avoid using pop-ups as soon as a mobile visitor comes. 

Imagine a pop-up being shown to you when you are trying to check out your order. 

Instead, use slide-ins, bottom banners, or animated icons to share important messages or offers with your customers, as shown here:

SITE OPTIMIZATION

5. Consider analytics for Shopify conversion rate optimization

Understanding your consumers and their behavior is critical, and here is where Shopify Analytics can help. Analytics reveal this hidden fact, directing you to success.

To boost your Shopify conversion rate, use this information to optimize the user experience, which includes navigation, site performance, and onboarding processes.

For example, 

A clothing store employs analytics to detect a high cart abandonment rate at the checkout. 

They streamline the process and observe a 15% increase in conversions. They also find that younger audiences prefer mobile browsing, which leads to a mobile-first redesign.

6. Optimize pages with frequent drop-offs

Identify the pages with the highest bounce rates and optimize them to engage visitors.

For example, 

One reason that can cause a significant decline in conversions on one of your high-traffic product pages could be that the “Add to Cart” button is malfunctioning on certain devices.

Removing website problems and friction spots, as well as increasing the usability of your store, will help you optimize your Shopify conversion rate.

This could involve providing additional product information, such as a live chat, a how-to video, or user-generated content such as customer reviews.

7. Go beyond heatmaps

Heatmaps indicate where users click, but why? To further understand their views and motives, employ technologies such as session recordings and user surveys.

  • Session recordings: Watch real users traverse your business to find pain areas, confusion, and missed opportunities.
  • User surveys: Ask specific questions to find unmet needs, product preferences, and causes for cart abandonment.

By integrating heatmaps with more detailed insights, you can uncover the “why” behind user behavior, allowing you to make focused changes that boost conversion. 

8. Opt for hero banners instead of sliders

While sliders can add visual excitement to your website, they can also cause it to slow down.

Hero banners, on the other hand, help to keep the layout tidy and compelling.

Hero banners are also better suited to mobile use—for the simple reason that visitors who visit your store on mobile are more likely to scroll rather than swipe.

        

A visually engaging banner conveys information and emotions relevant to your business without overwhelming website visitors.

9. Leverage the floating bar to draw instant attention

If you can use the floating bar or sticky menu to present material that is immediately appealing to your target audience, you can increase Shopify’s average conversion rate.

Here are a few suggestions:

– Provide information and a code for the first purchase discount.

– time-limited “free shipping deals” or “express delivery”

– Information about complementary gifts and samples (with an actionable CTA)

– The most essential connections from the primary navigation 

10. Improve the way you do site optimization with targeted Shopify apps

To enhance Shopify conversion rate, you must consider everything from photos to alt labels, speed, language, and cost.

However, with the use of specific Shopify apps, this headache can be reduced.

Here are a few recommended options:

TinyIMG

This program controls third-party app scripts while compressing your website’s photos, significantly increasing site speed. 

Sparq

Sparq delivers an all-in-one tool for optimizing your Shopify store. It improves page load time, allowing your store to run optimally.

Transcy

This is a useful app for resolving translation issues on your Shopify store.

Dynamic Price Optimization

This is a price tracking tool that provides you with infinite information about competing stocks and prices. 

SMART SEARCH

11. Analyze your search results & customer behavior

When examining your search results and the entire shop search function, keep an eye on:

  • Accuracy: Do the results provide accurate product details, allowing shoppers to navigate to the correct product pages?
  • Clarity: Can customers determine which category(s) the product(s) belong to based on the results?

Use an intelligent search plugin to provide clients with product suggestions based on what they type into the search field, while also checking for synonyms and misspellings. 

Some apps even allow you to tailor the search results page to highlight ‘best-selling’ or ‘low-stock’ products, creating a sense of urgency and encouraging visitors to make a purchase.

12. Auto-regulate typos for Shopify conversion rate optimization

If there are typographical or spelling errors, be careful not to respond with a derogatory message such as “Oops, we could not find what you are looking for.”

Make your search algorithm typo-friendly so it understands the right word and gives accurate results.

13. Offer alternative suggestions

Returning results based on what the customer typed is the best option, even if there are no products that match the search query—this increases Shopify conversion rates.

14. Use customer lingo for better search accuracy

Try to use the terms and phrases your customers use in naming and describing your products.

This is especially crucial for technical terminology like beauty, electronics, etc. that have a specific meaning linked with it.

15. Correlate search terms with product names

Using Shopify reports, you can learn what buyers actually look for (rather than just product titles).

Use these search terms to:

  • Optimize product titles and descriptions. Include relevant keywords naturally to help clients locate what they’re looking for.
  • Create useful search suggestions: As clients type, recommend relevant products based on their search criteria, guiding them to the appropriate purchase.

Bridging the gap between what people look for and what you offer can enhance product discovery and conversions. 

16. Enable searching for product codes

SKU numbers uniquely identify your products; searching for them will allow users to swiftly locate exactly what they are looking for.

While most people will not look up product codes, a few will.

Especially when they are seeking something very specific.

Making product codes searchable increases your chances of generating conversions on Shopify. 

17. Align search with seasonal campaigns

People respond to marketing strategies that are timely.

For example, in the fall, you’ll need to consider how to optimize your Shopify site to sell more over the winter.

Here are some approaches that have been effective for our clients:

  • Choose keywords and keyphrases carefully (considering the season and what your target audience is likely to search for).
  • Enhance your on-site material (just integrating the proper keywords won’t suffice—you’d want to present information that advises, suggests, and recommends 

MICRO CONVERSIONS

18.  Make your email opt-ins super compelling

Email marketing, when used correctly, may help create customer relationships and serve as an effective sales tool.

Here’s how you can improve your email opt-in conversion rate.

  1. Create a Solid Foundation with Amazing Content
  2. Create better opt-in incentives.
  3. Adapt to Mobile

19. Get customers to open 3+ website pages

One of the simplest strategies to increase your conversion rate is to encourage users to browse more pages on your website.

If a visitor opens more than three of your website’s pages, that’s a positive sign.

Such high-level engagements go a long way towards establishing micro and macro conversions. 

Puff Bar, is a real Shopify store example.

20. Give them a GREAT reason to create an account

One pro tip is to enable guest checkout.

How come? since it is more efficient in convincing customers to check out and saves time.

When clients create an account, it is a critical step in improving Shopify conversion rates.

Smart Alternatives to Guest Checkout:

  1. Offer social account sign-ups.
  2. Choose password-free online checkout options.
  3. Sign up after checking out.

21. Track user behavior closely

Creating an effective customer retention policy that ensures loyal and repeat clients is critical.

As a result, it is critical to focus on each micro-conversion that leads to the ultimate purchase.

Every email captured, every favorable review received, every new blog subscriber, and every new social media follower helps to improve your store’s top line indirectly.

Understand these insights and apply the data to improve your NPS and CSAT scores.

This indicates whether your clients are satisfied and will return to your store. 

22. Resolve friction for Shopify conversion rate optimization

Friction refers to any aspect of the user experience that is overly complicated or unclear. 

This includes everything from a sloppy checkout procedure to unclear shipping charges.

If you’re trying to resolve friction points to enhance conversions, here are some areas to consider:

  • Unclear banners with ambiguous CTAs
  • Images that do not represent your brand and products.
  • Copy that cannot persuade (whether in product descriptions or on the webpage)
  • A lengthy checkout process.
  • Zero mobile optimization.
  • Insufficient payment alternatives
  • There are several markers of existing client and customer trust. 

23. Feature live chat on ALL high-intent pages

Live View, which allows you to watch visitor activities in real time; if you notice hesitancy, you can have a live chat conversation with the individual using the app.

Take this as a starting point for implementing the chat function on all high-intent pages of your website, including the homepage, category pages, product pages, and checkout page.

Several Shopify-specific apps can assist you with fine-tuned features and analytics for better consumer insights.

24. Highlight social proof at key junctures

Product reviews are an excellent method to alleviate reluctant consumers’ concerns and provide your customers with the social evidence they need to click Add to Cart. Internet product reviews influence 9 out of every 10 purchasing decisions.

Shopify store owners can utilize applications like Product Reviews and Yotpo to display customer reviews directly on their product pages.

Appropriate placement on your Shopify store is crucial.

  • Place your press mentions immediately below the first fold on the homepage.
  • Mention numbers to demonstrate the change you’ve made.  

CHECKOUT 

25. Review your Shopify store settings

A lengthy and confusing checkout process causes 18% of consumers to abandon their carts.

Online shoppers lack the patience to go through many checkout processes and complex forms in order to input their personal information and make a purchase.

Make sure your checkout procedure is simple to use, and just ask for relevant information.

26. Reduce the overall number of steps involved

It is recommended to include only the most important ones: those that cannot be missed.

The sweet spot is between three and five fields.

To increase Shopify sales, limit the number of steps to four to six and use as few form fields as possible.

27. Enable one-page checkout

According to a Baymard Institute report, 21% of US shoppers will abandon their basket if they believe the checkout process is complex (or takes too long). 

One way to optimize the checkout process is to provide a one-step checkout. 

It helps clients rapidly evaluate their information without having to browse through multiple websites.

28. Enable visitors to check out using PayPal

PayPal may enhance checkout conversion by 74% on average in comparison to other payment methods.

For the majority of consumers, systems like PayPal enable them to make several purchases from a single account.

This provides data security, convenience, and simplicity of use. 

29. Add a progress bar

On-site Progress bars can be used to encourage conversions. A progress bar is extremely useful when your checkout process involves numerous steps or pages.

It tells clients what step they are on and how long it will take to complete it.

30. Allow adding/removing products at checkout

Customers can save time by not having to leave the checkout page and go back to the cart. The checkout page is critical, and the lower the bounce rate, the higher the conversion rate and the number of completed orders.

  • Make sure the quantity of products in the cart is updated.
  • Make sure there is a ‘continue shopping’ link that allows you to add newer things to your cart. 

31. Test new checkout page features on fresh customers

It’s normal for a company to feel compelled to provide fresh and updated website features to loyal clients.

However, it has been noted that loyalists prefer your website in a specific way and will convert less if they are suddenly introduced to new features.

One solution is to test your old website features and new updates on new clients.

Do this before you subject existing consumers to changes they are not expecting.  

POP-UPS

32. Find the right balance of elements

Pop-ups are an excellent method to engage your audience, but they might appear ‘pushy’ if not used correctly.

When it comes to increasing conversions using Shopify pop-ups, three things are critical: Intent + Content + Offer.

33. Highlight ONE feature to focus on

It’s critical not to overload the visitor.

You want to assign them ‘one’ task to do. 

Rather, you should limit the pop-up to just one idea. 

34. Write copy that inspires the next step

Your content should lure the visitor by capturing their attention with something relevant to their interests.

Make use of “trigger words” to elicit quick responses from users.

On Shopify, it has been demonstrated that using terms like now, get, free, and buy increases conversions.

35. Drive real action through your CTAs 

Content in the decision stage may entice the viewer to click and buy.

A great call-to-action works. Here’s how you can improve your CTAs:

– Use vivid colors.

– Make them huge and noticeable.

– Be as descriptive as you can.

– Use actionable and meaningful words. 

36. Time your pop-ups well

If you’re looking for ways to enhance conversion rates on Shopify, you should engage and maintain your audience’s attention.

Showing a popup too late increases the possibility of your clients missing you.

To time your pop-ups properly:

  • Analyze user behavior and intent.
  • Consider where they are in the user journey.
  • A/B tests multiple versions of time.  

37. Make your exit intent pop-ups less annoying

An exit-intent popup appears when a page visitor indicates a clear desire to leave a website.

Consider employing an exit-intent popup to offer visitors something that will entice them to buy.

Limited-time freebies or a special price should ideally address any issues that prevented your customer from checking out previously. 

BRAND USP

38. Bring out your brand’s personality

Nike and Beckett Simonson are both shoe firms, however, buyers do not consider them identical brands. Because both of these models are shoes, Nike and Beckett Simon have vastly different brand identities.

They don’t utilize discounts to demonstrate that their products are worth buying because their ‘brand’ is aspirational from the start.

39. Highlight what your brand stands for

According to Stackla research, 88% of buyers buy because they believe the brand is more real.

So, make it a priority to discuss what your Shopify store genuinely stands for.

40. Communicate with a consistent tone and voice

To make things easier to understand, divide your brand persona into two parts: your brand personality and your voice.

For your Shopify store, create a distinct tone and voice that will be used consistently throughout channels, mediums, and communication.

41. Build an authentic narrative with your ‘About Us’ page

If someone wants to rapidly grasp your brand, the About Us page should be the only link you send them.

The About Us page is an excellent area to meet a variety of objectives:

  • Tell the tale of your business and why you started it.
  • Describe the clients or causes that your company serves.
  • Explain your business concept and how your products are manufactured.
  • Put a face to your company by presenting the founders or members of your team.
  • Incorporate persuasive content. 

42. Bring out more nuances about your products

Bring in the technological edge to accomplish this.

Add unique sections to your product pages for more depth, and be as creative (and in-depth) as you want.

Consider product development, advantages, product demonstrations, and more. 

ENGAGEMENT

43.  Incorporate Augmented Reality

Using Augmented Reality to provide buyers with a realistic impression of your items.

According to a Google study, such content can result in a 94% greater conversion rate than content that does not use augmented reality.

44. Use Videos to break through 

To truly help your brand, the video, like most other promotional tools, must nail the essentials.

Everything comes down to one thing: creating an experience.

You can utilize videos on your product page to give visitors a viewpoint or a sense of how the product looks and feels. 

45. Create more precisely personalized offers and recommendations

When marketers deliver tailored experiences, their revenues improve by an average of 20%.

To engage customers more effectively, provide recommendations and bargains that they would make for themselves.

Make use of the homepage, collection pages, and product detail pages to achieve this.  

Frequently asked questions

How do I improve my conversion rate on Shopify?

Several tactics can be used to improve conversion rates on Shopify. 

First, make sure the website design is visually appealing, easy to use, and includes clear calls to action. 

Next, simplify the checkout procedure by minimizing the number of stages and only requesting relevant information. 

To develop trust, use customer evaluations and social evidence, and consider offering incentives or promotions to entice people to make a purchase.

What is a good Shopify conversion rate?

A respectable conversion rate is usually between 2 and 3%. Businesses should, however, strive to increase their conversion rates continuously by testing and adjusting their website design, checkout process, and marketing methods.

 

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