6 Best Women’s Day Marketing Campaign Ideas of All Time

International Women’s day is celebrated worldwide on March 8th to recognize women’s social, cultural, and political achievements. This day brings to the fore critical issues like gender parity and women’s empowerment.

Besides, the day also reminds us of the importance of our female counterparts. Just imagine how the world would look like without women. It is like a vacuum without any life, terrifying and very empty. From childhood to adulthood, there is a woman around us; at birth, she is a mother; when young, she is the girlfriend; and after marriage, she is a loving wife. In the office, female colleagues bring the all-important congeniality required for smooth working and their incredibly fresh and significant business decisions. This sentiment can also inspire our Mother’s Day Digital Marketing Campaign Ideas, celebrating women’s vital roles in our lives and businesses.

So, how it all started?

It began with National Women’s Day in New York (USA) on 28th Feb of 1909. International Women’s Day was held in Copenhagen the next year after an international meeting. However, there wasn’t a fixed date.

In 1911, International Women’s Day was marked on 19th March in many European countries, and in the coming years, its importance was realized worldwide. But it was only in 1975 when the UN started celebrating International Women’s Day on the 8th of March.

As the day has gained importance, businesses worldwide have recognized it and have aligned their marketing calendar to do something special for them.

In the internet age, going digital is a better way to get involved. Here are some digital marketing ideas for Women’s day that will enhance your involvement today and help in powerful, socially responsible branding.

Also Read: 9 Mother’s Day Marketing Ideas To Up Your Marketing Game

What does Women’s Day hold for Brands?

Besides the amazing fact that 85% of women are loyal to their favorite brands, you must also know that 70-80% of purchase decisions are made by women.

Dedicate a Web Page for the Day

It is a great way to express what your business can do for them. An imaginative way is to add images of activities you have aligned for them during the day. Make it interactive and invite as many relevant people as…?

Source: Postermywall.com

Leverage Social Media

Optimize your social media presence for women’s Day promotion, and you’ll see a flurry of visitors, and what’s more, it the most enticing way to enhance your presence. It showcases how much your organization cares for the cause. You can even post pictures of female employees to recognize them and make them feel much appreciated.

YouTube Videos for Net Freaks

The smartphone is the latest tool in the armory of marketers. If an image helps you express your thoughts well, the videos let you feel it. A touching video can have a lasting impact and leave a very positive brand image. Use it to enhance the visibility of the brand online.

Say It Loudly & Webcast It

Your women’s day promotion can also include fun flash mobs! Mob involvement in malls helps create noise and increases footfall. A webcast of such an event can help put the message across. They can also have offers and discounts for International Women’s Day. This way, you can be assured of a positive response without being aggressive.

Invite Blogs

Another great idea for women’s day marketing campaigns can be inviting blogs about the initiatives by the organization related to females and optimizing them. It will help your brand get more involved with the audience on the internet, and it will help you leave a more personalized message.

Women-Centric Promotional Offers

It is one of the timeless women’s day promotion ideas. This day is meant to make women feel special. Gifts like chocolates, flowers, and clothes are common. A special discount on this day for the buyers can undoubtedly enhance the business. An e-mail campaign can help in taking the information to the right audience.

Besides, some of the traditional marketing ways can’t be ignored altogether. It ensures that the marketing campaign has both online and offline flavors and enhances the brand’s visibility in the real and the cyber world. Some of the traditional ways are as follows:

Be Traditional, Give Takeaways

Traditional marketers can make great use of them. Organizations can give takeaways to their female employees as well. Distribute them amongst customers, and you’ll see the loyalty-building and repeat visits.

Make It a Family Affair

Although it’s a women’s day, it is also an opportunity to involve her family in the office or business. Motivating her husband to do something special, greeting kids with chocolates, or making her feel special by doing something for her parents is something marketers can try as well.

Be a Brand that Cares

Women’s Day promotion can also involve sponsoring a girl child, donating to a women’s NGO, etc. It can be a good starting point and will portray corporate social responsibility in a good light. Events and Facebook posts of the celebrations will do the rest.

The day is essential for women, the entire society, and the world at large. We must act as responsible businesses and marketers to recognize and celebrate it. As rightly said, “The education and empowerment of women throughout the world cannot fail to result in a more caring, tolerant, just and peaceful life for all.” -Aung San Suu Kyi.