Talking about the origin of Mother’s Day goes back to the era of ancient Greeks and Romans. However, in modern times, it all started in 1908 when Anna Jarvis held a memorial for her mother, Ann Reeves Jarvis (a peace activist), at St Andrew’s Methodist Church in Grafton, West Virginia. Now, this church holds the International Mother’s Day Shrine.
The word “mother” has its own grace; it portrays the purest form of love, warmth, and caring.
Mothers are beautiful and soft yet own a spine of steel because they embrace every hurdle with a smile. No language can describe a mother’s dedication and unconditional love in any words.
Mothers deserve to be happy and admired every moment and not just on one day. However, the day has its own significance not only for families and kids but also for marketers.
Also Read: 6 Best Women’s Day Marketing Campaign Ideas Of All Time
This day is special for businesses as well. According to the National Retail Federation, Mother’s Day spending overall is estimated to total $31.7 billion in 2022, which is up $3.6 billion from last year’s spending.
Every year on Mother’s Day, people buy gifts not just for moms but for every mom in their life, including moms, stepmoms, wives, daughters, sisters, friends, and relatives.
Smart brands know how to make the most out of such events. Thus, they plan proactively to build engagement for brand promotion.
If we talk about marketing in the digital space, it’s content that reigns. Many brands create content that evokes emotions like happiness and nostalgia to make it go viral within seconds. Further, people love to share content that makes them look good.
Let’s explore 9 marketing ideas to boost your marketing.
You can create a social media campaign on channels like Facebook and Twitter to create a big noise for your brand. If we talk about Facebook, its new Live Option is simply awesome. You can conduct a live survey. On Twitter, an informative post with a catchy #Hashtag can make things go viral in moments.
You can host a giveaway on Mother’s Day. It will help you not only raise brand awareness but also gain new email subscribers. So, make it a bit interesting for people to allow them to connect with your brand for the giveaway.
Another way to boost your marketing on Mother’s Day is by providing DIY gifting ideas to people. Handmade gifts have a great significance over readymade gifts. So, if you provide ideas and tactics to make the day special for your audience, it will make yours!
One of the best ways to grab eyeballs towards your brands is by posting visual content like humorous memes on Mother’s Day. Alternatively, you can create unique and emotional quotes or slogans by leaving your brand’s hallmark to get them shared through multiple channels to boost brand recognition.
A video goes viral in moments. So, create an emotional video that portrays the magical bonding between mother and child. For this, you can leverage YouTube. This video-sharing platform has 2.6 billion users in 2022, according to Statista. Once you create the video, post it on YouTube and promote it through your social channels to up your marketing game.
Many organizations these days are trying a different approach to gain brand recognition, and hosting Mother’s Day even is one of them. For instance, many restaurants on Mother’s Day allow people to use their kitchen to cook some tasty food for their Mothers.
You can organize a contest on social media channels like Facebook and Twitter to seize the attention of the online audience. Announce rewards to allow users to active participation. You can use the Facebook Live option to hold a contest on Mother’s Day 2022.
Many eCommerce websites boost their sales by sending personalized emails to invite their buyers to redeem coupons on Mother’s Day. So, if you sell something online, you can try this method to trigger sales.
Be a brand that cares. Create content that educates your audience to make the day special for their moms. Though it may not increase sales, it projects you as a brand that cares, which helps you gain huge brand recognition.
You can think of more creative ways to engage your audience this Mother’s Day. Make sure you satisfy the thirst of the people seeking knowledge and products on the Internet.
Mothers are angels, the god’s envoy, and the symbol of comfort, affection, and strength. This Mother’s Day, come out of your comfort zone to make the day special for Mothers and your Brand.
Read more: 6 Best Mother’s Day Digital Marketing Campaign Ideas Ever