Mobile SEO is a trending topic and for decent reasons. Today’s world is a Digital world. The number of people dependent on mobile devices is increasing progressively. Millions of people these days access the web using Android, iOS, or Windows smartphones. If you want to extend your business, you must adapt to this constantly changing atmosphere and make suitable changes in your website design to attract more viewership.
Mobile has become the primary device used to access websites. The number of mobile surfers has surpassed the desktop users, but this didn’t come as a surprise because, as far back as 2015, Google said that more searches were conducted on mobile than any other device category. Google indicated mobile-friendliness as a ranking factor in April 2015, and since then, everything on the Web is about mobile. Google announced to index mobile-first on November 04, 2016.
Mobile Search Engine Optimization is the procedure of making a website suitable for viewing on mobile devices of varied screen sizes and load times. Most important of all, it should show up in Google search results.
It should not be too difficult for businesses to optimize their site for mobile devices if it is already optimized for search engines.
We can classify the steps into three main categories:
We have three different mobile configurations:
Each mobile configuration has its own pros and cons. Although Google recommends responsive design, it supports all three configurations.
Responsive web designing is the simplest form of all configurations, and it’s very easy to implement. Google highly recommends it. It delivers the same HTML code on the same URL. However, you have to adjust the display based on the mobile device’s screen size.
Dynamic serving is a form of mobile configuration in which the URL of your website remains same, but it serves different HTML content when accessed from a mobile device.
In this configuration, you must maintain two distinct URLs — one for mobile and another for desktop users. Besides this, inform the webmaster clearly when to serve which version. Google does not recommend separate URLs because it can detect automatically that your mobile pages differ from your desktop pages.
You must ensure that Google and other search engines understand your mobile configuration. Google needs to understand your page to rank your website properly. How you inform Google depends on your mobile configuration type — responsive web design, dynamic serving, or separate URLs — the one you have opted for.
Mobile search algorithms are different from the desktop search. If you don’t want to miss out on mobile searches, you must avoid common mistakes. Following are some of the most important rules to consider when optimizing for mobile search.
Mobile users more frequently search shorter key phrases or even just a single keyword. Most of the time, the search query is limited to only 1 or 2 words. If your site doesn’t rank well for shorter key phrases, you will miss a good amount of mobile traffic.
Mobile users mainly search for local stuff in addition to shorter key phrases. For example, if any mobile user is standing on a street and looking for a place to dine, she is most likely looking for a place in her neighbourhood, not in another corner of the world.
Mobile users hate to scroll down long search pages or hit next. A page containing ten search results fits on a desktop screen, but on a mobile device, it can be split into more than two screens. Therefore, mobile search is not Top 10; it is Top 4, or even Top 3 because only the first 4 positions are on the first page, and they have a higher chance to get traffic. If you want to get mobile traffic, then you have to rank in the Top 4.
You must submit your site to mobile search engines, portals, and directories. If your visitors come from Google and the other major search engines, it’s great. However, if you want more traffic, mobile search engines, portals, and directories are even better. Most of the time, the mobile user doesn’t search with Google but goes into a portal. If your site is listed in this portal, the user will come directly to you from there, not from a search engine.
Use shorter texts because mobile users don’t prefer to read long pages. (Like I said, mobile searchers don’t like lengthy keyphrases.) This is why you must create a shorter mobile version of your site which is easy to read and view. Short pages don’t mean you should skip your keywords. Keywords are also vital for mobile search, so don’t exclude them. That’s where the science comes.
Following is a list of some beneficial tools that you can use to find out how mobile-friendly your site is:
Mobile Emulator: It helps you see how your site appears on various mobile devices.
Moz Local: Use this tool to ensure your local SEO service is in order.
Responsive Web Design Testing Tool: You can use this tool to see how your responsive site looks on mobile devices with different standard screen sizes.
Screaming Frog: This tool is very useful to analyze your site and double-check all the redirects.
Test My Site: To determine how well your site works across various mobile devices, use Test My Site. It tests your site’s performance on mobile with Google and sends recommendations for improving performance.
Mobile is the most important consideration for SEO in 2017. If you win this algorithm, your business will surely attract many new visitors and, consequently, buyers. From starting with the basics to avoiding the tiniest mistakes, Mobile SEO is a science. While getting SEO done in-house is a great idea, nothing can be more convenient than hiring specialists to do it for you. ResultFirst offers progressive Mobile SEO solutions to help you attain a high ranking in mobile searches & connect with billions of global users.
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