-
By Abhyudaya Tripathi
-
16 Sep, 2019
-
~ 6 minutes to read
16 Sep, 2019
~ 6 minutes to read
The journey of social communications, information-sharing, content accessing, and commercial activities has come so far with the changing social media and digital landscape.
Today, interactions & shopping are highly inspired by visual content and instant messaging through social media. Consumers are tremendously engaged in this visual content.
Social networks are the greatest source of engaging and interactive content and Instagram is the most apparent social platform of engaging visual content.
Social media influence on users has reached new heights with over 3.5 billion active social users, and social integration with shopping has taken it further.
Consumers seek a digital, socially fulfilling experience with access to engaging browsing, sharing, interacting, and shopping content.
Instagram is a social media network that delivers this digital social fulfilling experience to consumers instantly & effectively.
This is a big reason for Instagram’s rapid success and its growing user base of over a billion active monthly users and over half a million monthly active users.
Instagram content is known to be extremely attractive, interactive, and engaging to the audience, and this presents an opportunity for the business to manipulate this and gain benefits.
Embedding an Instagram feed on a website is the most popular & effective option to take advantage of Instagram’s benefits.
Read more: How to Use Instagram for Influencer Marketing This 2019
In this digital age, We all know that having an online presence through a website and a social presence on social media networks is crucial for your business.
But the times have changed, and the presence won’t cut it for you or your business.
Embedding your website with social media or Instagram will open many opportunities for your business.
Embedding an Instagram feed on your website links your online presence to your social presence, making it a digital superpower that can help you unlock the maximum digital potential for your business.
Here are some reasons why you should embed Instagram feed on your website.
As we saw earlier, Instagram has billions of active users, and linking Instagram to the website will help channel this traffic to your website.
This extended traffic will provide extensive reach, exposure, and awareness to a fresh, organic audience.
The maximum audience on your website will have maximized engagement and possibilities of conversions for your business.
User-generated content is crucial for any business – small, medium or large. Instagram is a great hub for interesting & valuable user-generated content.
By adding the Instagram feed to your website, you can bring in this valuable UGC to your website and this will also help in building the trustworthiness, authenticity, and reliability of your online presence & business.
User-generated content is an excellent way to display social proof and influences consumers’ shopping behavior.
Instagram is a visual-heavy social media platform, and visual content is extremely attractive and engaging to the audience in the digital environment.
Visuals is more expressive and interactive as compared to the plain textual content. Besides, visuals can store more information, deliver intended sentiments, and are processed 60000 times faster.
Bringing in visual, engaging content from Instagram will help add vibrancy to your website with enhanced interactivity & attractiveness.
Content is Crucial for your business’s online and social presence. Also, garnering creative and engaging content for Instagram through the feed can help display impactful content.
Besides, the feed can also be made shoppable, where you can tag your products in the Instagram feed and allow users to buy them directly from the feed itself.
This helps deliver a superior user experience, shorter purchase journeys, easy navigation, product discoverability, and enhanced user dwell time on your website.
Now that we know why we should embed Instagram feeds on the website, here are some ways to embed Instagram easily and simply on your website.
These tools are immensely useful in aggregating and displaying content from vast social media networks.
With these tools, You can customize the feed, moderate the content, add promotions, banners, shoppability, and much more to your feed.
Instagram has an embedding option for the posts. You can go to the menu section of a post and select the embed option.
This will provide you with a custom HTML code that you can copy and paste into the body section of the website page where you want to display it. It is easy & simple and adds interactivity & vibrancy to your website.
Related: HTML Anchor Element: A Complete Guide
This is probably one of the easiest and simplest ways to embed an Instagram feed on your website. You need to capture or record the Instagram post you want to embed.
Once you capture the post, you can paste or post that image or video on your website where you want to display it.
It is not that interactive, but it helps showcase creative visual content and can support your website content.
Some third-party widgets and plugins are available to help you embed Instagram feeds on your website.
These plugins & widgets can help embed an interactive & attractive Instagram feed, but they also have some limitations.
These plugins and widgets do not necessarily work with every website-building platform, and some features might require you to pay for them to access it.
Instagram is one the fastest-growing social media platforms with tremendous utility for consumers and brands.
Therefore, it becomes essential that you take advantage of the growing trend that strongly influences the consumers. Linking the website to Instagram is one such way to do it.
In the present day, it is beneficial to promote and sell simultaneously to benefit the consumers’ interest instantly. An Instagram feed can hugely help you achieve this goal for your business.
Read more: Social Media: An Indispensable Tool for Your Search Engine Optimization (SEO) Strategy
Our Pay for performance SEO programe helps companies
achieve impressive results
