Attracting your prospects through an advertising campaign is just a half task completed, turning them into a customer and retaining them is another ball game altogether. It is well-said that the best customer for any business is the one it already ha[…]
~ 3 minutes read
Considering the number of mobile users these days, it is not wrong to say that it is time for B2B businesses to become a part of mobile marketing revolution. According to a recent research, B2B organizations allocated mere 1.7% of their marketing bud[…]
~ 3 minutes read
The world is constantly changing. From heavy desktop computers to sleek mobile phones, the modes of communication have not just improved; they have transformed completely. Considering the population of mobile phone users, it won’t be wrong to say t[…]
~ 4 minutes read
A marketing strategy can make or break any company. Successful inbound marketing can provide a rock-solid growth that you have always wanted, whereas, a poorly strategized campaign can add to the expenses. A successful marketing plan is a blend of in[…]
~ 3 minutes read
In life, or the corporate world, one constant thing is change! Everything from customer behavior to marketing strategies keeps changing with time, making it important for business owners to remain updated and create new strategies. Like numerous mark[…]
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After about a year of replacing its 'Keyword Tool' with a more capable 'Keyword Planner', Google has released an updated version of the tool. This brief post discusses the new features that the search giant has added to Keyword Planner and what they […]
~ 6 minutes read
An eccentric fact about selecting a web-hosting provider is - you won't get boost in ranking if you pick a great one, however, selecting a wrong provider can have grave consequences. Changing a web hosting company is something that most webmasters ar[…]
~ 3 minutes read
In May 2013, Google released Google Maps interface for desktop. Since then, Google Map's team improved performance, added missing features and fixed bugs. One year later, in 2014, we have the new Google Maps that replaces the classic interface and pr[…]
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The year 2013 was indeed a fairly bumpy ride for search engine optimizers. Google, in a bid to improve its search accuracy and reduce spam, released a series of updates, most of which influenced the placement of websites in one way or another. Websit[…]
~ 4 minutes read
Marking its 15th anniversary of the global search giant, Google announced the Hummingbird update on September 26, 2013, claiming that it will offer a more human way for the search engine to interact with users and provide more direct answers. The upd[…]
~ 3 minutes read