5 Tips for Choosing the Best SEO Company for Lawyers

Are you a lawyer looking for more calls at your office? If so, then you are in the right place. SEO helps your law firm reach interested clients. So, how can you start SEO? Successful SEO starts with the right SEO Company.

An SEO company for lawyers helps your site compete with dozens of law firms’ websites. This also gives you room to come first in the rankings of Google’s SERPs. You need an adaptable, reliable, and experienced agency that can smartly strategize your digital marketing priorities.

1. Track Their Previous Record:

Due to the fierce competition in the legal industry, you must research their result delivery capacity. So, it is necessary to look at the portfolios of SEO companies. A portfolio is a good indication of SEO companies’ work for their clients. It will give you insights into your previous experience with an SEO service company.

As you look at their portfolio, you learn about their experience with law firms. If they have prior experience working with law firms, then these questions can trigger your mind:

• How many of their clients ranked on the first page?
• What are the rankings of the majority of clients?
• Do their high-ranking clients belong to some specific law niches?

Getting these questions answered will provide a brief analysis of their previous track record. Most professional SEO companies for lawyers will always share their report cards. However each agency has its own policy framework about sharing portfolios. If the agency cannot give satisfactory answers, there is a potential sign of a red flag.

2. Analyze Their Clientele:

Don’t hire an SEO Company on its word. Research properly.

For a proper analysis, you must get opinions from their former and current clients. This will provide a better view of the SEO strategies used by the company. Besides this, you also get a briefing about their organizational culture. Value culture and teamwork.

Remember to ask these questions whenever you talk to their clients:

• What about their communication? Are they proactive in keeping you up to date regarding the project?
• How was their reporting? Is it customized and consistent according to your needs?
• Did their services up to the expectations?

One important thing to ask their former clients is why they discontinued. It will also inform you about their flexibility, honesty, and willingness to perform well.

Read:5 Smart Tips to Maximize Your Law Firm’s Online Presence

3. Check Their Organizational Values:

SEO is a process that takes time. It will take time to boost your law firm’s website rankings. And organic traffic simultaneously. Thus, it is important to investigate an SEO service company that fully fits your requirements.

Firstly, look at their team, as these are the people who will oversee your SEO campaign. It is essential to research their qualifications and prior client-handling experience. Also, ask for their certifications, coursework experience, and other accolades. By partnering with a knowledgeable SEO company, you can drive better results for your law firm.

Related: What Is SEO and Why It Is Important?

Next, look for their company values. Why?

Company values are critical elements for selecting an SEO company. You want to hire an agency that shares the same values as your law firm.

4. Consider Their Services:

The best SEO Company for lawyers will provide a range of services. With multiple services, your campaign can easily take a holistic approach.

So make sure the company you hire for your law firm offers the below-mentioned services:

• Current website and domain assessments.
• Competitor’s research and keyword analysis.
• Content published on their website.
• On-site SEO.

Related: Why Law Firm SEO Is Essential for Lawyers

5. Look For Their Customized SEO Services:

To ensure the customization of their SEO strategy, you need to clear all your doubts.

Wrapping Up:

By following the above-mentioned ways, you will find the best agency. With the right SEO Company for lawyers, you can easily realize your goals of high SERP rankings. This is a long-term investment, so be careful about choosing an agency.

Read more: 11 Ways to Boost Traffic for Your Law Firm Website