Google Discover: Utilizing The Power Of the Discover Feed For SEO Success

Google Discover transforms how users consume content–and how brands gain visibility. With over 800 million active users, it delivers curated content based on interests, not searches.

Unlike the traditional model, where users search for information, Discover pushes content directly to them, creating massive engagement opportunities. But not all content cuts are successful for traffic. You need to integrate high-quality visuals, compelling storytelling, and strong E-E-A-T signals to achieve visibility.

So, mastering Google Discover isn’t an option–it’s necessary for brands looking to dominate the digital space. Here’s how you can make it work:

What Is Google Discover Feed?

Google Discover Feed (formerly known as Google Feed) is a content discovery platform. It’s powered by artificial intelligence and machine learning. In contrast with traditional search, where users actively type queries, Google Discover proactively curates and delivers personalized content based on user behavior, preferences, and browsing history. It’s accessible through the Chrome app, Chrome’s mobile homepage and some Android home screens.

How Google Discover Works

Google Discovery uses a combination of signals, including search history, location, app activity and interactions with Google services. It determines which type of content is most relevant to a user. The system continuously learns from user engagement–what they click on, how long they stay on a page and whether they engage with similar topics in the future.

Key Features Of Google Discover

1. Personalized Content Recommendations

As we highlighted earlier Google Discover doesn’t rely on user queries. You’ll be happy to know that it also takes care of behavioral patterns, interests and online interactions to present a curated list of articles, videos and other content.

2. Evergreen & Trending Content

Do you know that Discover covers both trending and evergreen content? It is a better choice than Google News. So, articles that remain useful over time, like guides and how-tos, can continue receiving traffic long after publication.

3. Visual & Interactive Feed

Google Discover emphasizes rich visuals like large images and video previews. It enhances user engagement. Interestingly, Google recommends high-quality images of at least 1200 pixels wide to increase the likelihood of appearing the fee.

The Switch From Google Feed To Google Discover

Google Feed was an early attempt by Google to create a personalized content experience. It’s based on the user’s search history, online activity and interests. It worked as a news aggregator by showing a chronological list of news articles and updates related to topics the user follows.

You may be happy to know that its previous functions:

1. You get a scrollable list of news articles based on recent searches.
2. Moreover, you can also follow topics of interest, such as technology, sports, or politics.
3. The content was mostly news-oriented, and you can refresh it frequently to get the latest information.

Why Did Google Replace Feed With Discover?

Google recognized that users were looking for more than just news updates. So, what users are looking for:

They want to see:

Content aligned with long-term interests like hobbies and daily routines.

Fortunately, Google Discover fills this gap by using AI and ML to deliver a broad range of content.

Interestingly, the transition from Feed to Discover was driven by:

1. Google feed primarily displays news articles, whereas Discover presents trending and evergreen content like travel guides, fitness tips, and DIY tutorials.
2. Google Discover analyzes user behavior more deeply. It considers past searches, locations, and interactions with Google services.
3. Discover also developed large images, video previews and card-based content to make your feed more engaging.

Also Read: AI Overviews Explained: The Ultimate Guide to Google’s Search Generative Experience (SGE)

Tips For Google Discover SEO

Google Discover operates differently from traditional search. It doesn’t rely on keyword-based queries. Instead, it surfaces content based on user behavior, interests and engagement history.

So, if you want to optimize your Google Discover, focus on content quality, user engagement and E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness). 

Here are proven strategies to enhance your visibility in Google Discover:

• Prioritize High-Quality & Engaging Content

Google Discover rewards valuable, well-researched and engaging content. Ensure your articles are:

1. Informative and well-structured with clear subheadings (H1, H2 and H3S)
2. Long-form and in-depth articles covering topics comprehensively.
3. Don’t use misleading headlines, and be clear about the intent.
4. Readable and user-friendly articles with short paragraphs and bullet points.

• Optimize For E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness)

Google Discover prioritizes credible and authoritative sources. Strengthen your E-E-A-T by:

1. Demonstrating expertise with well-researched content
2. Citing reliable sources and linking to authoritative websites.
3. Adding author bios with credentials and industry expertise.
4. Ensuring your website has an About, Content and Privacy Policy page.

• Use High-Quality, Large Images and Visuals

Google Discover favors content with visually appealing images. Follow these best practices:

1. Use high-resolution images (at least 1200px wide).
2. Set max-image-preview: large in your metadata to enhance visibility.
3. Include custom, relevant images instead of generic stock photos.
4. Use engaging video content when applicable, as Discover highlights video previews.

• Write Click-Worthy Titles (Without Clickbait)

Your headline plays a crucial role in attracting users. For Google Discover:

1. Keep it compelling and concise (50-60 characters).
2. Use powerful words to generate curiosity, but avoid clickbait.
3. Provide clear value (e.g., “10 Proven Strategies for Better Productivity”).
4. Avoid misleading headlines, as Google penalizes deceptive content.

Tip: Google Discover doesn’t rely on keywords like search, but user engagement matters—test different headlines to see what resonates best.

• Optimize for Mobile-First Indexing

Google Discover is primarily a mobile-first experience, so ensure your site is:

1. Fully responsive on all devices.
2. Fast-loading, with a page speed of under 3 seconds.
3. Free from intrusive ads or pop-ups that disrupt user experience.

Tip: Use Google’s PageSpeed Insights to check and improve mobile performance.

Conclusion

Google Discover is more than just a content feed. It’s a powerful tool that allows brands to connect with audiences more intuitively and engagingly. By focusing on high-quality content, visual optimization, mobile-friendliness and E-E-A-T principles, your business can improve its chances of appearing in Discover feeds.

Want to maximize your visibility on Google Discover? Let ResultFirst help you craft a winning content strategy.

Statistical Resources: https://blog.google/products/search/introducing-google-discover/