Meallogix Case Study: Digital Marketing Success Strategies | ResultFirst

Partnering with ResultFirst was a game-changer for Meallogix. We had a nominal digital presence and faced heavy competition in our industry. Poor page load speed and lack of engaging content were impacting our ability to attract and retain users. ResultFirst’s comprehensive strategy transformed our digital footprint. They optimized our landing pages, developed relevant industry content, and created informative blogs that resonated with our users. They improved our website load speed and effectively optimized our call-to-actions, all while cleansing our site of low-quality spam backlinks. The results were phenomenal. We experienced a 200% increase in top-ranked keywords, a 50% growth in keywords ranked 10 to 20, a 150% surge in website traffic, and users are now spending 120% more time on our site. We couldn’t be happier with the transformative impact ResultFirst has had on our online presence.

MEALLOGIX

About MEALLOGIX

Meallogix was created to reinvent the meal prep business. It simplifies the functioning with its revolutionary all-in-one software platform. It is loaded with features from the front-end E-commerce shopping cart to the back-end Kitchen OS™. Utilizing the best tools, Meallogix promotes growth by automating the meal prep market. 

Some Competitive Keywords in the Program

Key words
Rankings
Before SEO After SEO
Software for the meal prep industry 8 1
ERP for Meal Prep 5 1
Automation software for the meal prep sector 5 1
Meal prep business software 3 1
Meal prep delivery software 3 1

The Challenge

  • The found that the client's top keywords were highly competitive, and gaining first-page rankings and maintaining them was challenging.
  • Our team also observed that the digital outreach of Meallogix was limited. We had to start from scratch, and experts built a loyal user base and instilled trust in them.
  • Since Meallogix was new to the digital space, breaking into the competition was challenging. We decided to build strategic optimization techniques around its unique products
  • Followed by a website test run, we discovered the Meallogix page loading speed was quite low, which posed a significant risk to user retention, leading to a loss in potential prospects
  • We found an insufficiency of industry-centric content that could relate to the users and drive engagement.

Business Strategies

  • Search Engine Optimization: We reduced negative SEO impact by removing spam backlinks, optimizing target keywords, and creating industry-related content for first-page rankings.
  • UI/UX & URL Structure: Our specialists improved page load speed, optimized pages with proper call-to-action, run A/B testing to improve website visibility and increase user engagement and retention.
  • Customer-Centric Content: Our content writers created informative content, addressing specific pain points, incorporating keywords, and spreading the word about the brand.
  • Overall Online Performance: At ResultFirst, we prioritized building an inclusive plan by tapping into every performance aspect, like website traffic, conversion rates, bounce rate, CTR, Revenue and ROI.

Result

  • 150% increase in the website traffic
  • 50% keywords ranking on Google’s 1st page
  • 200% improvement in keyword ranking on major platforms

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