11 Ecommerce Content Marketing Examples to Increase Your Sales

Content marketing is a formidable pillar of your eCommerce business. It shapes consumer perceptions and drives sales to unprecedented heights.

It ranges from engaging product descriptions to captivating blog posts and immersive visual storytelling.

Related: SEO Product Descriptions Guidelines for Ecommerce Websites

If you want to connect with your buyer, you need a better content marketing strategy. No need to worry! You’re at the right place.

Explore these 11 content marketing techniques to grow both your site’s traffic and sales:

What is Ecommerce Content Marketing?

eCommerce content marketing is a powerful way for businesses to grow their online business. It gives them a competitive edge over their competitors.

Roketto states, “E-commerce content marketing is widely adopted, and 73% of B2B and 70% of B2C marketers are integrating it into their advertising strategies.”

The content marketing process involves certain steps, such as:

• Defining marketing personas
• Researching topic personas in which customers are interested in
• Publishing content with high velocity.
• Building up a sustainable funnel of customers.

11 Ecommerce Marketing Examples For Your Online Business

1. Compelling and Shareable Content:

Creating compelling and shareable content for your online business requires creativity, authenticity, and strategic thinking.

Integration of creativity into content can drive both appeal and engagement. You can add a little bit twist through different forms of shareable content:

• Infographics:

 It’s a versatile medium and can be employed for various purposes like timelines, flowcharts, comparisons, maps, statistics, etc.

• How-to-Guides: 

People appreciate learning in a better way and want to share their knowledge with others. That’s why how-to guides are incredibly shareable on social media platforms.

• Lists/Listicles:

It’s a great example of shareable content that generates social traction.

• Videos:

It engages people in an entertaining format. Videos generate a lot of shares on social media platforms.

• Memes:

Memes are shareable cultural “inside jokes, ” usually funny and relatable. They’re extremely popular with our young generation.

Besides this, you can also stick to some other sharable content forms like Current Events/Limited Time Promotions, Heartwarming Stories, Interactive Content, Controversial Opinions, etc.

2. Data- and Research-Based Content:

To create research-based content, leverage factual information, statistics, and research findings. It allows you to build trust with your audience and deliver valuable insights that resonate with their target demographics.

Look:

• Gather Relevant Data:

Collect data from reputable sources such as industry reports, market studies, academic journals, and government publications.

Look for data points, statistics, and research findings aligning with your audience’s interests and business objectives.

• Identify Your Audience’s Needs:

Conduct thorough research to understand your target audience’s preferences, pain points, and interests.

Use demographic data, surveys, and market research to gain insights into their behavior and content consumption habits.

• Content Ideation and Planning:

Use the gathered data to brainstorm content ideas that address your audience’s needs and provide valuable insights.

Consider creating content formats such as reports, case studies, whitepapers, infographics, and data-driven articles that leverage the research findings.

• Create Data-Driven Content:

Develop content incorporating factual data, statistics, and research findings to support your key points and arguments.

Use data visualization techniques such as charts, graphs, and infographics to present complex information in an engaging and digestible format.

3. User-Generated Content:

According to Lineraity, “Brands that use UGC (user-generated content) experience a 28% higher engagement rate than those that don’t.”

Whether it’s a snapshot of your lunch or a Snapchat of your latest shopping haul, UGC is changing the advertising industry.

eCommerce businesses can leverage UGC in various ways, including

• Post-user-generated content on an Instagram account.

Integrate UGC on individual product pages of your eCommerce website.

For example, if you sell pillows, you can show the UGC of black-colored pillows on the product listing page of black pillows.

• Post UGC on the homepage of your eCommerce website.

4. Unique and Memorable Concept:

Developing a unique and memorable concept in eCommerce content marketing involves creativity, understanding your target audience, and crafting engaging narratives that resonate with them.

Here’s a step-by-step guide, along with an example:

Developing a unique and memorable concept in eCommerce content marketing involves:

• Creativity: 

Use storytelling to captivate your audience and connect with your brand emotionally. Whether it’s through testimonials, case studies, or brand narratives, storytelling humanizes your brand, and so on.

• Understanding your target audience: 

Conduct thorough research to understand your target audience’s demographics, interests, pain points, and preferences. This will help you tailor your content to their needs.

• Crafting engaging narratives:

Once you’ve identified a concept, create interesting content that brings it to life. This could include blog posts, videos, social media campaigns, interactive experiences, or user-generated content.

For example :

 “ Create a video series featuring interviews with eco-conscious homeowners who have adopted sustainable practices in their homes. These videos showcase how they incorporate eco-friendly products into their daily lives and their positive impact on the environment.”

5. Trends and Pop Culture:

To reap the maximum benefit of ongoing trends in the market, integrate pop culture content into your calendar. Follow the below-mentioned ways to boost your eCommerce sales:

• Be aware of the trend:

Track pop culture topics relevant to your industry and target audience. Stay informed by industry news, social media trends, and entertainment channels.

For example, “Artificial Intelligence is in trend, so you can write blogs on topics like:

1. Navigating Ethical Frontiers: AI’s Role in Today’s Digital Age
2. Transforming Education: The Future of Learning with AI-Powered Technologies
3. Driving Business Innovation: AI’s Influence Across Industries in the Digital Era
4. AI for a Sustainable Future: Harnessing Technology to Combat Climate Change

• Understand Your Audience: 

Gain a deep understanding of your target audience’s interests, preferences, and cultural influences.

Use demographic data, surveys, and social listening tools to identify topics and trends that resonate with your audience.

• Content Calendar: 

Develop a content calendar incorporating relevant trends and pop culture themes alongside your regular content themes.

Plan to align your content with upcoming events, holidays, or cultural moments pertinent to your audience.

• Create Timely Content:

Capitalize on timely opportunities by creating content that taps into current trends and pop culture moments.

This could include timely blog posts, social media updates, or video content that addresses trending topics while maintaining relevance to your audience and brand.

6. Influencer Collaboration:

Influencer collaboration has emerged as a pivotal strategy in the modern marketing landscape. It involves partnering with individual influencers with a broad online support base.

• Find influencers related to your niche:

Identify influencers in your niche who can align with brand values, your target audience, and your product offerings.

Look for influencers with a significant following and engage on platforms like Instagram, YouTube, TikTok, or blogs.

• Make Relationships:

Engage with potential influencers by following them on social media by liking and commenting on their posts. You can also share their content.

Send them personalized messages or emails introducing your brand.

• Define collaboration goals:

Clearly define your objectives for collaborating with influencers: increasing brand visibility, driving traffic to your website, or boosting sales.

Discuss key performance indicators (KPIs) such as reach, engagement, website traffic, or conversion rates to measure the success of the collaboration.

7. Call-to-Action and Brand Integration:

Writing a compelling title and appealing product description can hook visitors. But you need CTAs (calls to action) to urge them to take action.

 If you’re wondering why your store’s online traffic isn’t reflected in sales, your website may lack an effective CTA.

No need to worry! Just try the below-mentioned CTAs to boost sales:

Related: 7 Powerful Call to Actions to Capture Leads on Your Website

• Unlock hidden deals:

It triggers visitors to click on this CTA to access exclusive deals and discounts not publicly advertised.

• Try before you buy:

A unique CTA gives visitors the sense to “try on” products before purchasing. You can provide the functionality so customers can upload a photo of themselves.

• Join Our Product Testing Panel:

Invite visitors to sign up to become part of your product testing panel. This CTA appeals to customers who are interested in trying out new products.

8. Buying guide:

A buying guide considers a specific product, including its size, accessibility, functionality, price, etc. For eCommerce businesses, these tutorials are crucial to selling high-ticket products like outdoor gear, furniture, or appliances.

As an eCommerce marketer, you need to emphasize some points before making a buyer’s choice:

• Define your audience.
• Offer product-led solutions.
• Format it for smooth reading.
• Focus on SEO points.
• Add CTA

CTA in the buying guide makes a sale according to the buyer’s guide. That’s why brands have strategic calls to action throughout their guides.

9. Product Comparisons & Reviews:

According to Gorgias’ data of over 10,000 eCommerce store “ Adding reviews to your eCommerce website product pages can give you an estimated revenue lift of 1.5%.”

This is because product reviews act as testimonials for customers. You can integrate comparison tools or plugins into your eCommerce platform to enable customers to compare multiple products side by side easily.

Provide filters and sorting options based on price, features, specifications, and customer ratings to facilitate the comparison process.

This is exactly a product comparison in eCommerce. You need to research about features and benefits of different products on the same page.

10. Coupon, Discount & Sale Pages:

eCommerce businesses are growth-hungry, so they always provide irresistible deals that attract customers. Coupons, discounts, and sales pages trigger a sense of savings in the minds of buyers.

By strategically promoting discounts, you can drive website traffic, retain customers, and gather insights through their check-ins.

See how:

• Attracting Customers: 

These pages effectively attract customers to your eCommerce website. Many shoppers actively seek out discounts and deals when making purchasing decisions.

• Driving Traffic: 

Coupons, discount, and sale pages can drive traffic to your website through various channels, including search engines, social media, email marketing, and affiliate partnerships.

Promoting these pages effectively can increase visibility and attract potential customers looking for deals.

• Increasing Conversions: 

Offering discounts and deals through dedicated pages can help increase conversions by incentivizing visitors to purchase.

The urgency created by limited-time offers or exclusive deals can encourage hesitant shoppers to take action and complete their purchases.

11. Free, Downloadable Resources & Tools

Offering free, downloadable resources and tools is an excellent strategy for your eCommerce business. It attracts and engages customers while providing additional value.

Unfortunately, most eCommerce marketers fail to implement it. No need to worry! You’re just a few steps away from implementation:

• Understand your target audience and their pain points related to your industry or products.
• Conduct surveys, analyze customer feedback, and study market trends to identify common challenges or areas where your audience seeks assistance.
• Develop free, downloadable resources and tools that directly address the identified needs of your target audience. Examples: eBooks, whitepapers, checklists, templates, guides, calculators, or software tools
• Design your resources and tools to capture lead information, such as email addresses, in exchange for downloads.
• Implement prominent calls-to-action (CTAs) and lead capture forms on landing pages promoting your downloadable content.

Conclusion:

Mastering content is like unlocking a treasure trove of opportunities for businesses seeking to thrive digitally. You can harness your brand’s potential by prioritizing a business-focused content marketing approach.

FAQs

How can I setup content marketing for my eCommerce store?

To set up a content marketing strategy for your eCommerce store, follow these steps:

• Determine what you want to achieve with your content marketing efforts, like increasing brand awareness, driving website traffic, generating leads, and boosting sales.
• Keep track of your target audience’s demographics, interests, pain points, and preferences.
• Identify relevant keywords related to your products and industry to optimize content for SERPs.
• Develop a content strategy outlining the types of content you’ll create (e.g., blog posts, videos, infographics), content themes, publishing frequency, and distribution channels.

What content is required for an eCommerce website?

Ecommerce websites require audience-centric and SEO-optimized content, along with essential elements. Partnering with a reliable ecommerce SEO agency can streamline this process for maximum effectiveness.

• Compelling writing that captivates and holds attention. In-depth understanding of your audience’s preferences and needs. Clearly defined and relevant topics.
• Effective utilization of SEO to attract potential customers.
• Strategic integration of product references, when applicable.
• Well-crafted CTAs prompt action from your audience, leveraging trust established through content consumption.

What are the types of content marketing?

Different types of content marketing include blog posts, videos, infographics, ebooks and guides, podcasts, social media posts, case studies, success stories, webinars, live events, email newsletters, etc.