11 Best Keyword Research Tools to Dominate the SERPs in 2024

Digital marketing is changing too fast! But the core functions haven’t changed. Yeah! I’m talking about effective keyword research, which is important to achieving good SERP rankings.

Contrary to the change, the importance of employing robots and keyword research tools can’t be undermined. This software provides valuable insights into search trends and empowers marketers to optimize their content strategies. There are various tools SEO pros can use, like Semrush, Ahrefs, Moz Keyword Explorer, and so on.

To get in-depth information about these tools, scroll down the article until last:

1. Semrush

SEMrush is an all-in-one tool suite for boosting online visibility and discovering marketing insights. It provides a centralized SEO dashboard where SEO pros track valuable insights for content marketing and website optimization.

After entering the SEMrush dashboard, you can set up a new project and get traffic insights for your website (or any URL). You can also conduct keyword research and set up the keywords in advance.

Source: SEMrush 

In addition to this, SEO pros can see how to stack up against competitors and make better decisions. Conversely, you must be well-adapted to SEO technicalities before using SEMrush. It’s not suitable for beginners or SEO service companies.

Features of SEMrush:

• Improving the overall performance of your website
• Tracking popular keywords on Google
• Creating content that has a great chance of drawing visitors
• Finding new opportunities for link-building
• Adjusting the technical elements of your website

2. Ahrefs

Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking, and site audits. The purpose of these tools is to link profile analyses. With the help of this tool, you can track all the vital information about backlinks and measure website parameters or link quality simultaneously.

Source: Backlinko

This tool is specially designed to help website owners to track their site’s performance in SERPs. Ahrefs also provides insights about competitors’ backlink profiles and keyword rankings. It allows you to identify the areas where you can improve your online store.

Features:

• Offers a comprehensive set of SEO tools.
• Provides exceptional accuracy with updated information.
• User-friendly interface with super-detailed reports.

3. UberSuggest

Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. It expands your content marketing strategy. Whether you’re writing blog posts or trying to emulate your competitor’s success, UberSuggest has the tools to help you on your way.

Source: Ubersuggest

Features:

• It provides you popular and effective keyword ideas that maximize your audience reach.
• Encourages you to build the correct number of backlinks.
• Makes your content relevant and user-centric

4. Topic Ranker

It makes it easy to rank keyword suggestions without hours of manual SERP analysis. TopicRanker provides you with relevant keywords and automated analysis of under-optimized SERPs. You can use this tool to publish your content quickly without sacrificing the editorial quality.

Key Features:

• Unlocking the pain points of  SERPs.
• AI-generated Title Suggestions.
• Empowering your writers

Source: TopicRanker

5. Google Trends

Google Trends is a free tool that allows users to explore the popularity of search queries over time and across different regions and languages. It provides insights into the relative interest and search volume for specific topics, keywords, or phrases on Google’s search engine.

Source: SEMrush 

Google Trends presents this data as a graph showing the search interest over a specified period, ranging from the past hour to the past five years.

• Track the popularity of search queries over time.
• Discover where a search term is most popular geographically.
• Explore related keywords and topics associated with your search term.
• Access real-time information on trending topics and searches.
• Compare the search interest of multiple terms or topics simultaneously.
• Gain industry-specific insights and trending topics across various categories.

6. Google Keyword Planner

The Google Keyword Planner stands as a complimentary tool for keyword research. Through its features, users can unearth fresh keywords, gauge their approximate search volumes, and understand the associated costs for targeting them.

Although primarily designed as a PPC (pay-per-click) advertising resource, the Google Keyword Planner also extends its utility to assist in identifying keywords relevant to SEO (search engine optimization) endeavors.

Users can filter keyword suggestions based on criteria such as search volume, competition level, and keyword relevance. This feature allows users to refine their keyword research and focus on high-potential keywords that align with their goals.

• Free keyword research tool provided by Google.
• Discover new keywords and assess their estimated search volumes.
• Determine the cost to target specific keywords.
• Suitable for both PPC advertising and SEO keyword research.
• Offers historical data insights for informed decision-making.
• Facilitates keyword grouping and organization for effective management.

7. Moz Keyword Explorer

Moz Keyword Explorer is a time-saving keyword research tool. It helps you find profitable keywords and organize them into lists. You can start this tool by thinking about what potential customers are searching for.

Source: Moz

Keyword Explorer combines difficulty score, search volume, and estimated CTR. It lets you find the biggest keyword opportunities. The Keyword Explorer considers the page authority (PA) and domain authority (DA) scores, ranking on the first page of SERPs.

Key Features:

• You can analyze keyword difficulty
• You can sort keywords by priority, like difficulty volume and organic click-through rates
• It provides you room to create a domain overview

8. Long Tail Pro

Long Tail Pro is a powerful keyword research tool designed to help businesses and marketers identify long-tail keywords with high search volume and low competition. It provides valuable insights into search volume, keyword competitiveness, and potential profitability, helping users discover niche-specific keywords with less competition.

By entering competitor URLs or specific keywords, users can uncover the keywords their competitors are ranking for, identify gaps in their keyword targeting, and gain a competitive advantage.

Source: Software Advice

Key Features:

• Import and export keyword lists for analysis and integration.
• Assess the authority and backlink profiles of competitor domains.
• An intuitive dashboard and easy navigation ensure a seamless user experience.
• Access and use Long Tail Pro on mobile devices for convenience.
• Generate customizable reports for detailed analysis and insights.
• Receive keyword suggestions based on search volume and competitiveness.
• Access historical keyword data for trend analysis and insights.

9. Keyword Tool Dominator

It unlocks the power of keyword research with the help of Keyword Tool Dominator Extension. Keyword Tool Dominator can track the most relevant keywords, outshine competitors and drive massive online traffic.

Source: Chrome

Key Features:

• Generate keyword suggestions for various search engines.
• Discover relevant keywords for Amazon product listings.
• Find keywords for eBay product listings to optimize visibility.
• Identify keywords to improve search rankings on Etsy.
• Generate keyword ideas for YouTube video optimization.
• Access keyword suggestions for Bing search engine optimization.

10. Keywordtool.io 

Keyword tool is a free online keyword research instrument. It uses the Google autocomplete feature to generate hundreds of long-tail keywords for any topic. Keywordtool.io can generate up to 750 long-tail keywords for any search you make.

Source: Sharetool 

It has incredible up-time functionality, so you can always rely on it. SERPs like Google receive billions of searches per day, and that also includes your target audience.

Key Features:

• A very large number of keyword suggestions
• Competitor analysis capacity of keywords.

11. Mangools KWFinder:

Mangools KWFinder is a tool that helps create content effectively. It offers long-tail keywords with low SEO difficulty, keyword suggestions, difficulty scores, search volume data, SERP analysis, and content ideas.

With the help of Mangools, you can go for keywords with low SEO difficulty and high search volume. You can drive the exact SEO difficulty and search volumes.

Key Features:

• Competitors analysis
• Keyword metrics
• Track keyword difficulty

Bottom Line

With the ongoing digital realm, staying ahead of the competition requires leveraging the best keyword research tools. Mastering keyword research is a cornerstone of success in dominating the SERPs.

Marketers can uncover hidden opportunities by harnessing the power of advanced keyword research tools. You can also optimize content strategies to secure a coveted position in SERP results.

FAQs:

How do I find SEO keywords for free?

You can find SEO keywords for free by utilizing various online tools and resources such as:

• Google Keyword Planner
• Google Trends Answer the Public
• Ubersuggest

In addition, you can leverage autocomplete suggestions from search engines, analyze competitor websites, and explore industry-related forums and communities for keyword ideas.

Is SEO tools free?

Yeah! There are some free SEO tools:

• Google Search Console
• Backlink Checker
• Google Analytics
• Google Keyword Planner
• Bing Webmaster Tool

How do I find keywords?

To find keywords, you can use keyword research tools like Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs. Additionally, you can gather keyword ideas by analyzing competitor websites, exploring industry forums and communities, and conducting brainstorming sessions based on your niche or topic.