IMPROVED 125% CLICKS THROUGH RATE ON WEBSITE THROUGH SEM CAMPAIGNS

ResultFirst and OpSource share a common quality – honesty & transparency. OpSource approached ResultFirst to enhance its digital presence and boost CTRs. We thoroughly checked their website and detected multiple issues, including SEO-unfriendly URL structure, slow page load speed, poor campaign structure, lack of conversion tracking, low-quality score and ad rank, missing site links, and more.

To fix the issues and achieve OpSource’s target, the ResultFirst team stepped in with a comprehensive strategy. We created an SEO-friendly URL structure, improved page load speed, reorganized the campaign structure, placed conversion and remarketing codes, targeted relevant keywords, and created influential ad copies and landing pages.

Through A/B testing, the addition of ad extensions, performance-based location bid optimization, and budget management, we implemented a data-driven approach to optimize campaign performance. The results were remarkable – a 204% improvement in website visibility, a 49% increase in keyword performance, a 2,459% rise in social traffic, a 600% boost in conversions, and a 125% increase in website clicks.