SULLIVAN SOLAR - ResultFirst

ResultFirst’s intervention in our PPC campaigns at Sullivan Solar Power has been transformative. They tackled our issues of disorganized keywords, high CPC, and low search engine visibility with a comprehensive strategy that revamped our campaigns. Innovative keyword theming and compelling ad copy didn’t just boost our quality scores, but also helped us connect with our audience. The results? A 27% drop in our CPL and a quality score leap from 1 to 8. Their strategic insights and effective execution have significantly boosted our digital marketing success.

SULLIVAN SOLAR

About SULLIVAN SOLAR

Sullivan Solar Power installs high-performance residential solar power panels and has been a pioneer in the solar energy industry for more than ten years. Sullivan has deployed more than 5,000 solar panels, helping the city declare energy independence

The Challenge

  • After thoroughly reviewing the client's PPC campaigns, we determined the client’s PPC campaign needed to be more effective. So, despite significant marketing investments, they failed to attain the desired outcomes, leading to a high Cost Per Lead (CPL).
  • Our team realized that the client had not used keywords better. The quality of the content structure could have been better
  • We found the low-quality score assigned by the PPC platform based on ad relevance, landing page experience, and expected click-through rate. Result? The client was experiencing higher cost per click and CPL.
  • RF experts also detected the landing Page was poorly designed. It led to a higher bounce rate and lower conversion rate, elevating the overall CPL.
  • The client was using irrelevant keywords, so the campaign was attracting clicks from users who were not genuinely interested in the product or service.

Strategie

  • To get a high CPC, our PPC experts improved the quality score of the client’s website and made changes to the landing pages.
  • We reviewed the quality score and then recreated the advertisement with relevant keywords. Our experts crafted compelling and relevant ad copy with a clear call to action to increase click-through rates.
  • Our team classified the keywords and restructured them. We targeted high CPC keywords in the content to improve quality.
  • The PPC Team used relevant and targeted keywords and regularly reviewed and refined the client’s keyword list to avoid irrelevant clicks.
  • Improved landing page experience and relevance to boost the quality score, which led to lower CPCs and better ad positions.
  • Our experts suggested the client to allocate an appropriate budget to ensure their ad campaign would reach its intended audience effectively.

Result

  • 27% reduction in CPL
  • 1 to 8 quality Score Improved
  • 20% of CTR improvement

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