CIFBOLTS - ResultFirst

Choosing ResultFirst for our digital strategy has been one of the best decisions we’ve made at Cifbolts. Initially, we struggled with a high bounce rate, unoptimized keywords, and an SEO-unfriendly URL. The lack of industry-related content and insufficient call-to-action prompts were also hampering our online presence. ResultFirst addressed each of these issues meticulously. They boosted our page load speed, enriched our site with industry-related content, eradicated low-quality spam backlinks, and mended the many broken links. We’ve seen dramatic improvements as a result. We witnessed a 70% growth in top 10 rankings and a 30% increase in supportive 10-20 rankings. Most importantly, our organic traffic, which is crucial and challenging to attract, increased by 58%. The professionalism and expertise of ResultFirst have been instrumental in elevating our digital presence.

CIFBOLTS

About CIFBOLTS

Chicago Industrial Fasteners is dedicated to providing high-quality nuts, bolts, and fasteners. Being one of the best fastener manufacturers in Chicago, the company strives to deliver quality products for business purposes. 

Some Competitive Keywords in the Program

Key words
Rankings
Before SEO After SEO
Fastener Chicago 5 1
Industrial fasteners 6 1
Commercial fastener 7 1
Standard fasteners 11 2
Industrial fasteners manufacturers 12 3

The Challenge:

  • We audited the client’s website and observed slow loading times and non-SEO-friendly URLs.
  • The team noticed that the high bounce rate made the site outdated, untrustworthy, and irrelevant for visitors.
  • Our copywriter discovered the content needed more value, accuracy, relevance and overall substance.
  • The RF marketing team also found that the keywords needed to be optimized, and the site lacked proper call-to-action.

Business Strategies:

Improved Page Load Speed: ResultFirst experts compressed images, used caching, and minimized code on Cifbolts website to improve page load speed, ensuring a great user experience and enhanced satisfaction.

Optimized Content: Our content writers optimized the page content, and incorporated keywords in headers (H1, H2, H3, etc.), subheadings, meta titles and meta descriptions for each page.

Removed Low-Quality Spam Backlinks: At ResultFirst, our dedicated SEO experts diligently removed low-quality spam backlinks from the website. This resulted in a remarkable boost in the website’s credibility and authority.

Fixed Broken Links: We identified and removed many broken URLs, which led to a remarkable surge in the website’s credibility, highlead generation and increased conversions.

Result

  • 58% increase in organic traffic.
  • 70% growth in the top 10 rankings.
  • 30% rise in supportive 10-20 rankings.

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