Phone Number Expert Case Study: Strategic Success

In a world where SEO companies are a dime a dozen, ResultFirst truly stands out. We at Phone Number Expert had the daunting task of optimizing around 90 highly competitive keywords, with most of them out of the top 30 positions. The team at ResultFirst rose to the challenge with a clear and effective Off-Page SEO strategy, focusing on quality link creation. Their efforts have resulted in over 50 of our keywords ranking on the first page of Google and improving and retaining the rank for around 80% of our targeted keywords. The increase in website traffic and CTR we’ve experienced is a testament to their expertise and dedication. Their commitment to results, professionalism, and deep understanding of SEO make them a valuable partner for us.

PHONE NUMBER EXPERT

About PHONE NUMBER EXPERT

PhoneNumber Expert is a division of PPLS, Inc. and one of the nation’s leading vanity telephone number marketing services providers. It is a trusted industry leader renowned for empowering businesses nationwide with remarkable results.  The company has helped many businesses improve their response rates and increase marketing and advertising effectiveness through their easy-to-remember phone numbers.  

PhoneNumber Expert has access to a database of millions of vanity phone numbers across the United States and Canada.  Companies ranging in size from sole proprietors to Fortune 1000 have trusted the Phone Number Expert.

Some Competitive
Keywords in the Program

Key words
Rankings
Before SEO After SEO
Vanity Local Numbers 4 1
Buy Local Number 6 2
Buy Phone Number 2 1
Local Vanity Numbers 2 1
Vanity Numbers 4 1

The Challenge

  • There were approximately 90 keywords included in the campaign, and our task was to rank each one.
  • These keywords were highly competitive, mostly out of the top 30 positions.
  • We faced strong competition, requiring creating exceptional and high-quality content, gaining backlinks from highly authoritative websites.

Business Strategies

  • Our SEO experts emphasized quality link creation to build website authority and drive targeted organic traffic.
  • Writers optimized content by incorporating relevant keywords in the title, meta description, headings, and within the content naturally.
  • SEO team created user-friendly URLs that are descriptive and include target keywords.
  • We also optimized the client’s website’s loading speed, organized content logically (using clear calls-to-action), and made navigation intuitive.
  • The RF SEO team focused on natural link-building techniques, such as influencer outreach, guest posting, and content promotion.

Result

  • 90 keywords get optimized.
  • 50 keywords ranked on Google’s first page
  • 80% of targeted keywords improved.

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