RupeeRedee - ResultFirst

ResultFirst’s exceptional work has been transformative for Rupeeredee, despite the challenges we faced due to generic keywords and competition from large personal finance firms. Their comprehensive SEO strategy included exhaustive keyword research, expert content guidance, and meticulous onsite SEO auditing. Improvements in site performance, navigation, blog optimization, link creation, and content marketing, alongside content adjustments for better keyword density, have significantly boosted our search engine rankings. The results? Over 65% of our keywords now rank in the top 10 positions, and site traffic has increased by an impressive 110%. We owe our standout position in a competitive market to ResultFirst’s unparalleled service.

RupeeRedee

About RupeeRedee

RupeeRedee is a digital platform that facilitates short-term personal loans coupled with PhyGital, POS, LaaS, and Brokerage services. It helps customers deal with unanticipated financial expenditures by providing instant cash through an online, secure, and hassle-free process. 

Some Competitive Keywords in the Program

Key words
Rankings
Before SEO After SEO
Instant loan 7 1
Instant cash loan 7 1
Small loan 7 1
Instant loan online 8 2
Quick loans 5 2
Quick loans online 4 2
Quick personal loans 4 3

The Challenge

  • A Thorough Website Auditing: ResultFirst team reported that a website audit was necessary because several major personal finance companies were already ranked highly.
  • page Website: We realized that the client’s website was only one page, which means it had limited content, and lack of specificity, thereby ranking for multiple keywords was more challenging.
  • Generic Keywords: The team also found RupeeRedee had used very generic keywords with low-quality content. So, we faced fierce competition.
  • Tracking user behavior & conversions was Tough: Understanding user interactions and conversion funnels are vital for improving SEO, but it took a lot of work for a one-page website like RupeeRedee.
  • Slow-loading Pages: Due to the extensive content on the page, we found the client was facing a slow-loading pages issue that was negatively impacting SEO

Business Strategies

  • Keyword Research: We conducted deep keyword research and categorization to determine the website’s content needs.
  • Made Navigational Changes: We analyzed users’ behavior, found high bounce rates & low engagement on certain pages, and added a responsive design for easy navigation.
  • Improved Website Performance: Our experts made changes to the navigation, optimized the blog, built strong backlinks, did content marketing, and handled social media platforms.
  • Refined Keyword Density: The RF team improved keyword density by customizing content which led to better ranking and increased site traffic.

Result

  • 65% of keywords ranked in the top 10 positions.
  • 110% increase in organic traffic
  • 85% reduction in bounce rate

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