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Home >> Case Studies >> Baxterboo

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SEO RESULTS

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Improvement in organic traffic in 6 months, from 556,000 visitors to 1020,000 visitors.

0%

Increase in total conversions from organic traffic to the email list in 6 months.

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Content resources researched, planned, produced, edited, and published in 6 months.

CHALLENGES

BaxterBoo's website faced navigational challenges and URL inconsistencies, making it difficult for both users and search engines. The site's navigation was complex and not intuitive, complicating the indexing process for search engines and the browsing experience for users.

BaxterBoo's brand pages suffered from lack of optimization, missing both critical structured data markup and optimized meta descriptions, which diminished their visibility in search results.

BaxterBoo's digital presence was hampered by a lack of authoritative backlinks and unengaging content, which failed to attract the necessary endorsements from high-domain-authority sites.

BaxterBoo's SEO efforts were hindered by inadequate keyword research, particularly in identifying long-tail, high-intent keywords, and poor integration of these keywords into on-page elements like meta tags and product descriptions.

BaxterBoo's website performance issues stemmed from slow page loading times due to oversized images and unoptimized CSS/JavaScript, alongside layout instability from Cumulative Layout Shift (CLS) caused by images without set dimensions and dynamic content.

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SOLUTION STRATEGY

Enhanced the site's user experience and search engine optimization through clear, hierarchical navigation and breadcrumb integration. This effort streamlined content into logical categories for ease of navigation, while URL standardization with keywords aimed to improve site discoverability and minimize navigational errors, ensuring a seamless user journey.

Enhanced brand pages by adding structured data markup for products, improving meta descriptions with targeted keywords, and ensuring content quality to boost SERP visibility.

Focused on creating high-quality, shareable content and engaging in targeted outreach campaigns to secure backlinks from authoritative websites within the pet industry and related niches.

Conducted an extensive keyword analysis to uncover long-tail, high-intent keywords. This involved using advanced SEO tools to identify opportunities based on search volume, competition, and relevance.

Implemented technical optimizations such as image compression, lazy loading, and the minification of CSS and JavaScript files to reduce load times and improve performance scores.

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