BaxterBoo's website faced navigational challenges and URL inconsistencies, making it difficult for both users and search engines. The site's navigation was complex and not intuitive, complicating the indexing process for search engines and the browsing experience for users.

BaxterBoo's brand pages suffered from lack of optimization, missing both critical structured data markup and optimized meta descriptions, which diminished their visibility in search results.

BaxterBoo's digital presence was hampered by a lack of authoritative backlinks and unengaging content, which failed to attract the necessary endorsements from high-domain-authority sites.

BaxterBoo's SEO efforts were hindered by inadequate keyword research, particularly in identifying long-tail, high-intent keywords, and poor integration of these keywords into on-page elements like meta tags and product descriptions.

BaxterBoo's website performance issues stemmed from slow page loading times due to oversized images and unoptimized CSS/JavaScript, alongside layout instability from Cumulative Layout Shift (CLS) caused by images without set dimensions and dynamic content.