BIGROCK Case Study: Boosting SEO Performance and Results

ResultFirst’s exceptional SEO strategy has made a significant impact at BigRock.in. Despite being a leading web hosting and domain registration provider, our visibility on major search engines was limited. ResultFirst recognized the untapped potential of the blogging industry and tailored a strategy that resulted in increased search engine recognition and competitive edge. The results have been impressive with a 146% increase in organic traffic and 75% of our keywords ranking on Google’s first page. Their expertise has undeniably elevated our digital marketing performance.

BIGROCK

About BIGROCK

BigRock is a domain registration and web hosting company based in India. It is one of the leading domain registrars and hosting service providers, offering various online services to individuals, businesses, and organizations worldwide.  Some services include web hosting, email hosting, VPS hosting, and domain name registration. The company also offers value-added services like WHOIS, DNS Management, and premium domain sales. 

The Challenge

  • BigRock.in, irrespective of being the top web hosting and domain registration provider, was not ranking on top positions of major search engines including Google, Yahoo, and Bing
  • The keywords the client targeted were not just competitive but also had high search volumes, making it a steep task to make their website climb the search ladder.
  • The competitors of BigRock were already rankings for all important keywords of the industry.
  • BigRock.in was upset with low rankings instead of massive popularity.
  • BigRock’s most important keywords had high search volumes and even higher competition.

Business Impact

  • Our SEO experts audited BigRock’s website and checked Robots.txt, XML sitemap, broken or incorrect redirects, crawling & indexing, website speed, title tags, etc.
  • The team of content writers optimized content by using relevant keywords in the title, meta description, headings, and within the content naturally.
  • Our experts created proper H1, H2, H3, etc., tags to structure content and reviewed keyword usagethroughout the content by avoiding keyword stuffing.
  • To achieve the rankings, SEO specialists revised every incoming URL, made technical server updates, and made on-page changes to the website.

Result

  • 146% increase in organic traffic
  • 75% of keywords are ranked on Google's 1st Page
  • 45% rise in conversions.

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