45% INCREASE IN ORGANIC TRAFFIC

The Challenge:

• Migrating Eight Multilingual Stores: Following discussions with the client, we decided to move their Eight Multilingual Stores to Magento 2.0. The challenge was to execute a seamless migration process without incurring any loss in organic traffic or revenue.
• Unorganized Tracking System: Our team discovered an unorganized tracking system in the client’s website, which was quite concerning. Some stores were managed using GTM, others relied on Adobe Analytics, and a few were handled through GA.
• Maintaining Customer Loyalty: Elsevier holds a significant position in the industry with thousands of users. The challenge was to maintain its wide user base and maintain customer loyalty while moving to Magento 2.0.
• Upgrading With No Revenue Loss: We found that the client’s stores were ranking and the migration was highly likely to impact revenue. So, our priority was to maintain the client's rankings, traffic, and revenue throughout the migration process