GMAT Club’s Journey to
1M Organic Traffic
The GMAT Club is an online community and resource hub specifically designed for individuals preparing for the Graduate Management Admission Test (GMAT).
The GMAT Club is an online community and resource hub specifically designed for individuals preparing for the Graduate Management Admission Test (GMAT).
Improvement in organic traffic in 6 months
Increase in referral traffic
Content resources researched, planned, produced, edited, and published in 6 months.
Multiple pages
competing for rankings
Structured Data
Inconsistencies
Spammy
Backlinks
Challenges With CVW
The website encountered the issue of multiple pages competing for rankings on identical keywords, creating confusion and diluting the visibility of individual pages in search results.
Structured data implementation was inconsistent across different content types, such as forum posts, articles, and course reviews
The website had issues of high backlink toxicity score, filled with spammy backlinks
The website has been experiencing multiple issues related to Core Web Vitals (CWV) errors, which are affecting key metrics such as loading performance, interactivity, and visual stability.
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