61% Keywords

on Google 1st page

..
45% increase in Organic Traffic...
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Challenges

  • Eight multilingual Stores - Elsevier decided to move its eight multilingual stores at one go. The challenge was to maintain the traffic and revenue flow during the migration.
  • Unorganized tracking system - Although Elsevier was doing digital marketing, however, they were not organized. Some of the stores were managed through GTM, some of them through Adobe Analytics and a few through GA.
  • Maintain customer loyalty - Elsevier is a big name in its industry. They have thousands of users so it was required to maintain the trust of the user while moving to upgrade the technology.
  • Upgrade the technology without revenue loss - The only condition of Elsevier was not to lose ranking, traffic, or revenue when the stores move to Magento 2.0. Because the stores were ranking really good so it was a high probability to impact on revenue while upgrading the technology.

Campaign Idea

  • UI/UX - Because Elsevier is a big brand with a huge amount of traffic, we had recommended not to change the look and feel of the website.
  • URL STRUCTURE - The URL structure plays an important role in SEO. Elsevier stores were already ranking high on Google, so we have decided to maintain the old URL structure. It helped us to minimize SEO loss.
  • PAGE LOAD SPEED - Page load speed is one of the most important ranking factors on Google. Although the stores were ranking high still there was scope to improve them so we decided to focus on page load speed.
  • TRACKING CODE - We ensure that all the tracking code such as Google Tag Manager, Adobe Analytics, AdWords conversion code, Facebook pixel etc. are in place.

RESULTS

  • 61% Keywords Ranked on Google 1st Page
  • 45% increase in organic traffic.
  • Conversion Rate increased by 38%

What Our Customers Say

For the past 15 months that we have been working with ResultFirst, we have noticed improvement in our keyword rankings. We appreciate knowing that your team has our best interest in mind and works very hard on our behalf. Thank you for helping Holt International is more effective in carrying out its vision of finding families for children.

- Sally DoughertyFamily Relations Director
Holt International Children’s Services

We would like to thank ResultFirst for taking our Search engine optimization / SEO program to the next level. They have helped us rank high for important keywords and enjoy a upper hand over our competitors. I am happy to work with ResultFirst and we form a great team!great team!

- Dario NulFounder and CEO
Dexclusive

We like to thank you specially for mrs Sapna Parmar for her great understanding of work and fully service to us. You are great company and we are really happy to meet you in the internet. One more time thanks again and wishing you success in your further work.

- Ihsani Cosguner Managing Director
Maximosturkey.com

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