Measuring SEO ROI for Enterprise Success!
Demonstrating SEO ROI remains one of the toughest challenges in digital strategy. Ruchi Pardal, Managing Director at ResultFirst, explores how enterprise SEO teams can effectively prove ROI to leadership. She explains how to align SEO metrics with business goals, treat URLs as digital sales assets, and present data in a way that earns executive buy-in and positions SEO as a growth driver.
Timestamps
| Time | Topic |
|---|---|
| 00:39 | Introduction to the challenge of proving SEO ROI |
| 01:40 | Why proving SEO ROI is complicated |
| 02:22 | Metrics that matter to leadership |
| 03:16 | Treating product URLs as individual salespeople |
| 04:16 | The importance of zero-click searches |
| 05:02 | Share of voice and impression growth |
| 05:36 | Presenting data to leadership effectively |
| 06:36 | Actionable steps to measure and showcase SEO impact |
“Every product URL is a digital salesperson. If it’s not pulling its weight, leadership needs to know why and how to fix it.” — Ruchi Pardal
What You’ll Learn
Gain practical frameworks for demonstrating SEO ROI to leadership without resorting to vanity metrics. Walk through key indicators like share of voice, zero-click visibility, and impression growth, and learn how to present these insights in a business-first context. You’ll also get insights into a smart metaphor: treat each product URL like a member of your sales team, accountable for performance. You’ll come away with tools to measure what matters, structure performance reports that connect with the C-suite, and position SEO as a revenue-driving function, not just a technical one.
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