5 Successful B2B Marketing Campaigns Marketers Can Learn From

No matter whether you are a business owner or marketer, you would agree that marketing is the game of creative and innovative thinking!

As Ian Schafer stated, “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

So you are exhausted with your marketing strategy, right?

You are clueless because the strategy you prepared after spending several days and hours didn’t work properly. Is that so?

Well, it happens with every hardcore marketer!

Now, you need something that could help you identify what your strategy is missing and how to promote a brand in an impactful manner. Don’t worry; this post reveals 5 successful marketing campaigns that will let you explore the secret recipe to boost your brand digitally.

Let’s get started with some striking information…

Digital Marketing Statistics

Indeed, marketing is not rocket science, but it’s not a low-hanging fruit, too! Marketing any brand digitally is a complex process comprising techniques such as SEO services, content marketing, real-time marketing, social media marketing, email marketing, data-driven marketing, mobile marketing, search engine marketing, affiliate marketing, etc.

As Warren Knight stated in an article published on Infusionsoft:

• Companies worldwide generated 67 percent of the leads through blogs in 2016.
• Emails are 40 times more effective at acquiring new customers.
• Fifty-seven percent of online audiences accepted the fact they get influenced by positive comments about a brand online.
• You may expect a surge of around 10-25 percent in the marketing budgets for social media.
• By 2019, marketers will spend 72 percent of digital ads on mobile advertising.
• Including video in an email boosts the click-through rate by 200-300 percent. (Source: insignia)
• Eighty-one percent of marketers believe that real-time marketing drives massive engagement. (Source: NGDATA)
• Sixty-four percent of marketing executives “strongly agree” that data-driven marketing is crucial to success. (Source: CMO)

Now, check out listed 5 campaigns you can learn from, one by one:

5 Digital Campaigns

1. IBM’s 60 Years in Singapore Campaign

As we know, IBM is a name that needs no introduction and presently operating in over 170 countries. Due to its rich history in the computing world, it has a unique market position. IBM’s marketing team did a fantastic job leveraging its history in its recent 60 Years in Singapore campaign.

They smartly paired stories about what they did and where they were heading. During this campaign, they shared first-person stories of real employees and crucial historical events in Singapore. They consider their microsite to utilize a cool interactive layout and navigation structure to enhance interactivity and user experience.

Takeaway: Leverage your experience just like IBM did. Use photos, facts, and videos to weave an interactive story for your brand. The most crucial thing is to be genuine and feature real stories from real people, whether your worker or client. Reason? Fake stories will never feel genuine.

2. ADP

ADP, a big name in the corporate world, offers payroll and other crucial services to companies that leverage content marketing for their brand promotion. To boost engagement with the target audience and connect with new prospects, ADP developed a content marketing campaign. They used white papers to educate their audience and diagnostic assessment tools to communicate with their audience.

ADP had put all its efforts into this campaign, which in turn generated over $1 million in new sales opportunities while they successfully closed several significant deals within the initial 3 months of launch. So, without a doubt, content marketing is effective, and a full-fledged strategy can do wonders for business.

Takeaway: Next time you prepare a marketing strategy, offer something valuable for free, and don’t forget to keep content marketing at the top of the list.

3. Time Warner Business Class

Time Warner Business Class took a different approach to boosting its marketing. Instead of leveraging the technology it provides, it kept its tone buyer-centric and used social media platforms like YouTube, Facebook, and Twitter to share the success stories of its customers ranging from small to mid-size businesses. In this way, they successfully reached an audience of millions with each video.

All those stories showed how the organization helped their clients and values the association and trust of their customers. Every story had a call to action to download the “Mighty Mid-Market” eBook containing information on how the solutions they offer can help businesses grow, thrive, and improve. Further, this marketing campaign helped Time Warner Business Class deeper connections with its established clients.

Takeaway: Buyer-centric tone always turns the game in your favor; reason? Buyer-centric tone helps you deliver real value. Above all, it makes you credible! It proves you are a client-centric organization, value association, and focus on relationships.

4. Hewlett Packard

With thousands of interns working worldwide, the computer giant HP took a different approach. The company took advantage of its large workforce and ran a Twitter contest to turn interns into brand ambassadors. Every three weeks, HP started a new contest with 3-6 interns who were asked to create engaging tweets about their experiences at the company.

Not only did the contest help the company establish itself as a better place to work for millennials, but it also showcased to clients its innovation and the ability to recruit top talent. This way, HP not only impressed clients but also attracted and inspired many new talents to join HP for work.

Takeaway: HP showed us how to use resources smartly to execute a marketing campaign.

5. NewsCred: High Fashion, Great Content

NewsCred offers software and services to digital content marketers. In one of their High Fashion, Great Content microsite, they decided to tap into storytelling, brand campaigns, and fashion – all three topics resonated deeply with their target audience.

In this digital marketing campaign, NewsCred leveraged the brand power and content. They smartly tied their content to a current event, launching the site with NY Fashion Week. They used an interactive format for their microsite to improve the website’s overall experience to appeal livelier to the visitors.

Also Read: Here’s Why Solar Companies Need A Social Media Marketing Strategy

Takeaway: NewsCred taught how to leverage industry-relevant trending topics or events to make campaigns successful. Use the interactivity to enhance your storytelling and boost engagement.

Conclusion

If executed correctly, a full-fledged digital marketing strategy can do wonders for a business. You can follow the tips described in the above-listed marketing campaigns to fuel yours. However, as explained in the beginning, marketing is all about creative and innovative thinking that has no bounds. So, think differently to be different.