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By Ruchi Pardal
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~ 11 minutes read
~ 11 minutes read
SGE from Google is changing the way information is provided through search engines. Powered by generative AI, it delivers detailed answers to users right in the search results, challenging the usual SEO methods.
Read this blog if you want to understand the following points:
Google SGE (Search Generative Experience), currently known as AI Overviews, is a feature that uses generative AI to enhance the search experience. Unlike traditional search results that list webpage links, SGE delivers a synthesized overview of information at the top of the search results page (SERP).
For instance, a query like “best places to visit in USA” results in a curated list of places with brief descriptions and source links, reducing the need for users to visit external sites.
SGE uses advanced AI technologies, including large language models such as Google’s PaLM 2, to drive SGE. They use NLP, machine learning, and deep learning to handle user questions, work on suitable content, and produce answers that sound like those from a person.
SGE has a conversational feature so that users can ask more questions related to their first query.
By 2025, SGE will be used in over 120 countries and support several languages, but you have to turn it on through Google’s “Labs” feature on Chrome or the Google app.
SGE is bringing changes to SEO that create both problems and new possibilities for content creators and marketers.
Because SGE delivers answers straight to the SERP, people can get answers without clicking on any websites. It is found that AI overviews answer more than 80% of all search queries, while only 47% of the top 10 usual web results are actually used. As a result, the number of clicks for these websites goes down.
With AI overviews occupying significant screen real estate, traditional “blue link” results are pushed down, potentially reducing visibility. Users are increasingly satisfied with these summaries, altering how they interact with search results.
Google’s algorithms focus on content that shows Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). To be chosen for an AI overview, content must be of good quality, trustworthy, and well-organized. This means that EEAT is key in helping a business stay visible.
Because AI summaries don’t always include the top-ranking pages, SGE introduces a new ranking algorithm. To be summarized by AI, content should be clear, detailed, and relevant.
This is what’s taking place:
Google now shows users AI-created summaries from several websites, before the usual 10 blue links are displayed. That space is now lost to us.
Suppose you wrote a blog on “how to make a website perform faster.” Google could combine your tips with others to provide a summary right after you search.
Not everyone might visit your site if you’re the top result in a search.
This happens in places like how-to guides, product recommendations, and travel advice. If you depend on search engine traffic, SGE may cause your website to lose visitors.
SGE tries to learn what users need and show them results that fit their needs. For this reason, SEO strategies should now focus on helping users by providing content that answers their questions, rather than just adding many keywords.
Previously, you could have added the words “best running shoes” many times to try to boost your blog’s search ranking. Now, it asks:
Since SGE’s AI can figure this out, your content must also be smart because your customer will only see your web pages if the AI leads them there.
The change requires creating an authoritative, relevant, and valuable article about running shoes. If you discuss fit, durability, or reviews, SGE’s AI will likely notice and display the information in the summary field.
For SEO professionals to succeed now, they must change their approach to match search results powered by AI. Let’s discuss some concrete measures:
SGE is interested in content that explores a subject in detail. After you answer the main question, you should be ready for further questions.
Make sure to provide information on choosing a niche, setting up the blog, creating content, and making money from your blog.
A higher value means you are more likely to be included in an SGE summary.
Structured data is an easy way to increase your visibility in the SGE. This technique helps AI understand what your page is about.
An example is that product schema markup tells Google’s systems certain essential data about your products, such as:
Information from merchants is stored in the Google Shopping Graph, which is important for helping AI create answers to questions that indicate buying intent such as “outdoor patio set.”
Since Google has confirmed that its AI Overviews rely on insights from the Shopping Graph, adding relevant structured data can improve your odds of being featured.
Beyond product data, consider using schema types like Organization and LocalBusiness to strengthen your brand’s presence in AI-assisted results.
Knowing the four main search intent types is important.
With SEMrush’s Keyword Magic Tool, you can discover long–tail keywords that fit the intentions you are targeting.
For example, you can use “SEO tools” instead of “best SEO tools for small businesses.” After that, you should create content that answers what users are looking for.
Search Generative Experience (SGE) now provides not only text results but also other formats. Google’s AI is able to present images, videos, charts and diagrams together with its answers. This is made possible by its multimodal function which allows it to analyze text and images at the same time.
Adding helpful images or graphics to your content can benefit you here. If you do this, you may appear more prominently in search results handled by AI.
Let’s see how images and videos can help your content on SGE.
Example:
A search for “top 10 oldest trees in the world” could give an AI-generated summary. A great image gallery or custom graphic on your page means that one of those visuals may be featured in the overview, inviting more visitors and making your site stand out.
In other words, just having text is insufficient in today’s search results. Including a variety of media in your content helps it be seen, appreciated, and converted into sales.
AI Overviews tend to mention common sources, and the Google Knowledge Graph is one of the most referenced. Because this database includes billions of organized facts, large language models (LLMs) can help AI-driven search engines respond better.
Unlike Google Business Profiles, you can’t just register to be included in the Knowledge Graph. Instead, Google needs to see your brand as a separate entity. After being recognized by Google, your brand might get a Knowledge Panel.
To achieve this, companies often take different actions.
If you don’t know if your brand is on the Knowledge Graph, look for it in a Google search by typing your name or company. Should a sidebar panel show up, you may be able to claim it and handle your brand’s presence on Google.
Google’s AI Overviews work as a search system that uses advanced LLMs such as Gemini, PaLM2, and MUM to supply answers. For the models to understand your content correctly, it needs to be simple and organized.
This makes it necessary to ensure your content is easy to read, so you rank more highly in SGE results.
It’s possible to use online tools that help you evaluate whether your writing is easy to read. Entering a webpage or section of text will give you a readability score according to the usual educational levels.
Typically, try to write for an 8th-grade audience, but this can be different depending on who you’re addressing. If your content is clear, it becomes more probable that AI will process and summarize it the way it should.
Through its AI capabilities, Google SGE now matches up traditional SEO strategies alongside up-to-date, AI-driven solutions. While it does make it harder for marketers to get clicks, it provides a chance for experts to create excellent, trusted articles that are easily turned into AI summaries.
A successful business in this new environment should pay attention to EEAT, structured data, user intent, technical SEO, and voice search. The use of AI will determine the future of SEO, so getting ready today benefits your business.
The exciting news is that… Being successful often means giving users accurate and well-defined content tailored to their needs.
Search is now experiencing its future, thanks to AI.
Google Search Generative Experience (SGE) is a feature that delivers AI-powered summaries in search results. SEO now prioritizes clear, helpful content over keyword focus to be the best answer for AI.
SGE uses AI and large language models to summarize vast data, provide quick, relevant answers instead of just links, and improve speed and accuracy.
Keywords matter, but are secondary to user intent. Content must be clear, authoritative, and aligned with search intent to rank in AI Overviews.
LLMs analyze content meaning, not just words. Well-written, relevant, and clear content ranks higher by aligning with user queries.
Use clear, structured content (lists, headers), natural language, and fresh, problem-solving information to align with AI preferences.
SGE may lower CTR for informational queries by answering directly, but sites with unique, in-depth content or commercial intent can still attract clicks.
Yes, if it’s high-quality, original, and edited for value. Unedited AI content won’t rank well—focus on reader needs.
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