Tips For E-Commerce Conversion Rate Optimization | ResultFirst

15 Actionable Tips For E-Commerce Conversion Rate Optimization

The e-commerce market is booming as the global sales rate exceeds $5.7 trillion in 2023.

This growth will continue to surge with increased cutthroat competition within customer attention and revenue.

Pay-for-performance SEO provides affordable,goal-oriented SEO to increase your e-commerce website’s traffic and revenue.  Focused on enhancing conversion rate optimization, this innovative SEO  approach works together strategically to maximize the proportion of website visitors who make a purchase.

Let’s discuss 16 actionable tips to improve e-commerce conversion rate optimization.

e-commerce conversion rate optimization

Source:hubspot

What is E-commerce Conversion Rate Optimization?

Conversion rate optimization (CRO) is a data-driven and planned process to maximize the percentage of website visitors performing a desired action or purchase. Still, some other options, like adding items to the cart, joining an email list, or starting a live chat, are also included in CRO.

Live chat in CRO can potentially convert website visitors at a 3-5 times higher rate than traditional web forms.

According to studies conducted by Invespcro, gaining a new client can cost companies five times as much as keeping an existing one. Optimizing your website for conversions can help you better use your current visitors.

What is E-commerce CRO

Source:semrush

15 Best E-Commerce Conversion Rate Optimization Strategies:

Simplify the Checkout Process:

Complicated checkout processes have the potential to be the ultimate conversion killer. It highlights how important a smooth checkout procedure is.

Checkout Process

Source: iconicwp.com

  • Consider providing guest checkout choices so that clients can make purchases without registering.
  • Provide clients with accurate information about shipping charges and projected delivery times up front so they can make decisions without being taken aback when checking out.

Also Read: 5 Reasons Why Conversion Rate Optimization Is Important?

Optimize for Mobile Devices:

According to Statista, mobile commerce sales are expected to account for approximately 54% of all e-commerce sales globally by 2025, with a predicted total of $7.4 trillion.

Mobile users can get frustrated with small buttons and non-clickable components.

  • Provide form fields suited for touchscreens and call-to-action buttons that are obvious and easy to click on your website.
  • Check that the design of your website is responsive and can easily be adjusted to various screen sizes without any issues.

Source

Offer Chat Support:

Live chat assistance can help bridge the gap between website visits and paying clients. It is an effective CRO tactic for e-commerce companies, providing prompt support, promoting client satisfaction, and removing obstacles to conversion.

  • 42% of users choose live chat over other methods of communication because of its convenience and speed.
  • Live chat removes purchase barriers, and clients can be guided towards completing their transactions.
  • It includes improving customer journeys by providing advice, addressing buying concerns, and responding to questions unique to products.

Use Product Images Deliberately:

Images of products have the potential to become effective conversion tools rather than just placeholders. Superior graphics capture viewers’ attention, stimulate curiosity, and boost your online store’s revenue.

  • Showcase items from various perspectives, including up-close shots of minute features like material textures.
  • Consider including 360° shots of the product so that users can virtually handle and inspect it as if it were in their hands.
  • Provide a Zoom facility for users to see the products effectively.

Enhance Website Speed:

A one-second lag in page load time can cause a 7% drop in conversion rates. Enhancing the user experience on your website through speed optimization keeps visitors interested and eventually increases conversions.

  • Use image optimization software to reduce image file size without sacrificing quality.
  • Page load speed can be greatly increased by lowering the quantity of HTTP requests.

Website Speed

Navigation:

A clear, simple, and well-organized navigation system helps customers discover their desired products easily. This system eventually results in a more satisfying shopping experience and higher conversion rates.

88% of online shoppers are less likely to return to a website with poor navigation. 

  • Ensure these main categories have logically arranged subclasses, and keep the number of top-level categories within a reasonable range (ideally 5-8).

Navigation:

Source:hubspot

Give Detailed Product Descriptions:

Strong product descriptions encourage customers to buy confidently, lower return rates, and increase e-commerce conversions.

  • Don’t simply state the product’s characteristics; describe how they benefit the buyer.
  • Write product descriptions based on the profiles of your target customers.

Offer Discount Coupons:

Implement percentage-based discounts so clients can add more products to their cart and meet the minimum purchase level for the discount to be applied. This will help improve your overall sales.

  • A study shows that 68% of internet customers look for discount codes before purchasing.
  • Consider providing exclusive discounts and tiered loyalty programs to strengthen your customer relationships and increase CLV (customer lifetime value).

Use Shopping Cart Abandonment Software:

Shopping cart abandonment software can help you win back hesitant customers and rekindle their desire to purchase. It provides the right tools in your conversion rate optimization (CRO) arsenal.

  • The program recognizes abandoned carts to re-engage users and sets off automatic email sequences or exit-intent pop-ups.
  • It provides reminders that are appealing, tailored offers, or deliberate price reductions, which can encourage potential users to return to the checkout page and finish their purchases.

Shopping Cart Abandonment

Source: getsitecontrol.com

Allow Returns and Exchanges:

A clear, lenient return and exchange policy is invaluable to your conversion rate optimization (CRO) plan. It eventually increases conversions by effectively mitigating buying anxiety.

  • When customers check out your website, ensure they can easily view and access your return and exchange policy.
  • It would be best to be transparent about all the eligible items, return policies, and related expenses.
  • You can provide pre-paid return labels or set up online return gateways to simplify the process.

Accept Different Payment Methods

By providing a wide range of payment choices, you can meet your clients’ various payment needs and remove barriers to their purchase fulfilment. About 35% of customers cancel purchasing your products due to a lack of payment methods or options. 

  • Collaborate with well-known payment processors such as PayPal, Authorize.Net, or Stripe to provide various digital wallet, debit card, and credit card choices.
  • Stay ahead of the curve and serve a tech-savvy customer by staying up-to-date on the newest payment trends, such as mobile payment options and cryptocurrency integration.

Payment Methods

Source: upshot.ai

Make Your Call to Action Persuasive:

A compelling call to action (CTA) is the link between product browsing and successful conversions. Use A/B testing to try out various CTA variations. Examine components such as button color, size, and phrasing.

Time-limited deals or messages of scarcity can encourage quick action. CTAs such as “Limited Quantities Available!” or “Shop Now Before It’s Gone!” should be used.

Create calls to action (CTAs) that highlight the benefits of your product or service. Use a call to action (CTA) such as “Subscribe & Get 10% Off Your Next Purchase!” instead of just saying “Subscribe.”

Show the Shopping Cart:

A visible cart empowers customers, simplifies purchasing, and boosts your online store’s conversion rates and revenue creation.

  • Add a persistent shopping cart icon to every website page. It should ideally be placed in the same spot on every page, such as the website’s upper right corner or the top navigation bar.
  • Ensure that the shopping cart symbol and its features are designed to work seamlessly on PCs, tablets, and smartphones.

Allow Users to Search within Categories:

Users are inclined to add items to their cart and finish purchasing when they easily find what they’re looking for. According to research by Searchspring, adding site search functionality can raise conversion rates by 14%.

  • Place the search bar at the top of every page for each product category. Consider putting it at the top of the page or incorporating it into the category navigation bar for best visibility.
  • Provide auto-complete and search suggestion features to help consumers narrow their searches within a category.

Implement a Guest Checkout Option:

Implementing a guest checkout option serves as a strong CRO tool by simplifying the purchasing process and observably increasing conversion rates. Ensure the guest checkout option is prominently displayed throughout the process and on your login page.

Conclusion

By implementing these 16 practical CRO techniques, your e-commerce website can become an authority on conversions. A proficient pay-per-click SEO plan is crucial for generating qualified traffic with a higher conversion rate.

FAQs: 

  • How do you optimize the e-commerce conversion rate?

To optimize your e-commerce conversion rate, make your website as fast as possible with easy navigation, attention-grabbing call-to-actions, and well-written product descriptions. Use testimonials and excellent pictures to establish credibility and prioritize a simple checkout process.

  • What is a CRO checklist?

The main steps to improve your e-commerce website for conversions are outlined in a CRO checklist. It leads you through enhancements to calls to action, product descriptions, trust signals, website speed, and checkout procedures. You can systematically find and fix conversion barriers using a CRO checklist, turning your website into a revenue-generating machine.

  • What is a good conversion rate for e-commerce?

E-commerce conversion rate industry benchmarks normally lie between 2.5 and 3%. Still, a “good” conversion rate ultimately depends on your business and the competitive environment in which you operate. By executing smart CRO activities and building a data-driven baseline, you can gain a major competitive advantage and push your conversion rate above industry standards.

  • What impacts the conversion rate in e-commerce?

Numerous factors influence conversion rates in e-commerce. These variables greatly influence the probability that website visitors convert to paying consumers. These include website speed, easy-to-navigate layout, appealing product descriptions, trust signals like reviews, excellent images, and a quick checkout procedure.

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