15 E-commerce Email Marketing Tips for Success | ResultFirst

15 E-commerce Email Marketing Tips for Success

Email marketing is one of the most effective ways e-commerce businesses connect with customers. It builds loyalty and drives sales. When done right, an email program can boost revenue and keep your brand in mind.

However, customers’ inboxes are more crowded than ever. It’s crucial to stand out with well-crafted emails. These emails should engage readers and encourage them to take action.

E-commerce email marketing boasts an impressive return on investment: an average of $45 is earned for every $1 spent.

You want customers to feel good about subscribing and look forward to your messages. Another key is personalization.

This article shares 15 powerful email marketing tips to help your e-commerce business succeed.

E-commerce Email Marketing

SOURCE: Maropost

What is E-commerce Email Marketing?

E-commerce email marketing uses email to promote your online store and products. It targets past customers and new potential buyers.

By growing and nurturing an engaged email list, you can communicate regularly. You can share special offers, new items, seasonal promotions, and more.

How Can Email Marketing Benefit Ecommerce?

Email marketing is a highly effective digital marketing strategy for e-commerce brands. You can regularly send relevant, targeted emails by building an engaged subscriber list.

This approach helps drive repeat purchases and promote new products and services. Ultimately, it boosts overall sales.

15 Quick Email Marketing Tips for Ecommerce Businesses

1. Write Clear and Catchy Subject Lines in Your Emails

Crafting compelling subject lines that don’t come across as spammy can be a challenge.

Here are some tips for writing subject lines that get your emails noticed and read:

  • Keep them short—ideally under 50 characters—so they’re visible on mobile. But don’t sacrifice clarity for brevity.
  • Include relevant and targeted keywords that are meaningful to your list. Do keyword research to use the terms people are searching for.
  • Pose a question to intrigue readers and make them want to open the email to find the answer.

Welcome emails tend to perform very well based on key metrics. Research has found that they achieve an open rate of over 91%, significantly higher than the average email campaign.

  • Highlight special offers or limited-time deals with words like “sale,” “deal,” or “today only.” Time-sensitive language works well.
  • Test different subject lines to see which performs best. A/B split test variants to maximize your open rate.

Ensure the subject line aligns with the content and promises of your email so subscribers aren’t disappointed.

Write Clear and Catchy Subject Lines in Your Emails

SOURCE: Deskera

2. Talk About Different Things in Your E-commerce Emails to Keep Them Interesting

Rather than focusing each message solely on new products or sales, branch out and write about other aspects of your business.

Share behind-the-scenes stories about your company’s operations, interesting facts about the industries you serve, or helpful tips and tutorials related to products. Interview team members to give subscribers a glimpse into your culture.

3. Send Email Receipts and Shipping Updates to Keep Customers Informed

Send a receipt immediately after a customer completes their purchase. This confirms that the transaction was successful and provides order details like the items ordered, total cost, expected delivery date, and tracking number, if available.

Then, send periodic shipping updates, such as when the item leaves the warehouse or arrives in a new city during transit. Customers will appreciate the transparency this provides.

4. Make Your E-commerce Emails Feel Personal to Connect With Your Customers

When people feel understood as individuals, they’re much more likely to not only open your emails but take the actions you want them to.

Win-back emails targeting inactive subscribers can be highly effective. They boast impressive open rates of around 29% and conversion rates exceeding 10%.

Try personalizing your emails by including your customers’ first names. Share a quick personal anecdote or story related to your business that helps customers see you as real people.

5. Don’t Overdo It—Send Emails at a Reasonable Frequency

Consistent email communication with subscribers is important for building relationships and driving sales. However, you don’t want to overwhelm them with too many messages.

Finding the right balance in email frequency is crucial.

This keeps your subscribers engaged without annoying them. Many experts recommend sending no more than one marketing email per day.

Two to four emails per week is the optimal range for most businesses.

Send Emails at a Reasonable Frequency

SOURCE: Mailmunch

6. Track What Works and Doesn’t Work in Your E-commerce Email Strategy

To continuously improve your ecommerce email marketing efforts, rigorous tracking and analysis of campaign performance is essential.

  • Implementing analytics tools that provide granular data on email open rates, click-throughs, purchases attributed to emails, and other key metrics will give valuable insight into what resonates most with your audience.
  • You’ll be able to identify the types of products, discounts, or content that tend to drive the highest engagement and conversion rates.

Just as importantly, tracking can reveal what isn’t effective so you know where to stop investing limited resources.

Related: 10 ways to Improve Email Marketing

7. Use your E-commerce Website to Grow Your Email List

Look for strategic opportunities throughout online shopping to prompt visitors for their contact information.

For example, offer a small discount or free shipping when signing up. You can also encourage email capture at checkout by bundling on-site subscriptions with purchases.

8. Keep Your Email Subscription Form Straightforward and Simple

When customers visit your website, one of the main calls to action you’ll want to include is an email subscription form to grow your list.

However, you must make subscribing as easy as possible, or people will abandon the process.

9. Add Images, Videos, or Other Multimedia to Your E-commerce Emails

While the primary purpose of an e-commerce email is to drive sales, that doesn’t mean your messages can’t also entertain and inform recipients.

Include high-quality images in your emails to showcase popular products or sales items in an appealing way.

You can also insert short product videos that allow customers to see items from different angles.

E-commerce Emails

SOURCE: Getresponse

10. Test Different Versions of Your Emails to See Which Ones Perform Better

Testing different subject lines, preheader texts, call-to-action buttons, and email designs is one of the best ways to ensure that your email marketing campaigns drive results effectively.

Recovery emails for abandoned carts have a high open rate, around 40%, giving you a chance to win back potential customers.

While it may require more upfront work, analyzing data from split-testing campaigns will reveal which components resonate most with your subscribers and influence them to take the desired actions.

11. Remember to Include Your Brand’s Style and Logo in Your Emails

Always include your company logo and core color palette at the top of every marketing email you send.

Representing your brand’s aesthetic values helps customers instantly recognize your emails and associate your company with a certain style in their minds.

Try including your logo in a few different sizes, such as a large version at the top and a smaller one in the footer.

12. Use Automated Emails for Things Like Order Confirmations or Abandoned Carts

Automated emails are a simple yet effective way to stay top of mind with your customers and boost sales.

Anytime a customer interacts with your site—whether they place an order, add something to their cart but not check out, or sign up for your email list—you can follow up with a targeted email.

13. Include Clear Action Buttons in Your Emails to Guide Customers

Test different button placements, such as above the fold, in the middle of the email, or at the end, to see what generates the best response rates.

Consider including multiple buttons for the various actions you want to promote.

Label your buttons explicitly with action verbs like “Shop Now,”  “Learn More,”  or “Download” so recipients know exactly what will happen if they click.

Include CTA Buttons in Your Emails

SOURCE: Webengage

14. Design Your Emails to Look Good on Both Mobile Phones and Desktop Computers

An email design that works well on a desktop computer might display poorly on a small mobile screen, making important calls to action hard to find or read.

Over 40% of users check their emails on mobile devices, so ensuring your mobile-friendly campaigns is crucial for engagement.

Ensure your emails are reader-friendly across all devices, keep text short and scannable, use large, legible fonts, reduce clutter by limiting design elements, optimize images for mobile, and use responsive design techniques that allow content to reflow and resize appropriately.

15. Make Your Emails Easy to Read With Clear Fonts and Simple Layouts

The main purpose of an email marketing campaign is to effectively communicate your message to recipients and motivate them to take action.

However, readers may have trouble understanding and engaging with your content if your email is cluttered or difficult to read due to small fonts, busy designs, or a lack of white space.

Final Thought

Implementing some or all of these 15 e-commerce email marketing tips can elevate your business. Focus on crafting perfect subject lines, optimizing your design, and enhancing content.

Concentrate on the customer experience to keep subscribers engaged and returning. Test different strategies to discover what resonates with your audience. This allows you to double down on your strengths.

FAQs:

How can email marketing be used effectively in e-commerce?

The key to effective email marketing is sending relevant content that adds value for subscribers while avoiding spammy promotions that hurt your reputation.

How does e-commerce use email marketing?

E-commerce brands use email marketing to promote products and services, provide timely updates to customers, build loyalty, and drive sales.

How can I improve my e-commerce email?

To improve e-commerce emails, focus on benefits over features to build trust. Tell a story with your brand’s voice and personality.

How important is email marketing for e-commerce companies?

Email marketing is extremely important for e-commerce companies because it allows them to promote new products, run sales, and offer discounts.

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