15 Awesome E-commerce Marketing Strategies for Your Business

15 Awesome E-commerce Marketing Strategies for Your Business

Are you struggling to manage the ever-changing world of ecommerce marketing? Or, do you want to know the secrets of ecommerce success? 

It is critical to retain a strong customer base as well as stay current with the latest ecommerce marketing trends and tactics for your organization.

E-commerce marketing methods employ promotional tactics to attract customers to an online store. 

In 2023, eCommerce represented 19.5% of worldwide retail sales. By 2027, internet sales are expected to account for about a quarter of worldwide retail sales.

That is why we compiled a list of 15 effective marketing strategies for strengthening the brand, attracting new customers, and increasing revenue over time.

What is ecommerce marketing?

E-commerce marketing is the term used to describe the distinct marketing approaches and techniques used to advertise and sell goods and services online. Unlike traditional marketing, it is largely concerned with digital channels such as websites, social media platforms, email marketing, and search engines.

The key points are summarized as follows:

  • Product/service promotion and online sales are the primary focus.
  • Websites, social media, email, and search engines are some examples of channels.
  • The objective is to draw more customers to the online store, retain them as clients, and grow traffic to the website. 

15 Successful Ecommerce marketing strategies to boost Online sales

1: Optimize your ecommerce website’s layout

When customers visit your website, you want to ensure that the checkout process is straightforward, so that customers are naturally inclined to buy your products and that it is clear how to do so. 

For example, consider that you own an online running shoe company. 

Here’s how you can optimize your website’s layout:

  • The top navigation bar divides shoes into different categories (e.g., road running, trail running) and brands. 
  • The search box auto-suggests customers rapidly find specific models.
  • Images are carefully web-optimized, and the website has a lightweight theme.
  • Below each product image are prominent “Add to Cart” and “Learn More” buttons.

2: Leverage the power of user-generated content

One intriguing eCommerce marketing strategy is to encourage users to submit user-generated material, such as images or short movies, in exchange for prizes. 

Not only does this attract new audiences (who follow people participating in the activity), but it may also help enhance consumer loyalty by humanizing your business. 

Seventy-eight percent of Millennials, 70% of Generation Z, 52% of Baby Boomers, and 45% of the Silent Generation use user-generated content to make purchasing decisions.

There are six major types of user-generated content.

1: Videos and Photos

2: Blog Posts

3: Reviews and Customer Ratings 

4: Surveys

5: Gamification

6: Hashtag Campaigns

3: Content marketing

Content marketing helps to answer customers’ queries, educate them, provide the company’s narrative, and persuade them to make a purchase.

Brainstorm with your team about the many sorts of content you want to develop. This could include blog entries, videos, and newsletters. Invest in top-tier software, subscriptions, workers, and training for your team.

A blog, for example, can help in the development of a successful marketing plan while also allowing firms to create relevant product content. Blogs enable marketing teams to target critical keywords that may not fit easily on product or category sites.

4: Invest in SEO

An SEO strategy can assist firms in ensuring that their content appears on search engine results pages (SERPs) for relevant queries, as well as providing a pleasant CX when clients find the information they require. 

  • Include SEO keywords and phrases in their content to notify search engines of the site’s relevance for certain inquiries.
  • Utilize simple URLs and descriptive page titles with a major keyword. 
  • Keyword research is required to find prospects for new content under this method.

5: Conduct competitor keyword research

Understanding your competitors’ keyword approach is like finding a buried treasure map in the world of ecommerce marketing.

Use free or commercial keyword research tools like SEMrush, Ahrefs, or Moz to study your competitors’ websites and determine the terms they rank for in search engine results pages (SERPs).

Then, go down into the important keywords to discover what you are missing in terms of on-page SEO for product pages as well as lengthy content guides or blog articles on your blog.

6: Social media marketing

Every month, billions of individuals use social media, and it can help brands build authentic connections with their audience.

Marketing teams can use social media platforms to respond to comments, create relevant content, and provide additional information about their company’s products.

That is why eCommerce enterprises should establish an organic presence on all key social media sites, including Facebook, Twitter, Instagram, Pinterest, TikTok, and Snapchat. 

Finally, there are apps like Instagram Shop and Facebook Shop that allow users to sell directly on the social media network without having to leave it.

7: Pay-per-click advertising (PPC for ecommerce)

Pay-per-click (PPC) methods can ensure that product pages appear at the top of SERPs as advertising.

Good PPC campaigns have an ad, an offer, and a landing page. To move the visitor through your conversion funnel, the landing page must be a continuation of your ad, providing the promised incentive for clicking on the ad.

For example, a fitness tracker business can target ads to people who search for “best running tracker” or frequent fitness websites. 

They might also narrow their target audience by focusing on active people aged 18 to 45 who frequently use mobile devices.

8: Retarget your customers

Retargeting is another paid tactic for getting individuals to return to a website they’ve previously viewed and indicated an interest in. 

Send an abandoned cart email to remind them of the products they were considering, or use retargeted Facebook advertising to remind them to complete the purchase of their current shopping cart item.

You can target future clients with items that are similar to what your existing customers have purchased in the past.

9: Customer loyalty programs

Client loyalty programs can help boost revenue and client retention over time. Marketers may enhance CLV and build strong brand advocates by incentivizing loyalty and repeat purchases. 

A subscription coffee firm rewards customers with loyalty points, which can be used for free drinks or unique products. Members also receive exclusive discounts and early access to new roasts, which encourage repeat purchases and foster brand loyalty.

10: Optimized product pages and continuous A/B testing

To generate trust, write appealing product descriptions, use high-quality photos from multiple perspectives, and provide user feedback. 

Continuously A/B test different parts of your product pages, such as layouts and CTAs, to determine what converts well and what other things may affect your marketing KPIs positively.

In the words of Jeff Bezos, CEO of Amazon, “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day…”

11: Make one-stop-shop product pages

The comprehensive product page includes a promotion, bundle price, the product story, the company story, UGC+ reviews, PR mentions, specs, unboxing instructions, a rival comparison chart, and FAQs. 

There’s also a sticky menu. Include related items, accessories, and suggestions on your product pages to increase cross-selling and up-selling. 

This makes purchasing more convenient and has the potential to improve the average order value.

12: Target Wearables and VR

Explore upcoming technologies like wearables and virtual reality to provide your customers with engaging and immersive product experiences. Create immersive virtual reality experiences, interactive product demos, and wearable-compatible applications to engage customers and increase sales. 

Now that Apple has unveiled its Vision Pro headset, interest in VR has resurfaced; therefore, it’s time to reconsider VR as one of your eCommerce marketing strategies.

13: Influencer Marketing

Influencers are internet superstars who serve as brand ambassadors. You compensate them for promoting your items with free products, cash, or discounts.

According to a recent report by Mediakix, 80% of marketers believe influencer marketing is beneficial. Instagram is the most widely used channel, with 67% of brands using it. 

Other marketing channels include:

  • YouTube
  • TikTok
  • Facebook, 
  • Snapchat, and 
  • Twitch 

14: Use social proof notifications

Take advantage of the psychological fact known as “FOMO” among consumers. The fear of losing out is a basic instinct for shoppers. 

Display special conditional offers, limited-time specials, limited-edition products, and bundles to increase conversion rates and sales. 

Throughout the purchasing journey, highlight positive feedback and user-generated material to dispel uncertainties and emphasize your offerings’ value proposition. 

Fomo is another popular Shopify tool that allows you to build these notifications in real-time and launch them in minutes.

15: Launch a subscription service

The subscription model is what has made SaaS software firms successful, and it can be applied in eCommerce to enhance loyalty, referrals, and repeat purchases.

Offer subscription boxes or recurrent purchase alternatives for specific products to increase recurring revenue and client loyalty.

Following are some e-commerce marketing strategies that you can also follow:

  • Optimize for mobile
  • Send text message campaigns
  • Create a customer journey map for each buyer persona
  • Capture more email subscribers
  • Reward loyal customers

Conclusion

Staying up to date on the newest marketing trends and tactics is essential for every successful eCommerce store. By following the ecommerce marketing guidelines outlined above, you can construct a profitable store that provides a positive client experience while also being meaningful and enjoyable for you to run.

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