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By Ruchi Pardal
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04 Mar, 2024
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~ 9 minutes to read
04 Mar, 2024
~ 9 minutes to read
Are you struggling to manage the ever-changing world of ecommerce marketing? Or, do you want to know the secrets of ecommerce success?
It is critical to retain a strong customer base and stay current with your organisation’s latest ecommerce marketing trends and tactics.
E-commerce marketing methods employ promotional tactics to attract customers to an online store.
In 2023, eCommerce represented 19.5% of worldwide retail sales. By 2027, internet sales are expected to account for about a quarter of worldwide retail sales.
That is why we compiled a list of 15 effective marketing strategies for strengthening the brand, attracting new customers, and increasing revenue over time.
E-commerce marketing is the term used to describe the distinct marketing approaches and techniques used to advertise and sell goods and services online. Unlike traditional marketing, it is largely concerned with digital channels such as websites, social media platforms, email marketing, and search engines.
The key points are summarized as follows:
When customers visit your website, you want to ensure that the checkout process is straightforward so that customers are naturally inclined to buy your products and that it is clear how to do so.
Related: Ecommerce Website Optimization: 14 Strategies to Drive Sales
For example, consider that you own an online running shoe company.
Here’s how you can optimize your website’s layout:
One intriguing eCommerce marketing strategy is encouraging users to submit user-generated material, such as images or short movies, in exchange for prizes.
Not only does this attract new audiences (who follow people participating in the activity), but it may also help enhance consumer loyalty by humanizing your business.
Seventy-eight per cent of Millennials, 70% of Generation Z, 52% of Baby Boomers, and 45% of the Silent Generation use user-generated content to make purchasing decisions.
There are six major types of user-generated content.
1: Videos and Photos
2: Blog Posts
3: Reviews and Customer Ratings
4: Surveys
5: Gamification
6: Hashtag Campaigns
Content marketing helps answer customers’ queries, educate them, provide the company’s narrative, and persuade them to purchase.
Brainstorm with your team about the content you want to develop. This could include blog entries, videos, and newsletters. Invest in top-tier software, subscriptions, workers, and training for your team.
A blog, for example, can help develop a successful marketing plan while also allowing firms to create relevant product content. Blogs enable marketing teams to target critical keywords that may not fit easily on product or category sites.
An SEO strategy can assist firms in ensuring that their content appears on search engine results pages (SERPs) for relevant queries and provide a pleasant CX when clients find the information they require.
Understanding your competitors’ keyword approach is like finding a buried treasure map in ecommerce marketing.
Use free or commercial keyword research tools like SEMrush, Ahrefs, or Moz to study your competitors’ websites and determine the terms they rank for in search engine results pages (SERPs).
Then, look at the important keywords to discover what you are missing regarding on-page SEO for product pages and lengthy content guides or blog articles on your blog.
Billions of individuals use social media every month, and it can help brands build authentic connections with their audience.
Marketing teams can use social media platforms to respond to comments, create relevant content, and provide additional information about their company’s products.
ECommerce enterprises should establish an organic presence on all key social media sites, including Facebook, Twitter, Instagram, Pinterest, TikTok, and Snapchat.
Finally, apps like Instagram Shop and Facebook Shop allow users to sell directly on the social media network without leaving it.
Pay-per-click (PPC) methods can ensure that product pages appear at the top of SERPs as advertising.
Good PPC campaigns have an ad, an offer, and a landing page. The landing page must continue the ad and provide the promised incentive for clicking on it, moving the visitor through your conversion funnel. An E-commerce PPC Audit ensures that all these elements are aligned for maximum effectiveness.
For example, a fitness tracker business can target ads to people who search for “best running tracker” or frequent fitness websites.
They might also narrow their target audience by focusing on active people aged 18 to 45 who frequently use mobile devices.
Retargeting is another paid tactic for getting individuals to return to a website they’ve previously viewed and indicated an interest in.
Send an abandoned cart email to remind them of the products they were considering, or use retargeted Facebook advertising to remind them to complete the purchase of their current shopping cart item.
You can target future clients with items that are similar to what your existing customers have purchased in the past.
Client loyalty programs can help boost revenue and client retention over time. Marketers may enhance CLV and build strong brand advocates by incentivizing loyalty and repeat purchases.
A subscription coffee firm rewards customers with loyalty points, which can be used for free drinks or unique products. Members also receive exclusive discounts and early access to new roasts, encouraging repeat purchases and fostering brand loyalty.
To generate trust, write appealing product descriptions, use high-quality photos from multiple perspectives, and provide user feedback.
Continuously A/B test different parts of your product pages, such as layouts and CTAs, to determine what converts well and what other factors may positively affect your marketing KPIs.
In the words of Jeff Bezos, CEO of Amazon, “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day…”
The comprehensive product page includes a promotion, bundle price, the product story, the company story, UGC+ reviews, PR mentions, specs, unboxing instructions, a rival comparison chart, and FAQs.
There’s also a sticky menu. Include related items, accessories, and suggestions on your product pages to increase cross-selling and up-selling.
This makes purchasing more convenient and potentially improves the average order value.
Explore upcoming technologies like wearables and virtual reality to provide your customers with engaging and immersive product experiences. Create immersive virtual reality experiences, interactive product demos, and wearable-compatible applications to engage customers and increase sales.
Now that Apple has unveiled its Vision Pro headset, interest in VR has resurfaced; therefore, it’s time to reconsider VR as one of your eCommerce marketing strategies.
Influencers are internet superstars who serve as brand ambassadors. You compensate them for promoting your items with free products, cash, or discounts.
According to a recent report by Mediakix, 80% of marketers believe influencer marketing is beneficial. Instagram is the most widely used channel, with 67% of brands using it.
Other marketing channels include:
Take advantage of the psychological fact known as “FOMO” among consumers. The fear of losing out is a basic instinct for shoppers.
Display special conditional offers, limited-time specials, limited-edition products, and bundles to increase conversion rates and sales.
Throughout the purchasing journey, highlight positive feedback and user-generated material to dispel uncertainties and emphasize your offerings’ value proposition.
Fomo is another popular Shopify tool that allows you to build these notifications in real time and launch them in minutes.
The subscription model is what has made SaaS software firms successful, and it can be applied in eCommerce to enhance loyalty, referrals, and repeat purchases.
Offer subscription boxes or recurrent purchase alternatives for specific products to increase recurring revenue and client loyalty.
Following are some e-commerce marketing strategies that you can also follow:
Staying current on the newest marketing trends and tactics is essential for every successful eCommerce store. By following the ecommerce marketing guidelines outlined above, you can construct a profitable store that provides a positive client experience while being meaningful and enjoyable for you to run.
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