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By Ruchi Pardal
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07 Jul, 2022
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~ 10 minutes to read
07 Jul, 2022
~ 10 minutes to read
For better performance of your online store and to achieve the best results, you need to leverage the best SEO tools for ecommerce sites.
To increase ROI and your online store, you must follow the best SEO practices, including keyword research, on-page SEO, off-page SEO, link building, and more.
It helps you understand your eCommerce website’s performance, identify key opportunities, and identify growth areas.
ECommerce SEO tools help achieve these goals by dissecting competitors’ SEO strategies, saving time and money on manual SEO audits, finding the right keywords, tracking SEO progress and KPIs, visualizing and conceptualizing data, and communicating clear ROI.
Related: 8 AI-Powered eCommerce SEO Strategies to Boost Sales
eCommerce SEO is a promising way to manage different aspects of your campaign. We’ve done some insightful research, and here we’ve listed the best ecommerce SEO tools to manage your online store’s SEO:
Available for free, Google Analytics is the first-of-its-kind eCommerce SEO tool on our list.
The tool has been designed to assist marketers by giving them insights into how much organic traffic a particular website generates and how people engage with that site.
This tool also helps determine where your website’s traffic comes from and what campaigns bring the best traffic.
To access Google Analytics, it is important to have a Google account.
After accessing your account, you will be able to track a wealth of worthwhile information:
Google Analytics is useful as it helps you understand how people are interacting on your site. So, you will be able to optimize your shopping experience to increase sales.
Related: A 5-Step Guide to Setting Up Google Analytics (GA4)
Google PageSpeed Insights is among other eCommerce SEO tools that are available for free.
Don’t be surprised; over $2.6 billion in revenue is lost annually due to slow-loading sites. If your website loads slowly, it will not rank in Google search results, and you will not drive traffic.
That’s where Google PageSpeed Insights comes into the picture.
By using this tool, you’ll be able to check the current load time of your website on mobile and desktop.
The tool also helps you by suggesting how to improve your site’s load time and how much time you will save by making changes to your site to speed it up.
Thus, you can give a better user experience and keep leads engaged on your page. This will lead to an improvement in your site’s ranking in search results.
Related: Techniques That Improve Page Load Speed of Your Website
Next on our list of best SEO tools for ecommerce is SEMRush. With the successful integration of this tool, you will never go off track when optimizing your store and conversion rate.
SEMRush is a remarkable SEO tool for the eCommerce industry that gives you all the information you need to identify which posts rank highly and which ones need to be improved.
The tool gives you a snapshot of your eCommerce SEO Audit, existing organic and paid traffic, performance in search, backlinks, and more.
It can also help you analyze trends and examine how your website ranks on Google for specific keywords in real time. Some of the world’s top brands use the SEMRush tool for keyword research for SEO and PPC. Similarly, this tool gives chances for on-page and off-page SEO too.
Ahrefs is another tool on the list for eCommerce SEO to uncover a plethora of marketing opportunities.
Mostly used as a backlink authority checker, it helps you conduct website analysis, keyword research, competitor analysis, link building, and check keyword rankings.
Moreover, you can analyze SERP history, check ranking history, monitor outbound links, and find link prospects with Content Explorer.
Here’s what more you can do using Ahrefs:
KeywordsFX is free and is among the top e-commerce SEO tools. Optimizing your website with relevant keywords is important to rank on search engine results pages.
KeywordsFX has been designed to assist digital marketers in finding the right keyword terms for their websites.
This tool helps you with better eCommerce SEO optimization by offering better keyword ideas and questions that can further help in content creation.
It also allows you to export keywords at your convenience and start sifting through the list to find reputable keywords for your site.
With KeywordsFX, you can help your business find relevant keywords and optimize your website in search results.
In the eCommerce SEO world, Moz has become a household name in the SEO industry. If you tend to go ahead with Moz, opt for Moz Pro.
After all, Moz Pro is one of the most prominent eCommerce SEO tools that can be used to trackSEO performance.
The tool allows you to access a wide range of research tools and resources that can be utilized better to understand SEO and inbound marketing.
The good thing is that you can use Moz for free for 30 days, which is very effective for running campaigns promoting seasonal products.
The tool’s key features include an excellent resources section, a fantastic research tool, the best way to know important crawler issues, a dashboard with detailed information, and easy-to-understand overall SEO performance.
MarketingCloudFX is another popular tool used by eCommerce SEO agencies. If you need to manage and understand the traffic that comes to your website to enhance your search engine optimization strategy, then use this tool.
This particular SEO tool for eCommerce allows you to understand what campaigns drive clients to contact your business or submit forms.
Even better than this, you can keep track of your keyword ranking and usage. Besides, you can track changes to your website’s search engine visibility.
This tool can help ensure whether your eCommerce SEO strategies effectively work to drive traffic to your site or if you need to optimize your marketing tactics for improvement.
If so, Helium10 could be the right tool for you. It helps determine the best opportunities to sell on Amazon and compares and finds products in a comprehensive ASIN database of more than 450 million products.
The tool also helps you find thousands of keywords for your eCommerce business.
Key features include providing detailed product information, discovering thousands of impactful keywords, and accessing outside traffic.
SpyFu ranks among the top eCommerce SEO tools that expose your competitors’ search engine marketing secret formula. Whether you need a keyword research tool, an SEO competitor research tool, or a PPC competitor research tool, SpyFu is a combination of all of them.
It is one of the most popular tools for ranking in search results and driving qualified leads to your site. It empowers you to stay on top of your competition’s SEO strategy, research your competition, and break into their SEO strategy. You can also see what keywords your competitors are using, how many organic keywords they are using, how many clicks they get with their keywords, and whether they are running any Google ads.
When you understand what your competitors are doing, you can improve your SEO strategies and outrank them in the Google SERP.
Related: 10 Tips to Attract More Customers in eCommerce Website
Raven Tools is an all-in-one platform for search engine optimization. It is an excellent SEO and Reporting tool. It delivers accurate data, management, or reports.
Use Raven for several good reasons.
Raven Tools also integrates with Google and Facebook advertising, analytics, and goal tracking. Thus, it helps you analyze data across social media accounts, email accounts, PPC campaigns, etc.
While making an eCommerce SEO strategy, your core focus may be to rank your business on the first page of search results and drive more qualified traffic to your site.
You’ll get great help in achieving this goal using eCommerce SEO tools.
The best SEO tools for ecommerce enable you to understand the content gap based on your competition, where your site ranks, essential keywords to target, and better content strategy.
Because SEO is a broad term, you may need to trust tools for eCommerce SEO Services to manage your campaign.
But what if you face any challenges and need an expert’s help? That’s where ResultFirst can help.
With our SEO professionals, you can feel confident in fixing all the SEO-related issues as we have expertise in optimizing search engine optimization campaigns to boost traffic to your site.
Also Read:
How an E-Commerce Site Increases Commercial Monthly Organic Traffic
Our Pay for performance SEO programe helps companies
achieve impressive results
