How an E-Commerce Site Increases Commercial Monthly Organic Traffic

One of the prime focuses of any ecommerce SEO company is to get more organic traffic for their clients.

Reason?

• Organic traffic generates more leads and sales.
• Users trust organic search results more than paid ads.
• Organic traffic connects you with your audience when they search for similar products.

Most importantly, 43% of e-commerce traffic comes from organic Google searches. If an e-commerce website is on the second page of search results, organic traffic drops 67%.

These are some reasons organic traffic is essential for any business.

Source: Klipfolio

Let’s discuss how an e-commerce site can boost its commercial monthly organic traffic. But before this, understand what commercial organic traffic is and the challenges and goals of ecommerce businesses.

What is Commercial Organic Traffic?

Commercial organic traffic means your site ranks in the top positions of Google for commercial keywords—keywords that customers enter into search engines to buy or to educate themselves before buying. The website attracts monthly searches and clicks through branded and non-branded organic traffic.

Initial Challenges and Goals of eCommerce Business

Starting an online store isn’t easy! Always focus on important goals like brand maximization and customer trust building.

Challenges:

• Low website traffic: Your site doesn’t drive visitors initially, which means fewer potential customers see your products.
• Poor search engine ranking: When people search for products like yours, your site doesn’t show up on the first page of Google, making it hard for new customers to find you.
• Low conversion rate: Even if people visit your site and look around, they need to buy something. Your site needs to convince them to make a purchase.

Goals of Commerce Businesses

• Increase website traffic: Get more people to visit your site each month. This will increase your chances of making sales.
• Improve search engine ranking: Make your site appear higher in search results. This will make it easier for new customers to find you.
• Increase conversion rate: Turn more visitors into customers by making your products appealing and easy to buy. This will help your business grow.

Overcoming these hurdles positions e-commerce sites for sustainable development, sales, and growth.

Now, let’s learn how an e-commerce website can improve its commercial monthly organic traffic.

Comprehensive SEO Audit

A comprehensive website audit is a crucial step in enhancing organic traffic. Compare your website’s on-page and off-page attributes. Focus on content, site layout, navigation, speed and links, lead conversion optimization, social media audit, data privacy audit, meta tag review, Sitemap/Robots.txt, code quality, image ALT tags, etc.

Source: HeyTony

Technical SEO Improvements

Key technical SEO improvements for e-commerce SEO agency sites include:

• Site speed optimization: Fast-loading pages improve the user experience and search rankings. Compress images, leverage browser caching, and minify code to enhance your site’s speed.
• Structured data implementation: Use Ecommerce schema markup to provide search engines additional context about your products, prices, and reviews, leading to richer search results and increased click-through rates.
• Broken link resolution: Broken links frustrate users and negatively impact SEO. Regularly check for and fix broken links to maintain a smooth user journey.

By addressing these technical SEO aspects, e-commerce sites can significantly enhance their visibility in search results, attract more organic traffic, and ultimately drive higher conversions.

Keyword Strategy Development

Keyword selection is one of the most critical elements for increasing commercial monthly organic traffic. Why? It helps your website show up when people search for a particular topic related to your business, bringing in the right visitors.

So, identify and focus on the keywords consumers use when searching for products like yours.

44% of people start their online shopping journey with a Google search.

Key aspects of keyword strategy development for e-commerce include:

• Find the right keywords for your products and categories. Look for those that are searched quite frequently but have a low competition rate and are commercial. Use keyword research tools for this.
• Use keywords on the product page: in the title, description, and any picture alt text.
• Blog posts with relevant keywords help more people find your website.

Keywords With a Commercial Intent

Commercial keyword intent is defined as the motivation of the audience that uses certain keywords to make a purchase.

Benefits of commercial keywords for e-commerce:

Higher conversion potential

• Intent-Driven Searches:

Commercial keywords often reflect a high buying intent. Users searching for terms like “buy,” “discount,” “best price,” or “online store” usually go further along in the purchasing process.

Target these keywords to align your content with users ready to purchase.

• Shortened Sales Cycle:

Employ commercial keywords typically at the final stages of their decision-making process.

Conduct research and comparisons to find the best place to make their purchase.

Qualified Traffic

• Highly Relevant Audience:

Commercial keywords attract users who are specifically interested in buying a product or service rather than those who are merely seeking information.

Competitive Advantage

• Capturing High-Intent Customers:

Target commercial keywords to capture high-intent customers before your competitors do. This proactive approach ensures that you are visible to potential buyers when they are ready to purchase.

• Enhanced Brand Authority:

Ranking for commercial keywords can enhance your brand’s authority and credibility in the market. It also helps boost commercial organic traffic.

Content Optimization and Creation

The best e-commerce SEO companies can achieve more monthly organic traffic from commercial search results. This entails frequently creating and releasing new, quality content and optimizing it to contain relevant buyer keywords.

Source: Codeless

Meta headings, title tags, meta descriptions, and alt texts are other on-page components that must be properly tuned to help search engines understand the page’s content and relevance.

On-Page SEO

19% of keywords in Google now have a featured snippet, and 7.3% have double-featured snippets.

On-page SEO optimization focuses on optimizing individual web pages to improve search engine rankings.

Here’s a breakdown of key strategies tailored for e-commerce websites:

1. Proper Optimization of Product Titles and Descriptions

Use simple title tags with relevant keywords. Write unique and informative descriptions.

2. Ensure You Get the Best Quality Pictures and Motion Pictures

Improve usability by using high-definition images and product videos. Ensure all your photos have alt tags and include the search phrases to make them searchable for disabled individuals.

3. Implement Internal Linking

Focus on a solid internal linking strategy, as it will also boost commercial organic keywords.

• Create a Hierarchical Structure
• Link Relevant Content
• Use Anchor Text Wisely
• Implement Breadcrumb Navigation
• Group related content into silos or clusters
• Use HTML Sitemaps and Monitor and Fix Broken Links
• Regularly revisit older content and add links to new relevant pages

Remember to use a reasonable Number of Internal Links, as too many links can dilute the authority passed through each link.

4. Optimize URLs

Make sure your URLs are short and unique. They should also contain good cognition words for the best traffic results.

For example:

Instead of using an unclear URL like:

https://www.example.com/products/item123456

You need to use a descriptive and keyword-rich URL, like:

https://www.example.com/running-shoes/lightweight-mens-running-shoes

Link Building and Outreach

Link building remains a crucial aspect of SEO, and for e-commerce websites, it can significantly impact visibility.

Link Building

Create helpful resources and show them on your website’s featured pages. Find broken links and integrate your content as a replacement.

Leverage your press releases and HARO to gain backlinks.

Outreach

You can create your shareable content and promote it actively. You must send products to bloggers and influencers for reviews, collaborate with other businesses, and sponsor events.

If you analyze the keyword position in terms of generating traffic, you can reap the full potential of search engine optimization.

Conclusion

There are several factors that increase organic traffic to an e-commerce website.  Technical SEO tune-ups guarantee external analysis without complications. A clear keyword concept applies targeted traffic by identifying areas that interest buyers. Optimization of the said products and categories enhances their chances of being seen on screens related to relative searches.

FAQs:

How do you increase organic traffic on an e-commerce website?

To increase organic traffic on an e-commerce website, focus on SEO by optimizing keywords, improving site structure, and building quality backlinks.

What is an example of organic traffic?

An example of organic traffic is when a user searches for “best crochet kits for beginners” on Google, sees your blog post ranking at the top of the search results, and clicks to your website.

What are organic keywords for traffic?

Organic keywords are unpaid search terms used to attract free traffic through SEO. They contrast with paid keywords used in PPC campaigns.

How much can SEO increase traffic?

SEO can significantly increase website traffic. By implementing effective SEO strategies, Kinsta grew its organic traffic by 287% in just 3 years.