How to Automate Your Ecommerce Business in 7 Easy Ways

Want to know how to automate your ecommerce business? Great!

Creating a proper computerized strategy to maximize your benefits may take a toll on you. Reason? Automating entire functions like order fulfillment, serving customers, doing marketing, and handling bookkeeping without a strategy is challenging.

The question is how to automate your e-commerce business.

Let’s read this blog to find the answer. But before this, take a look at what e-commerce automation is and how it benefits you.

eCommerce Business Automation and Their Benefits

• What is eCommerce Automation? E-commerce automation uses software and technology to automate many tasks repeatedly, streamline workflows, and optimize various processes in your e-commerce business, such as order processing, inventory management, marketing, customer support, price optimization, etc.
• Benefits of eCommerce Automation: E-commerce automation can help businesses save time, cut costs, improve efficiency, and enhance the customer experience. Plus, you can handle higher volumes of customer inquiries and data without a proportional increase in manual effort.

7 Ways to How to Automate Your eCommerce Business

1. SMS Marketing Automation

SMS marketing is an amazing way to reach your target audience. It helps you respond faster, personalize more messages, and win more business. Even better, you’ll likely see results quickly, as SMS campaigns achieve an average 23% response rate.

Here are some of the top reasons why you have to program text messages on your radar:

• It’s easy to encourage customers through the sales funnel
• It improves customer experience
• It saves the marketing team time
• It saves money

Automated text messaging becomes even more powerful when it complements a broader multi-channel marketing plan.

For example, to extend the scale of your missions and drive more sales, you can use automation software like Shopify to send a scheduled text to your target market.

2. Order Fulfillment

Order fulfillment, which involves processing and shipping customer orders, is an essential e-commerce component. Typically, there are four steps to order fulfillment:

1. Order processing
2. Order picking and packing
3. Shipping and tracking
4. Returns management.

Here is how you can automate these processes:

• Warehouse management systems (WMS): WMS tracks inventory levels, manages picking and packing tasks, and integrates with shipping carriers. You can use the Odoo application for it. You can track every order, and it’s updated through this application.
• Order management systems (OMS): These systems handle order processing, fulfillment, and tracking, integrating with e-commerce platforms, payment gateways, and shipping carriers. For this, you can use applications like BlueYounder, Unicommerce, etc.
• Shipping automation software: These tools generate shipping labels, schedule pickups, and provide real-time tracking information to customers. Shipstation is one of the best applications for shipping automation. Using this application, you can keep track of your orders. It is budget-friendly, as shipstation’s monthly plan starts at $9 for SMEs.

• Return Management Solutions: These systems handle return processing, refunds, and restocking, providing efficient return experiences for customers.

3. E-Mail Marketing Automation

Automating email delivery to your customers can enhance your email conversion rate.

It empowers you to manage the complete email lifecycle:

• Encompassing welcome messages
• Addressing cart abandonment
• Upcoming offers
• Executing win-back crusades
• Requesting customer feedback

Personalizing these emails for every customer inside email dribble crusades physically would be a relentless errand, leading to a negligible return on investment for a human representative.

Source: Personal SS

You can send these types of personal recommended emails to particular subscribers or share about the latest upcoming sales and many more things with the help of automation systems.

Related: E-commerce Marketing Guide: Strategies & Plan

4. Choose Multiple Influencers with Automation:

Social media influences can help you reach your target audience. You can hire a professional and collaborate with him to share your product on his social media account.

For example, many beauty product companies use this strategy to gain an audience.

Hiring multiple influencers or collaborating with them is good. But what about tracking and managing them? Here, a social media search tool like Buzzsumo can help you. How?

Keyword Focusing: Find influencers on social media with this tool by giving clear keywords. For example, “keto diet”

Location-Based Search: This tool can target influencers by country, state, city, or even postal division. Perfect for local organizations or occasions!

Opinion Examination: This tool lets you find influencers whose content aligns with your brand voice.

Distinguish top-performing content: See which influencer posts reverberated most with their crowd.

Reveal brand liking: Locate influencers who truly observe and attract an audience to your brand.

Monitor the campaign’s success: Monitor the screen reach and website traffic generated by influencer posts.

How influencer marketing can be used for e-commerce tasks:

• Product Reviews: Influencers create detailed, objective product reviews.
• Social Media Promotion: Influencers share products and services with followers.
• Affiliate Marketing: Influencers promote products using affiliate links.
• Contests and Giveaways: Influencers partner with brands for contests and giveaways.
• Influencer-Generated Content: Influencers create content featuring products.

5. Accounting with the help of Automation Tools

Managing an online business is frequently like fighting a never-ending battle with paperwork, a ton of math, and an overwhelming amount of Excel spreadsheets. Here, small computers become invaluable allies, and knowing how to solve Excel equations is like having a life-saving tool.

Instead of laboriously creating reports with revenue, cost, and projection analyses daily, think about incorporating accounting automation setups into your e-commerce toolbox.

Xero, ZohoBooks, and QuickBooks Online are two of the best e-commerce automation solutions for bookkeeping. These stages are available to companies looking for effective financial management arrangements because they have flexible plans and offer free demos and preliminary information.

6. Automation in Customer Reviews

Positive reviews can increase brand awareness, build trust with potential customers, and improve your search engine rankings. However, it may be time-consuming to ask customers for physical reviews. This is where automation marketing can help.

With automation marketing, you can send emails or text messages to customers asking for reviews. You can likewise use automation marketing to follow customers who have been asked for reviews and get back to them if they haven’t left a review yet.

You can use automation tools like Trustpilot, Yotpo, ReviewTrackers, etc.

Here are some ways to use these tools to request customer reviews in automation marketing:

• Personalize your requests: Use the customer’s name and mention the item or service they purchased.
• Make it easy to leave a review: Include a connection to the review page in your email or text.
• Offer an incentive: This could be a rebate on their next purchase or a chance to win a prize.
• Check back in with customers who haven’t left a review: Send them a reminder email or text message.

7. Automation in Data Security

As an e-commerce brand, you deal with sensitive data such as personally identifiable information, passwords, and credit card details. Regrettably, this information is susceptible to payment fraud.

Your business also holds confidential data, including business plans, forecasts, and campaign spending, which must be safeguarded from unauthorized access.

All of these pose risks of unauthorized access and misuse of sensitive information. Retailers allocate more than 10% of their annual budgets to e-commerce fraud protection, and it’s essential for DTC brands not to overlook this.

Handling data and security manually increases the likelihood of fraud and data leaks. Utilize e-commerce automation tools designed specifically for data security to ensure your team is alerted to potential threats before they materialize. Shopify Protect is an example of a tool dedicated to preventing fraud in e-commerce transactions.

Conclusion

Automating your e-commerce business can streamline operations, enhance customer fulfillment, and lift benefits. Numerous automation tools are available; the best methodology depends on your specific needs and budget. By implementing automation sensibly, with guidance from an ecommerce SEO agency, you can elevate your e-commerce business to new heights.

Read more:

How Businesses can retain eCommerce Customers

6 Unique SEO Strategies to Increase ROI For Your Ecommerce Business