6 Unique SEO Strategies to Increase ROI For Your Ecommerce Business

The eCommerce industry has transformed significantly with robust digital support, as many customers shop online. If you want to boost your sales and take your retail stores to new heights, AI integration in e-commerce SEO should be on your radar.

The global e-commerce market is set to reach $6.3 trillion by 2023-end, according to Forbes. And the central part of this contribution comes from search engines. Did you know 68% of online shopping experiences start with a search engine, mostly Google, as a global study revealed?

With assistance from a renowned E-commerce SEO agency, businesses race to secure a rank at the top of the SERPs to enhance sales and visibility. But in this ongoing competition, the pursuit of keyword optimization isn’t enough.

Your SEO processes must conquer the ever-changing e-commerce landscape, be tailored to customer needs, and enhance their experience.

In this post, we’ll unveil 6 unique SEO strategies to elevate your expertise as an e-commerce SEO pro, driving sales and revenue growth.

#1. Learn the Art of Keyword Research:

What if your search engine optimization plan relies on your selected keywords?

Keywords are important because they help you understand the target customer’s psyche and unravel the queries they pose on search engines.

AI Tools like Google AdWords Keyword Planner and SEMrush can help you find keywords.

Long-tail keywords:

These keywords contain three or more words and have relatively low search volume, yet they vividly depict the search user’s particular scenario or intention.

• Focus on selecting long-tail keywords because they’re more specific than short-tail keywords.
• They have a low search volume but are highly valuable.
• These keywords help you target users with particular needs and know what they are looking for, allowing you to convert them into potential customers.

 Latent Semantic Index (LSI)

• Latent semantic index (LSI) keywords are terms and phrases related to your main keywords.
• Use them on your product pages as they help Google understand your product page in context, enhancing your page’s visibility.

Suppose your main keyword is digital  the LSI keywords for it will be photography equipment, dslr, photography accessories, camera lenses, etc.

#2. Focus on local SEO to balance physical and online stores:

Local SEO is helpful for an online store that operates locally. It makes sense, considering users’ first option is searching online for a local service or store. So, as an SEO expert, you must incorporate local keywords.

Let’s generate Local SEO keywords using ChatGPT, assuming you own a camera shop in New York. Here’s the prompt I used.

Prompt: Imagine you’re an SEO expert focusing on Local SEO. Provide me with location-specific keywords suitable for promoting my online camera shop located in New York.

It’s important to carefully incorporate these keywords into your website’s content, meta tags, headings, and descriptions. Plus, consider creating location-specific landing pages for different neighborhoods or boroughs within New York to boost your Local SEO efforts further.

What else can you do to enhance Local SEO?

• Set up your Google Business Profile as a storefront.
• Optimize the website (on the page) for local keywords that your potential customers might use.
• Add location-specific information (in this case, New York) to your page content, meta descriptions, alt text, and titles.
• Ensure the mobile-friendliness of your website, as most people use their phones while searching for local businesses on the go.
• To enhance visibility, list your business in online directories like Yelp, Yellow Pages, etc.

Related:  Effective eCommerce SEO strategies in 2023

#3. Keep a Check on Your SEO Competitors:

Find businesses or websites operating in your niche, and target the same audience to uncover valuable insights about the strategies they implement to rank on the SERPs.

How do I do it? 

• Search Google, social media platforms, or even LinkedIn.
• Sign up for alerts for competitors.
• Conduct thorough research for keywords related to your business.

Check those websites that rank on the first page. These websites are likely your competitors and have robust SEO strategies in place.

What to look for on a competitor’s website? 

Analyze website design and structure, backlinks, content, social media presence, and keywords your competitors are targeting.

This information will help you identify the loopholes and ideas of what works and what changes are required to improve your eCommerce SEO strategy and search engine rankings.

Use this ChatGPT prompt to know your competitors.

• Prompt: List the names of the online camera shops in New York. Mention the location, target audience, direct or indirect competitors, and estimated monthly paid search ad spend. Please compile the results in table format.

Please note that the information may be for illustrative purposes. Better yet, research top SEO tools like SEMRush for real-time data to obtain accurate and up-to-date information on online camera shops and their details.

Related:  Effective Strategies for E-Commerce Product Page SEO

#4. Deliver Consistent and User-Friendly Content: 

E-commerce isn’t only about images, keywords, and UX. Written content also has an important role in eCommerce SEO. In general, your content may get lost in the swarm of the existing online ocean.

So, post regular content, as it attracts organic traffic, gains your customers trust, boosts your website rankings, and solidifies your reputation as an expert in your niche.

Focus on different types of content:

• How-to pieces and FAQs
• New product launches
• Anything newsworthy
• Launches and testimonials
• Video demonstrations
• Webinars

For more ideas, take it a step further and learn some tips to help you outperform your competitors in content creation:

• Define your target audience and curate your content addressing their pain points, needs, and interests.
• Incorporate content-specific keywords to improve your visibility.
• Avoid voluminous content and structure it with a mix of text, data, and visuals.
• Always include authentic sources to back up your data and statistics.
• Use a compelling headline. Make it short, descriptive, and attractive.

#5. Put Efforts in Enhancing User Experience (UX) 

SEO is all about customers. From keyword research to content, everything works around them, and so does the user experience aspect. UX is one of Google’s most crucial ranking factors.

Google analyzes this by the time spent on a page, or dwell time. Bad UX can lead to high bounce rates, low dwell times, slow page load times, and unintuitive navigation.

So, how can you create a robust UX for your eCommerce store? Check out the below image for your help.

#6. Build Your Backlink Profile:

Backlinks also play a role in determining how your website ranks for specific keywords. When building backlinks, you must consider the type of anchor text, like branded anchor text, long tail anchor text, and link anchoring.

Here are a few ways to build backlinks:

• Create internal backlinks.
• Write guest posts.
• Issue press releases
• Write blog comments and share them on forums (if allowed).
• Create infographics and share them online.
• Issue case studies and whitepapers

As an SEO expert, you must get links from directories and other resource roundups (belonging to your niche) to diversify link building, reach out to authentic websites belonging to your product niche, and request that they link to you, and vice versa. Plus, you need to analyze your competitor’s website to find relevant backlinks and target those websites for link building.

Conclusion

Whether you are an e-commerce SEO company or a retailer, you may see changes in Google’s algorithm and SEO trends. Still, one thing that remains constant and relevant is high-quality content. So, you can start with it at any time.

Take time to research and analyze while implementing SEO practices and make content your customers truly engage with, thus opening the door to better ranking and ROI.

Step into the future of Ecommerce success with our cutting-edge Ecommerce SEO Services! In a rapidly evolving digital landscape, staying at the forefront is imperative, and our commitment to using up-to-date SEO strategies ensures your online store achieves unparalleled visibility and ranking.

Also Read:

Ecommerce SEO: How to Optimize Online Stores to Drive Organic Traffic?

Best ecommerce SEO Tools to Optimize Online Stores