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By Ruchi Pardal
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19 Sep, 2024
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~ 12 minutes to read
19 Sep, 2024
~ 12 minutes to read
Over the decade, e-commerce has become an indispensable part of retail. Global retail e-commerce sales are expected to reach over 4.1 trillion dollars by 2024, and these numbers will continue rising in the coming years.
The ultimate goal of an online business owner is to boost eCommerce sales. Regardless of how new or well-established your eCommerce business is, there is always room for growth.
Therefore, effectively combining customer-focused features, smart marketing tactics, and efficient e-commerce SEO services is necessary.
Are you ready to take your online business to the next level? Then, join us to explore 15 actionable tips to increase your e-commerce sales and optimize your marketing strategies.
E-commerce Content marketing is an excellent strategy to captivate and maintain the interest of your target audience. According to the Content Marketing Institute, 66% of respondents to a top company survey reported success using content marketing to nurture their leads.
Make engaging, informative, and excellent-quality:
Use social media, your website, email marketing, and other channels to distribute your content. This will establish you as an authority in your industry and boost your brand’s search engine ranking.
For example, a fitness company can make a content calendar with subjects like “Yoga benefits,” “Healthy meal prep ideas,” and “5-minute at-home workouts.” They could create infographics, videos, and blog posts on this topic and then advertise them via email marketing and social media.
Source: pinimg.com
If you want to sell products and reach as many as possible audiences, you need a well-optimized e-commerce website.
But why?
Well, the growth of e-commerce globally is a clear factor, as Statista projects that it will reach $8 trillion by 2027. E-commerce optimization could help you connect with that group of eager online shoppers.
Focusing on both on-page and off-page SEO strategies can greatly boost e-commerce sales and organic traffic to your website. It can lead to a significant increase in e-commerce revenues through effective SEO.
Source: weidert.com
While organic traffic is essential, combined with paid advertising such as Google Ads, Facebook Ads, or Instagram Ads, it can significantly boost visibility.
The average return on ad spend (ROAS) for Google Ads is 200%. So, when you create your first Google Ads campaign, focus on relevant keywords that complement your product offerings and match search intent.
For example, an e-commerce company selling outdoor gear may use Google Ads to target customers who have searched for terms like “camping gear,” “hiking boots,” or “backpacking. essentials.”
Advertisers might design campaigns highlighting their newest offerings and include compelling calls to action, such as “Shop Now!” and “Limited Time Offer.”
Social media channels are a great way to build relationships with your customers and raise brand awareness. Make profiles on social media sites like Pinterest, Instagram, Twitter, and Facebook. Globally, there are around 5 billion social media users.
If you want to grow your following, consider using
Influencers aren’t limited to companies selling health and beauty items. Many influencers on TikTok and Instagram help companies just like yours connect with customers, regardless of your industry.
For instance, WallyGrow is a company that sells wall-hanging planters on its website and social media accounts. It promotes its items on Instagram and even has an Instagram Shop set up for social commerce.
Source: www.instagram.com/wallygrowplanters
Retargeting is a technique businesses use to connect with individuals who have already visited their website or app (regardless of whether they bought anything).
E-commerce sales strategies on websites can draw users back to their pages by highlighting offers or goods they think a specific customer would be interested in.
Here are a few use examples of e-commerce retargeting:
Since only 2% of website visits result in conversions, it may be worthwhile to try retargeting some of your nearly ready-to-buy prospects with strategically placed and designed ads.
Source: unbounce.com
Notably, over 75% of consumers acknowledge using their phones to purchase since it saves them time. You may lose sales if your website is difficult to use, slow to load, or mobile-friendly.
So, e-commerce companies must prioritize mobile optimization to take advantage of this growing market. To enhance the mobile experience:
Shopify and Amazon are two examples of successful mobile-first e-commerce sites. These platforms feature a straightforward user interface and are mobile-friendly, improving the mobile user experience and process flow.
Source: learnwoo.com
Provide your customers multiple payment options using prepaid cards, bitcoin, Stripe, PayPal, digital wallets, and debit and credit cards.
Why so?
Because their popularity is immense. In 2023, 53% of Americans said they used digital wallets more frequently than conventional payment methods.
By offering a range of payment options, you may expand your customer base and improve their brand experience. Apply the same strategy if you’re wondering how to boost sales on e-commerce sites like Shopify or BigCommerce.
Source: learnwoo.com
A/B testing can help you maximize the effectiveness of your eCommerce marketing and raise conversion rates. A/B testing is the practice of testing two versions of a product at the same time.
Half of your users engage with the A version, the other half with the B version, and you compare how each version makes them feel at the end.
Utilize analytics tools to monitor traffic, conversion, click-through rates (CTR), and other metrics. Verify them against the identical data on the control page.
When you discover better elements on your home page, update them.
A/B testing allows you to find a range of small (or large) changes that, when combined, can significantly impact your conversion rates. Repeat these tests frequently to improve continuously.
Regarding online product sales, the importance of attention-grabbing images and compelling product descriptions cannot be overstated. A captivating image combined with a well-written description can whet customers’ appetites, increasing conversion rates and ultimately driving sales.
When improving product images and descriptions, it is important to consider the following:
Source : netscribes.com
Using sales and discount events to promote an online store brings in new customers and increases revenue. Convince and convert reports that when moisturizer was combined with other items, sales increased by 73%.
Consumers favored the larger quantity over the less expensive option for a similar-sized quantity. Discounts for online stores can be provided in a few different ways.
Source: i0.wp.com
Reviews serve as a form of social evidence in the cutthroat world of online competition. 97% of internet shoppers claim that other customers’ product reviews impact their decisions to buy products.
Customer trust can be greatly increased by prominently displaying reviews on product pages, menus, and checkout sections.
Tips to follow when requesting reviews:
An increasing number of people are using voice search on their smartphones and smart speakers to ask questions and get answers.
To make your website content more voice search-friendly, focus on:
According to Forrester, web chat customers are 2.8 times more likely to purchase a good or service than those who don’t. They will also spend sixty percent more.
AI is used by live chat platforms like Zendesk, Genesys, and Tidio to expedite customer support. Certain platforms incorporate automated translation, offline forms, chatbots, and other useful functionalities.
Select the one that best suits your requirements, then set up the program on your website. Give clients round-the-clock assistance and the information they require at the appropriate time.
An email marketing plan must be well-established if you want your email list to assist you in increasing e-commerce sales. It can help you engage with your audience, market your eCommerce brand, and encourage repeat business if you do not give it regular attention.
Start with a basic sequence that consists of a weekly newsletter with news, promotions, and offers, followed by a welcome email.
Several kinds of automated campaigns exist, such as:
Source: campaigncreators.com
Providing exceptional customer service fosters client loyalty and encourages repeat business.
Being proactive in providing customer care means anticipating and fulfilling clients’ needs before they arise. The following are some essential components:
Here at ResultFirst, we’re experts at offering ecommerce SEO services that will boost your company’s online presence and revenue. With the assistance of our team of experts, you can optimize your website, improve its search engine rating, and drive more targeted traffic to it.
Our data-driven methodology and tried-and-true tactics can help you reach your e-commerce objectives.
By implementing these 15 practical tactics with a trustworthy e-commerce SEO agency, you can achieve long-term success in the online marketplace and increase your e-commerce sales.
SEO optimization can increase your website’s exposure in search engine results pages, increasing online sales. This can increase the natural traffic that comes to your website and sales.
Facebook Ads, Instagram Ads, and Google Ads are common options for paid advertising in e-commerce. The type of paid advertising that works best for you will depend on your target audience and budget.
Social media can be used to connect with potential customers and increase brand exposure. Creating engaging content and publishing often will help you get more exposure and drive more traffic to your website.
A/B testing compares two iterations of your website or marketing collateral to see which works better. This can help you identify what is and is not working for your sales and make the required changes.
Retargeting ads are shown to website visitors who have already visited but have not made any purchases. This is a fantastic approach to drawing in potential clients who might have drifted away.
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