How to Effectively Use Long-Tail Keywords for Improved Ranking

Do you overcompete for generic, high-volume keywords? Are you worried about inadequate organic traffic and low conversion rates?

Using long-tail keywords in your content could be helpful. However, they are often overlooked because generic keywords typically have lower conversion rates than long-tail keywords.

• Remember that long tail keywords make up about 92% of all terms entered into search engines. They can contribute to an increase in natural search traffic to a website.

Now let’s get started and discover what long-tail keywords are as well as how to employ them.

What are long-tail keywords?

Long-tail keywords are search phrases that typically consist of three or more words and offer a more detailed and exact search intent than their shorter counterparts.

For example, a long-tail variant of the wide keyword “shoes” would be “best-running shoes for women under $100.” 

Longer phrases are particularly relevant to specific user demands because they frequently reflect the exact inquiry a user could type into a search engine.

Simply put, long-tail keywords convert more frequently than short-tail keywords. The average conversion rate for a long-tail term is 36%.

Source:backlinko.com

Benefits of Long-Tail Keywords 

Long tail keywords are advantageous for websites since they are highly particular and can draw in users who are more likely to convert while posing less competition in search results.

1. Targeted Audience 

The average individual searching for that phrase on Google is most likely close to completing a purchase because long-tail keywords are typically quite specialized. or transforming in another way.

You can learn a lot about the preferences, interests, and problems of your audience by analysing the long-tail keywords that drive traffic to your website.

Example: If you see a lot of people searching for “gluten-free bread recipes,” you can assume that a large percentage of your audience follows a particular diet. You can use this information to adjust the content or product options you offer.

   Source:glutenfreeonashoestring.com

2. Easier to Rank Higher

More specialized multi-word phrases are typically much easier to rank highly for than single- or double-word keywords that are more general.

Here is one particular instance. Assume that your website offers guided excursions for mountain climbing in California. You may start by focusing on a general term like “travel.” Ultimately, adventure tours are the kind of travel-related activities that most people like taking part in.

But if you attempted to target that phrase, major websites like Yahoo.com, CNN.com, and Travelocity.com would be your direct rivals.

Unless you’re ready to invest a lot of money and time, it’s unlikely that you could remove any of those websites from the top 10.

Instead, you can use:

• mountain climbing trip
• beginner mountain climbing in California
• guided mountain climbing tours
• Mount Shasta family climbing tours

3. High Conversion Rate

They are not merely extended tail searches.

In addition, they are more detailed. They typically seek information for business or transactions.

Put another way:

When comparing long-tail search phrases to head terms, those looking for long-tail terms are typically far further along in the buying cycle.

For example: would be someone searching for a “red dress size 10,” who is probably more prepared to buy than someone searching for “dresses.” 

It is more likely that a visitor will become a customer if your material is geared towards the former.

How to Use Long-Tail Keywords to Improve Ranking

1. Find Long-Tail Keywords

Selecting the right long-tail keywords is crucial.

Though their search traffic may be smaller than that of head keywords, longer versions of your keywords typically have very good conversion rates.

You can find useful keywords with the help of several tools, like Ahrefs, SEMrush, and Google Keyword Planner.

Entering a seed keyword into these tools will allow you to see a list of related keywords along with their search volume.

Also, this entails applying a variety of research techniques and comprehending your target audience.

• Consider the User’s Search Intent

It’s essential to consider your target market to locate long-tail keywords efficiently.

What inquiries would they make? Which issues are they attempting to resolve?

One of these four categories of search intent could apply to any long-tail phrase you intend to target with your website:

• Information intent
• Navigational intent
• Commercial intent
• Transactional intent

Potential long-tail keywords for a running shoe business might be “best-running shoes for plantar fasciitis” or “lightweight running shoes for women.”

• Keyword Research Tools

Several tools are available to help locate relevant long-tail keywords. Based on your primary term, Google Term Planner is a free tool that offers data on search volume and keyword ideas.

More in-depth analysis is available with premium tools like Ahrefs, Moz, and SEMrush. These tools include stats on keyword difficulty and competition.

                                                               Source: backlinko.com 

• Exploring Forums and Q&A Sites

Online forums, such as Reddit and Quora, can be quite helpful. You can learn the language people use to find information or solutions by listening in on conversations.

Related: Reddit’s Role in Search Results & The New Special Snippet Treatment

For example, you can find popular questions on gardening forums like “best fertilizer for roses” or “how to grow tomatoes in pots].”

                                                                       Source: quora.com 

These techniques can be combined to provide a thorough list of long-tail keywords that suit the requirements and preferences of your target market.

2. Place Your Keywords Strategically

Once you have located relevant long-tail keywords, it is imperative to integrate them into your content naturally.

It is more likely that you will rank higher in search engine results thanks to this planned positioning.

Just watch out that your keyword isn’t being forced onto the page. Usability and readability come first at all times.

This entails optimizing different web page elements.

Title Tags 

The headline that can be clicked on in search engine results is called the title tag. It ought to accurately convey the information on your page and include both your main and secondary keywords.

A blog post about the “best running shoes for women with flat feet,” for instance, might have the title tag “Best Running Shoes for Women with Flat Feet: Find Your Perfect Fit.”

Header Tags

Header tags give your content structure and aid in search engines deciphering the page hierarchy. Put your main keyword in the H1 tag, then use the H2 and H3 tags to include pertinent long-tail keywords.

As an illustration 

H1: The Greatest Sneakers for Women with Flat Feet

H2: Getting to Know Flat Feet

H3: Advantages of Supportive Arch Shoes

Meta Descriptions 

It affects click-through rates but has no direct effect on rankings. Throughout the description, organically include your desired keywords

Body Content

Your writing should naturally incorporate your keywords into the body of the text. Aim for a keyword density of two to three percent to avoid keyword stuffing, which could hurt your ranks.

Concentrate on producing informative material that speaks to the searcher’s objective.

URL Organization

Make sure your URL is clear and contains pertinent keywords. Make it brief and simple to comprehend.

3. Optimizing Long Tail Keywords Into Your Content

If you want to maximize the effectiveness of your long-tail keywords, focus on creating high-quality, valuable content.

Make sure the content you provide directly addresses the keyword’s search purpose.

For instance, if your keyword is “best gluten-free bread recipes,” offer thorough instructions and advice.

• In search engine rankings, longer content often does better. This increases the likelihood that you will organically insert keywords into your writing. However, quantity is never superior to quality.
• Give priority to elements that are readable, well-organized, and visually appealing. To improve the user experience, use headings, bullet points, and graphics. Make your content easy to browse and comprehend.
• Internal linking connects the pages of your website. Connecting related pages will improve site navigation and increase link equity. For instance, link to a page containing “gluten-free baking tips” from your bread page.

Improve Your Long-Tail SEO Game with ResultFirst

You can increase your website’s exposure, attract highly targeted traffic, and increase conversion rates by using long-tail keywords effectively.

However, attaining the best outcomes necessitates a calculated strategy.

ResultFirst offers expert SEO services, including ongoing monitoring, content optimization, and thorough keyword research.

Read more: Best 11 Keyword Research Tools 2024

Let our assistance help you take full advantage of long-tail keyword potential to grow your business.

Contact us today to discuss your SEO objectives.

FAQs:

What is the best match type for long-tail keywords?

The exact match option is usually advised for long-tail keywords because it ensures that users will only see your advertising when they search for your specific keywords.

How do I rank for long-tail keywords?

If you want to rank for long-tail keywords, focus on creating great, relevant content, search engine optimizing your website, and building backlinks.

Are long-tail keywords still relevant?

Yes, long-tail keywords are still relevant in the current SEO landscape. They provide a more focused strategy for drawing in quality visitors.

How do you optimize long-tail keywords?

Optimizing long-tail keywords involves incorporating them carefully into your title tags, meta descriptions, body content, header tags, and URLs.

Are long-tail keywords easier to rank?

Long-tail keywords are generally easier to rank for than short-tail keywords because they face less competition.

Why do we use long-tail keywords in SEO?

Long-tail keywords help in increasing conversion rates, drawing in highly focused traffic, and improving the user experience. They are necessary for improving overall SEO success and search engine rankings.