11 SEO Tips for Herbal Products

Search engine optimization (SEO) is crucial for business growth; herbal products’ sales growth is no exception.

Buyers are continuously moving to online platforms to search for any items, including herbal products. So, optimizing your website for search engines is essential to boost organic traffic and sales.

Let’s explore important search engine marketing strategies for SEO for herbal products. Working with a specialized SEO service company can optimize visibility and drive traffic to your herbal product offerings.

11 SEO Tips for Herbal Products

1) Mobile-first Website Design

Mobile-first design is crucial for a website. Why? Because  “54% of overall web traffic comes from mobile devices, according to Statista.

So, undermining the importance of navigation for mobile users can be suicidal for your business’s growth.

As an expert in SEO for herbal products, you should focus on the following points.

Mobile-Optimized Content:

To make your content for mobile users, follow the below instructions.

• Focus on creating concise, scannable content optimized for mobile users.
• Use shorter paragraphs, bullet points, and clear headings to improve readability on smaller screens.
• Optimize images for mobile by using the appropriate dimensions and file sizes to reduce load times.

Mobile-Friendly Navigation:

• Simplify navigation menus for mobile devices. For this, use collapsible or hamburger menus (a user interface element often used in websites to conserve screen space).
• Ensure menu items and buttons are large enough and spaced out to be easily clickable on touch screens.
• Implement breadcrumb navigation or a clear hierarchy to help users navigate through your website on mobile devices.

Page load speed optimization:

Focus on improving page load speed by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching. To identify and fix speed issues on your mobile website, use tools like Google’s PageSpeed Insights or GTmetrix.

Touch-Friendly Design:

Design elements like buttons, links, and form fields. Keep them large enough and well-spaced to be easily tapable on touch screens.

Ensure there is enough space between clickable elements to prevent accidental taps.

Mobile-Friendly Forms:

Plus, simplify forms by reducing the number of fields and using mobile-friendly input types (e.g., email, number, date) to make it easier for users to fill out forms on mobile devices.

Enable auto-fill and auto-complete features to streamline the form-filling process.

2) Choose the Right Keywords 

Keyword research is an instrumental component of a successful SEO strategy. It consists of a detailed procedure for identifying related and profitable keywords (search items) used to find your herbal products or information about your products.

With the keyword research process, you can search for certain words or phrases and improve its visibility in the SERP rankings.

Here is the strategy for choosing the right keywords:

• Extract keywords with great search potential:

Use a keyword research tool to determine what people are searching for regarding herbal products. Fortunately, Google has a free tool known as “Keyword Planner.” You can easily find the right keywords by entering a topic and kicking back relevant keyword ideas and search volumes.

Source: Semrush

Here are easy tips for using Keyword Planner effectively:

• Start with seed keywords for your herbal products.
• Log in to Google Keyword Planner via your Google Ads account.
• Input seed keywords and browse generated suggestions.
• Refine results by relevance and search volume.
• Factor in competition and bid estimates.
• Explore related keywords for more options.
• Group keywords into relevant themes.
• Analyze historical data for trend insights.
• Continuously tweak and test different keywords.
• Combine Keyword Planner with other tools for thorough research.

3) User-Friendly URL Structure

A URL (Uniform Resource Locator) is a web address that you enter into a browser to access the web page. Google supports URLs as per the RFC 3986 protocol.

To ensure an efficient, user-friendly URL structure,  follow below strategies, like:

• Standardize your URL in lowercase:

URLs are commonly written in lowercase. If you keep your URL standard, then it will prevent linking errors within and outside the website.

• Use hyphens, not underscores:

Always use hyphens, not underscores, because you can’t see underscores when the URL gets published.

Here are some examples of URLs for your herbal product website:

Page Type	Example URL
Home Page	www.example.com
Product Page	www.example.com/products/organic-lavender-oil
Category Page	www.example.com/categories/essential-oils

4) Improve Internal Linking

Internal links are hyperlinks that point to different pages on the same website. You may have seen these types of links multiple times, like:

Source: Semrush

Everyone knows the basics; now is the time to make a great strategy.

Related: Internal Linking SEO Best Practices

• Identify your site’s pillar pages:

As an SEO pro, you must start by listing pillar pages. It’s like central pages about broad topics related to linking specified pages on your website.

• Create topic clusters:

After identifying the pillar pages,  create topic clusters. Below are topic clusters for herbal products:

• Boost Your Anchor Text: You need to opt for descriptive anchor texts. Always target those that come up with relevant keywords for your herbal products.
• Link up the related product pages: You need to interconnect the product pages. Try interconnecting herbal teas with ingredients with health benefits.
• Leverage the potential of category pages: Carefully deploy the links related to similar products. It’ll boost both navigation and SEO. You can interconnect the blog posts. To establish your site’s authority, you connect blog posts with relevant product pages.
• Make comprehensive guides: Put them strategically on relevant product pages. It improves both the user experience and link equity distribution.
• Cross-link your complementary content: You must interlink related topics or products to boost content relevancy.
• Implement Breadcrumb Navigation: You can improve your site’s user experience by implementing breadcrumb navigation.
• Sitemap Optimization: Make sure that all central pages are included for search engine crawlers to index efficiently.
• Audit Regularly: Properly identify the broken links or outdated content on your website. Update your interlinking strategies accordingly.
• Avoid Over-Optimization: Kindly emphasize providing value to your site readers without overloading content with excessive links.

5) Link Building

Links come as the top indicators of your organic rankings. The link-building process is a great way to create quality links.

• Quality backlinks from reputable websites can boost your website’s search engine rankings.
• Links from other websites are a path for users to find your herbal product website.
• Links mean more potential visitors landing on your website, increasing traffic and potential sales.
• Backlinks from reputable sources enhance brand authority and credibility

Source: Wordstream

You can see that the image describes how links allow users to redirect to your website.

Link Building Strategy:

• Generate Link-Worthy Assets: Produce top-notch, valuable content that naturally draws links from other sites.
• It entails comprehensive guides, like how-tos, tips, original investigations, visual representations, case examinations, utilities, and multimedia content.
• Conduct Rival Analysis: Scrutinize the backlink competitors to spot link prospects, such as websites associating with them.
• Check their most linked-tocontent and the methods they employ to secure backlinks. Tools like Ahrefs, SEMrush, or Moz can assist in this assessment.
• Foster Connections: Reach out and cultivate connections with pertinent influencers, bloggers, reporters, and site administrators in your field. Engage with them on social media, comment on their blog posts, and offer valuable contributions before pursuing link opportunities.
• Guest Posting: Provide high-caliber guest articles to reputable websites within your sphere. Ensure your guest pieces offer valuable perspectives and adhere to the guest site’s criteria. Embed a pertinent, contextual link back to your site within the content or author bio.

Related:Digital PR vs. manual link building: Adapting to the modern search landscape

6) Implement HTTPS

HTTPS is one of the simplest security measures you can implement on your website. It’s the first step towards a more secure and effective website. To provide a secure connection to the site’s visitors, you have to implement HTTPS on your website properly. Just follow the below-mentioned strategy:

• Buy an SSL certificate:

You have to purchase the SSL certificate. This acts as a form of authentication for your website. An SSL certificate is used to encrypt all data that flows to and from the server.

Update your site to enable HTTPS.

You must redirect users from HTTP to HTTPS on relevant pages where secure information is submitted. This means you need to change the links on those pages to ensure they’re HTTPS rather than HTTP.

7) Optimize your E-Commerce Images for SEO

Images can generate a lot of traffic. So, properly optimizing images can be instrumental to your site’s high ranking on SERPs. But the paradox lies here: search engine crawlers can’t understand or click the pictures like humans.

No need to worry! In this scenario, you can opt for the process of image optimization. Use strategies like:

• Use image file names: Provide a descriptive and concise name for your image files. The names of the image files allow you to match search engine crawlers to image types.
• Avoid generic filenames like “IMG123.jpg.
• Use specific terms like “herbal-product-name.jpg” or “herbal-product-keyword.jpg”.
• Alt Text: Alt text describes the image to search engines so they can easily understand it. You must include at least one keyword in your alt text.
• Add relevant keywords naturally while accurately describing the image.
• Compress Images: Reduce the file size of images without sacrificing quality.
• Create Image Sitemap: Create an image sitemap to allow Google to index your images.

8) Implement E-Commerce Breadcrumbs

The implementation of eCommerce breadcrumbs is a direct process. It can boost your site’s user experience and improve website navigation simultaneously. The implementation of breadcrumbs for eCommerce herbal products involves a lot of navigational processes.

Plan Breadcrumb Placement

Now, determine the placement of breadcrumbs on your website. Common placements are:

• Above the Page Title: Directly below the main navigation menu or above the page title.
• Below the Page Title: Below the page title but above the main content.
• In the Page Footer: At the bottom of the page, usually in the footer section.

Right Placement:

Decide where to place the breadcrumbs. Some common areas include the main content area or below the header/navigation menu. Ensure the placement is consistent across different pages for a great user experience.

Opt for the right type of breadcrumb:

Decide on the type of breadcrumbs you want to implement on your site. It depends on your site structure and user needs. There are some examples:

• Location-based Breadcrumbs: Show the user’s current location within the website’s hierarchy (e.g., Home > Category > Subcategory > Product).
• Attribute-based Breadcrumbs: Display product attributes or filters applied by the user (e.g., Home > Category > Brand > Color).
• Path-based Breadcrumbs: Show the user’s path through the website (e.g., Home > Search Results > Product).

Image

Perfect Structure:

You have to come up with structure-based breadcrumbs for your site’s hierarchy. Identify the main categories, subcategories, and product pages to create a logical hierarchy.

9) Optimize Product Descriptions

SEO product descriptions allow eCommerce websites to appear better in search engines like Google, Bing, and others. These are used on websites that sell herbal products online,.

Follow these steps to write product descriptions that generate both organic traffic and conversions:

• Optimize for target keywords:

Using target keywords in your product descriptions can help you to achieve high site rankings on SERPs. It proves that the site product is relevant to the user or viewer.

To find what people are searching for, you can use Semrush’s “Keyword Magic Tool”

Source: Semrush

A guide to optimizing your herbal product descriptions:

• Know Your Audience
• Highlight what makes your herbal products unique
• Use descriptive language using words such as aroma, texture, taste, and senses of smell, sight, taste, and touch
• Emphasize on the benefits of your herbal products
• Include usage instructions
• Write about ingredients, formulations, sustainable sourcing, or specific health benefits.

10) Use Structured Data Markup

Let search engine crawlers understand your content. For this, include structured data on your site’s page. It refers to a standard format for providing information about the page and classifying web page content.

However, choose the most relevant schema markup from the various options available on schema.org. The common options are:

• Product schema: For eCommerce product pages.
• BreadcrumbList schema: For hierarchical navigation, breadcrumbs.
• FAQPage schema: For frequently asked questions pages.
• Article schema: For news articles, blog posts, and other written content.
• LocalBusiness schema: For local business information,.

Execute Schema Markup:

You have to add schema markup to your site’s HTML code using JSON-LD (recommended), Microdata, or RDFa formats.

Put the markup directly into the <head> section of your web pages or within the <body> section, depending on the type of schema and content being marked up.

11) Improve Your Page Speed

When it comes to page loading speed, each and every second counts.

According to Google,

“When your website’s loading times increase from one to three seconds, the bounce rate probability increases by 32%.”

Certain strategies need to be followed:

• Reduce the number of redirects: Too many redirects on your website can really hamper your site’s speed. Reduce the number of redirects by avoiding unnecessary ones while building internal links and menus.
• Before uploading any image to your website, make sure to compress tools like TinyIMG.
• Always use the right image formats. PNGs are better for graphic images, while JPEGs are better for photos.
• You can also opt for next-gen image formats like WebP.
• use CSS sprites to combine frequently used images like logos and buttons.

Use content delivery networks:

The website’s speed is directly affected by the user’s geographical location. With the help of content delivery networks (CDN), the traffic gets distributed between multiple servers.

Conclusion

Strategizing SEO for herbal products is imperative in the current digital landscape. By focusing on SEO strategies like mobile-first website design and choosing the right keywords, you can boost the online visibility of your herbal product-specific website. It improves brand awareness and customer engagement.